404 errors result in deteriorated quality of service (QoS) levels, increased customer dissatisfaction and subscription churn for Pay-TV providers. This presentation touches on the cost to Pay-TV operators that 404 errors represent and what they can do to quickly fix them when they occur.

1. WHAT IS THE TRUE COST OF A
404 ERROR?

2. Anybody who has used the
web has probably encountered
the dreaded 404 error
message — File Not Found.
This error occurs when a web
browser communicates with a
server to retrieve data, but the
server is unable to find the
requested file.
What is a 404 error?

3. 404 errors make Internet users
feel mislead and frustrated.
Users click on a link to access
a file and are then denied
access, without a clear
understanding of what went
wrong and why.
Why are 404 errors so annoying?

4. There are 32 HTTP status 400 codes that Internet users
can encounter, but the 404 error is among the most irritating.

5. A 404 error is equal to a lost
conversion or even a lost customer,
since users often flee when they
encounter one.
The average U.S. Pay-TV
subscription is $86* per month and
rising. Add other operator expenses
related to acquiring those customers
and the cost to replace a lost
customer can approach $1,000.
What is the cost of a 404 error
to a Pay-TV content provider?
*NPD Group

6. IPTV providers — which deliver their
video content over the Internet —
can be particularly hurt by 404
errors.
These errors can result in online
video players that fail to load, and
jittery video from interruptions to
adaptive bitrate streaming.
What types of Pay-TV content providers are
most adversely affected by 404 errors?

7. Acquiring a new customer is 5 times more
expensive than retaining an existing customer.

8. IPTV providers must demand
that their content delivery
networks (CDNs) provide them
with the tools to quickly pinpoint
404 errors that can damage the
viewer’s quality of experience.
By doing so, the IPTV service
can promptly fix them.
What can IPTV services do?

9. Skytide’s multidimensional
analytics and reporting helps the
world’s leading operator CDNs —
and their IPTV customers — to
optimize network performance.
By doing so, the IPTV service can
reduce 404 errors, achieve
consistently high QoS and reduce
customer churn.
How Skytide can help

10. For more information, visit www.skytide.com
Or read these Skytide reports
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