Ian Lurie Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Marketing. Dungeons & Dragons. They aren’t that different. Seriously: Follow Ian on this quick romp through the world of role-playing games and how they teach you to be a better marketer. Session Takeaways: What a “niche” really looks like Basic marketing math (what’s a click worth?) Why return on time invested is the most important marketing metric The best thing about marketing