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Welcome to the Inbound Revolution - Dan Tyre HubSpot

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Welcome to the Inbound Revolution - Dan Tyre HubSpot

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On November 19, 2014, Dan Tyre from HubSpot presented at the SLCSEM event. Dan talks about the inbound methodology

You can watch the video of Dan, long with Marcus Sheridan here: http://youtu.be/WJv-306v_C8?t=9m45s

On November 19, 2014, Dan Tyre from HubSpot presented at the SLCSEM event. Dan talks about the inbound methodology

You can watch the video of Dan, long with Marcus Sheridan here: http://youtu.be/WJv-306v_C8?t=9m45s

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Welcome to the Inbound Revolution - Dan Tyre HubSpot

  1. 1. WELCOME TO THE INBOUND REVOLUTION HOW TO GENERATE MORE LEADS & CUSTOMERS AND BUILD A COMPETITIVE ADVANTAGE Dan Tyre, HubSpot dtyre@hubspot.com NOVEMBER 2014
  2. 2. Agenda • Welcome & Introductions • Inbound Marketing Explained • Does Inbound Marketing really work? • Top 5 Trends for 2015 • Q&A
  3. 3. DAN TYRE @dantyre Employee #6 @ HubSpot Live in Scottsdale, AZ HubSpot is my fifth start up Inbound Marketing Pioneer
  4. 4. GUESS THE PROSPECT #1
  5. 5. GUESS THE PROSPECT #2
  6. 6. Are you doing this to your prospects?
  7. 7. Buyers are Sick of Marketing Interruptions 86% skip TV ads 91% unsubscribe 200m Say DO NOT CALL 44% of direct mail is never opened
  8. 8. 1
  9. 9. Data & Facts . • 87% of buyers say online content has a major impact on vendor preference • 57% of companies have acquired a customer through their blog • 65% of companies have acquired a customer from LinkedIn http://www.hubspot.com/marketing-statistics
  10. 10. #inbound12
  11. 11. How did they implement inbound? Search Optimized & Responsive Website Lead Capture Forms & Landing Pages Social Media Marketing & Monitoring Blogging Email Marketing & Marketing Marketing Analytics
  12. 12. SEO & Responsive Design • Built responsive website, blog & email • Devised search engine optimization strategy: • On-page SEO • Off-page SEO • Blogging • Landing Pages • Social Media • Stay up-to-date with the SEO changes
  13. 13. Blogging • Minimum of 1 blog per week • Pick a blog series to help organize ideas • Feature guest bloggers and team members • Ensure 5-10 keywords on each post • Include calls-to-action and links throughout
  14. 14. Email Marketing & Automation • Promote offers & increase awareness • Include appropriate offers on each email marketing campaign to increase lead reengagement efforts • Send at least 2 emails per month to selected buyer personas • Increase marketing automation efforts based on lead insights, web traffic, social traffic
  15. 15. Lead Capture Form & Landing Pages • Ensure content is behind a landing page with a form • Develop at least 3 offers per month • All offers include: • Call-to-action • Landing page • Offer page • Follow up email • Utilize progressive profiling
  16. 16. Social Media Marketing & Monitoring • Developed social media channels: • LinkedIn company page • Facebook page • Twitter • Google+ • LinkedIn group • Determined appropriate frequency • B2B audience benefit from LinkedIn sharing • Post 70% external; 30% brand • Monitor relevant conversations
  17. 17. Analyze, Analyze, Analyze • Track weekly analytics • Define where traffic is coming from • Understand where leads and customers are generated • See which pages generate the most traffic and leads • Identify which social media posts and channels are most beneficial • Optimize your marketing efforts
  18. 18. TOP 5 TRENDS IN 2015 • INBOUND SALES • SMART CONTENT • ROI & ATTRIBUTION REPORTING • MASS MEDIA JOINS THE REVOLUTION • MARKETING COMPENSATION RISES
  19. 19. #inbound12
  20. 20. QUESTIONS?
  21. 21. THANK YOU AND A SMALL ASK Dan Tyre @dantyre DTyre@hubspot.com 602.432.7451

Hinweis der Redaktion

  • 1 MIN | 7 MIN
    Clipped this from my attitude speech – you are what you feed your brain- so lets get some positive vibes going of how your boss will understand, embrace and endorse inbound in a way that will get you what YOU need to be successful
  • 2 MIN | 26 MIN
    Here is some more good news!
    There is a whole page of great facts that you can find on inbound marketing stats, the Hubspot 2014 ROI study but here are a few relevant ones
    More facts:
    6 month Year 2 year
    Visitors 2X 3.5 7X
    Leads 2X 6X 33 X
    Revenue 69% saw increase in sales revenue 30% reduced their sales cycle!
    Is that good news? yes, guess what there is more good news…





  • Boss doesn’t get it
    Philosophy –not
    Non alignment
  • Key Points:
    Building a modern smarketing organization is key to helping companies generate more revenue

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