34. “ The Emotions are all those
feelings that so change men as
to affect their judgements,and that
are also attended by pain or pleasure. Such are
anger, pity, fear and the like, with their
opposites. We must arrange what we have to
say about each of them under three heads.”
41. Persuasion is effected through the
speech itself when we have proved
a truth or an apparent truth by
means of the persuasive
arguments suitable to
the case in question.
42. Want to equip yourself with
Persuasive Presentation Chops?
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