1. Left 4 Dead 2
Research
BY
KYLE
JONES

2. Introduction
 For this assignment we had to conduct
research on a video game of our choice.
 I decided to look at left 4 Dead 2.
 The results are following.
 In a form of primary and secondary research.

3. Secondary Research
 Released on the 1st November 2009.
 The game is a product of Valve productions.
 It sold over 22 million copies in total.
 Left 4 Dead 2 ranked fifth in purchase intent
out of all upcoming games.
 The game is on PC and Xbox 360.


4. Primary research
 http://www.surveymonkey.com/s/3PLW97X
 I created a questionnaire to see what other
people thought about Left 4 Dead 2.
 The results will be shown later in this
presentation.

5. 1. What Gender was the
audience
Gender
male female
20%
80%

6. 2.What age was the audience
3.5
3
2.5
2
1.5 Series1
1
0.5
0
12--13 14--15 16--17 18--19 20--21 22--23 24--25 26--29 30+
AGE
12--13 14--15 16--17
18--19 20--21 22--23
24--25 26--29 30+
0%
0% 40%
0% 60%
0%0%

7. 3.Do u own left 4 dead 2
people who own Left 4 dead 2
yes no
20%
80%

8. 4.Which console did they use
which consol do you use
xbox 360 PS3 PC NON
14%
43%
29%
14%

9. 5.Did they own any related
games
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
read dead Black ops Dead island Resedent evil Halo battlefield NON
redemption

10. 6. What made them buy the
game
what made them buy the game
reviews
like first person shooters
Word of mouth
packaging
Advertising
Graphics
0 1 2 3 4 5 6
strongly agree agree neither agree nor disagree disagree strongly disagree

11. 7.What they rated this game
rated this game
10 1
9 0
8 0
7 1
6 1
Series2
5 1
Series1
4 1
3 0
2 0
1 0
0 2 4 6 8 10 12

12. 8.What condition did the buy
the game in
what the bought the game As
new used non
20%
40%
40%

13. 9.Is the game value for
money
Is the game value for money
yes no not aplicable
40%
60%
0%