A presentation I gave at UCT

1. On being a social
entrepreneur…
A 10 year overnight success
BUS4050W
BUSINESS STRATEGY 2009
28 September 2009
MarcAnthony Zimmermann [MaZ]
Head of Broccoli,
The Broccoli Project

2. Bsc. Elec. Eng.
1999

3. Most Common Question

6. Startup Infrastructure:
128 MB Memory
Stick+Internet Cafe

7. • Starter Pack
• SIM Card
• Poster
• Loyalty Card
• Limited Edition CD
1000,000+ Units

8. Partner / Align with an Known
Brand / person (It’s easier)
‘Wing’ it where realistic
Success & Strategy sometimes diverge

9. June 2008

10. …rewards that matter
Building
Food Airtime Materials

11. Cape Town Station Pilot

13. Follow your heart

14. March 2009
2 day business plan = Global Entrepreneurship Competition
21 Countries
28 Entries

16. June 2009

17. T-Shirts ?
FCB – Muy Bien!
WTF?

18. success can come from the
most unexpected ideas

19. The gestalt
approach on life
Gestaltism is a theory of mind and brain positing that
the operational principle of the brain
is holistic, parallel, and analog, with self-organizing
tendencies...
http://en.wikipedia.org/wiki/Gestalt_psychology

21. A Rewards Program
for the Poor

22. Global Issues

23. Core Focus
HEALTH & EDUCATION

24. The Solution
CLOUD BIOMETRICS
COMPUTING
FUND FLOW
ACCOUNTABILITY
INCENTIVISE
POSITIVE SOCIAL CHANGE

25. Key Ideas
Rewarding Social Activity
Rewards that Matter
Public / Private Partnerships
Crowd-sourced Funding
Deferred Distribution
Off-the Shelf Hardware
Measurability through Software

26. Stages of Socialisation
Measuring Success ?

27. Technology Implementation
Biometrics
Cost Effective
Technology

28. Outcomes
Vouchers can be redeemed at a nationwide
retailer
Voucher redemption can be tracked
Funders get a granular view on fund
deployment

29. Data Gathering
Internet

30. Case Study

31. Analytics

32. Analytics

33. Q&A
visit http://broccoliproject.org