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Presenter
Manifesto
the
EIGHT DISTINCTIONS OF A WORLD CLASS PRESENTER
GET TO THE
P INT
1st distinction:
®
DRAMATIC
DISTRACTIONS
Your audiences
live in a world of:
WHETHER IT’S Technology
"Wonder what I should
eat for dinner?"
zzzzzzz..
"”The speaker looks
a lot like my ex”
"$300 + $47
+ $109..."
“Did I send ...
CUT THE
FLUFF
get to the CORE of your
message FAST!
“FLUFF”
BEFORE
Schemas affect what we notice, how we interpret things and how
we make decisions and act. They act like filters, ac...
Schemas affect what we notice, how we interpret things and how
we make decisions and act. They act like filters, accentuat...
LESS IS
MORE
2nd distinction:
WHEN THE
Speaker
RAMBLES
“ Schemas affect what we notice, how we interpret things and how we make decisions and act. They ...
“
THE Listener SUFFERS
EVERYTHING
AFTER FIRST SENTENCE:
“ BLAH BLAH BLAH BLAH, BLAH
BLAH BLAH, BLAH , BLAH BLAH
BLAH, BLAH...
HOW MUCH
it’s not about
information you can give
it’s about
HOW MUCH
they can
Receive & Remember
If you cannot explain
something simply, it
means that you do not
understand it well enough.
“By the way...
Just Saying.
PRESENT TO
PERSUADE
3rd distinction:
The purpose of your presentation is to:
in Mindset
in Feelings
in Behaviour
Cause a Change
to
“This is too hard” “I can DO IT!”
Demoralized Inspired
Make 5 calls/day Make 20 calls/day
to
MINDSET
FEELINGS
BEHAVIOUR...
Words, Slides & Props
ARE MERELY TOOLS TO HELP YOU.
(achieve these changes)
CONNECT BEFORE
YOU INFLUENCE
4th distinction:
buy
firstPeople
People
UNIVERSAL PRINCIPLE:
BEFORE THE AUDIENCE BUYS YOUR:
idea product service
They have to FIRST
BUY YOU
HOW TO GET YOUR AUDIENCE TO BUY YOU:
Speak their lingo
Establish common ground
Share personal anecdotes
SELL THE
WHY FIRST
5th distinction:
CONTEXTis more important than
CONTENT
So before you address the
What & How
start by addressing the
Why?
Why should I care?
Why does your message matter?
Why is this important?
AUDIENCE’S INTERNAL CONVERSATIONS
SHOW THEM WHAT
YOU’RE SAYING
6th distinction:
WORDS HAVE THE POWER TO:
Motivate Change
Inspire Results
&
But only if your words
Paint Pictures
in their minds
The Ideal Situation
Mind
They ‘see’ it
Heart
They ‘feel’ it
Action
They do it.
Most see NOTHING or maybe a dove?
'Financial Freedom' won't help you
paint pictures in their minds.
Say “Financial Freedom...
Financial Freedom is:
Travelling anywhere , anytime
without a care of cost
Dining at the best restaurants
without looking ...
FACTS TELL BUT
STORIES SELL
7th distinction:
HOLLYWOOD
taught us that
STORIES ARE
POWERFUL
Powerful enough
for us to be willing
to part with our
hard earned money
& stay put for at
least 90 mins!
But, Why?
Are Easy to
Relate
Are Highly
Memorable
Invoke
Emotion & Action
Because Stories..
they give to
movies.
same
attention
If you want
your audience to
give you the
you got to:
Start telling
Stories
YOUR AUDIENCE
IS KING
8th distinction:
I’’M KING OF THE WORLD!
*EVIL LAUGHTER*
MUAHAHAHAHAHAHAHAHAHAH
AHAHAAHAHAHAHAHHAHAHAH
AHAHAHAHAHAHAHAAHAHAH
HAHAHAHAHAH
Um sorry.. as a Presenter
you are NOT the Superstar
?!
Your Audience is KING.
YEAH!
Help solve their most pressing problems
Share relevant insights
Leave them better than before
onus distinction:
BE AUTHENTIC
B
Your audience
doesn’t need you
to be
Polished
They prefer you
to be
Sincere
( “do the right thing” man.)
How audiences define Sincerity
1. You walk the talk.
2.
3. You have their interests at heart.
You say what you mean & mean...
People don't care
How much you KNOW
How much you
CARE.
until you first show them
Let’s Recap
Content Design
ERIC FENG SLIDECOMET
eric@ericfeng.com
@ericfeng
info@slidecomet.com
@slidecomet
Different name. Same awesome team.
We’re now HighSpark.
Visit New Site
Thank You.
Icons & Fonts
Brain by Linda Nakanishi
Clayton by Kyle Wayne Benson
Lavanderia by Lost Type
Sources of Inspirat...
Don’t forget to Share
Click these buttons!
WITH A TWEET!
DOWNLOAD
CLICK THIS TOO!
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The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_feng @slidecomet @itseugenec

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A compilation of proven distinctions on what makes a World-Class Presenter. Written by Eric Feng, Presentation Coach ( http://ericfeng.com ) and Designed by SlideComet ( http://slidecomet.com ). Enjoy!

Veröffentlicht in: Business, Technologie
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The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_feng @slidecomet @itseugenec

  1. 1. Presenter Manifesto the EIGHT DISTINCTIONS OF A WORLD CLASS PRESENTER
  2. 2. GET TO THE P INT 1st distinction: ®
  3. 3. DRAMATIC DISTRACTIONS Your audiences live in a world of:
  4. 4. WHETHER IT’S Technology
  5. 5. "Wonder what I should eat for dinner?" zzzzzzz.. "”The speaker looks a lot like my ex” "$300 + $47 + $109..." “Did I send that report to Dexter?” YES! CANDY CRUSH OR THEIR Own Thoughts
  6. 6. CUT THE FLUFF
  7. 7. get to the CORE of your message FAST! “FLUFF”
  8. 8. BEFORE Schemas affect what we notice, how we interpret things and how we make decisions and act. They act like filters, accentuating and downplaying various elements. We use them to classify things, such as when we ‘pigeon-hole’ people. They also help us forecast, predicting what will happen. We even remember and recall things via schemas, using them to ‘encode’ memories. In short, a schema is a mental structure we use to organize and simplify our knowledge of the world around us. We have schemas about ourselves, other people, mechanical devices, food, and in fact almost everything.
  9. 9. Schemas affect what we notice, how we interpret things and how we make decisions and act. They act like filters, accentuating and downplaying various elements. We use them to classify things, such as when we ‘pigeon-hole’ people. They also help us forecast, predicting what will happen. We even remember and recall things via schemas, using them to ‘encode’ memories. In short, a schema is a mental structure we use to organize and simplify our knowledge of the world around us. We have schemas about ourselves, other people, mechanical devices, food, and in fact almost everything. Schemas affect what we notice, how we interpret things and how we make decisions and act. They act like filters, accentuating and downplaying various elements. We use them to classify things, such as when we ‘pigeon-hole’ people. They also help us forecast, predicting what will happen. We even remember and recall things via schemas, using them to ‘encode’ memories. In short, a schema is a mental structure we use to organize and simplify our knowledge of the world around us. We have schemas about ourselves, other people, mechanical devices, food, and in fact almost everything. AFTER The Point
  10. 10. LESS IS MORE 2nd distinction:
  11. 11. WHEN THE Speaker RAMBLES “ Schemas affect what we notice, how we interpret things and how we make decisions and act. They act like filters, accentuating and downplaying various elements. We use them to classify things, such as when we ‘pigeon-hole’ people. They also help us forecast, predicting what will happen. We even remember and recall things via schemas, using them to ‘encode’ memories. In short, a schema is a mental structure we use to organize and simplify our knowledge of the world around us. We have schemas about ourselves, other people, mechanical devices, food, and in fact almost everything.”
  12. 12. “ THE Listener SUFFERS EVERYTHING AFTER FIRST SENTENCE: “ BLAH BLAH BLAH BLAH, BLAH BLAH BLAH, BLAH , BLAH BLAH BLAH, BLAH, BLAH BLAH ”
  13. 13. HOW MUCH it’s not about information you can give
  14. 14. it’s about HOW MUCH they can Receive & Remember
  15. 15. If you cannot explain something simply, it means that you do not understand it well enough. “By the way... Just Saying.
  16. 16. PRESENT TO PERSUADE 3rd distinction:
  17. 17. The purpose of your presentation is to: in Mindset in Feelings in Behaviour Cause a Change
  18. 18. to “This is too hard” “I can DO IT!” Demoralized Inspired Make 5 calls/day Make 20 calls/day to MINDSET FEELINGS BEHAVIOUR to
  19. 19. Words, Slides & Props ARE MERELY TOOLS TO HELP YOU. (achieve these changes)
  20. 20. CONNECT BEFORE YOU INFLUENCE 4th distinction:
  21. 21. buy firstPeople People UNIVERSAL PRINCIPLE:
  22. 22. BEFORE THE AUDIENCE BUYS YOUR: idea product service
  23. 23. They have to FIRST BUY YOU
  24. 24. HOW TO GET YOUR AUDIENCE TO BUY YOU: Speak their lingo Establish common ground Share personal anecdotes
  25. 25. SELL THE WHY FIRST 5th distinction:
  26. 26. CONTEXTis more important than CONTENT
  27. 27. So before you address the What & How start by addressing the Why?
  28. 28. Why should I care? Why does your message matter? Why is this important? AUDIENCE’S INTERNAL CONVERSATIONS
  29. 29. SHOW THEM WHAT YOU’RE SAYING 6th distinction:
  30. 30. WORDS HAVE THE POWER TO: Motivate Change Inspire Results &
  31. 31. But only if your words Paint Pictures in their minds
  32. 32. The Ideal Situation Mind They ‘see’ it Heart They ‘feel’ it Action They do it.
  33. 33. Most see NOTHING or maybe a dove? 'Financial Freedom' won't help you paint pictures in their minds. Say “Financial Freedom” What do you see? Let's try again
  34. 34. Financial Freedom is: Travelling anywhere , anytime without a care of cost Dining at the best restaurants without looking at the price tag
  35. 35. FACTS TELL BUT STORIES SELL 7th distinction:
  36. 36. HOLLYWOOD taught us that STORIES ARE POWERFUL
  37. 37. Powerful enough for us to be willing to part with our hard earned money & stay put for at least 90 mins!
  38. 38. But, Why?
  39. 39. Are Easy to Relate Are Highly Memorable Invoke Emotion & Action Because Stories..
  40. 40. they give to movies. same attention If you want your audience to give you the you got to: Start telling Stories
  41. 41. YOUR AUDIENCE IS KING 8th distinction:
  42. 42. I’’M KING OF THE WORLD! *EVIL LAUGHTER* MUAHAHAHAHAHAHAHAHAHAH AHAHAAHAHAHAHAHHAHAHAH AHAHAHAHAHAHAHAAHAHAH HAHAHAHAHAH
  43. 43. Um sorry.. as a Presenter you are NOT the Superstar ?!
  44. 44. Your Audience is KING. YEAH!
  45. 45. Help solve their most pressing problems Share relevant insights Leave them better than before
  46. 46. onus distinction: BE AUTHENTIC B
  47. 47. Your audience doesn’t need you to be Polished They prefer you to be Sincere ( “do the right thing” man.)
  48. 48. How audiences define Sincerity 1. You walk the talk. 2. 3. You have their interests at heart. You say what you mean & mean what you say
  49. 49. People don't care How much you KNOW How much you CARE. until you first show them
  50. 50. Let’s Recap
  51. 51. Content Design ERIC FENG SLIDECOMET eric@ericfeng.com @ericfeng info@slidecomet.com @slidecomet
  52. 52. Different name. Same awesome team. We’re now HighSpark. Visit New Site
  53. 53. Thank You. Icons & Fonts Brain by Linda Nakanishi Clayton by Kyle Wayne Benson Lavanderia by Lost Type Sources of Inspiration Emiland De Cubber Simon Sinek Russell Peters Ethos3 Image Credits The Stock Exchange Avatar
  54. 54. Don’t forget to Share Click these buttons!
  55. 55. WITH A TWEET! DOWNLOAD CLICK THIS TOO!

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