Top Brands using virtual reality for advertising campaigns Q2 2016

Chris Rigatuso
Chris RigatusoProduct and Platform Innovation, Go to Market Strategy, Product Marketing, Sales Training, Analytics & Data Science um VoxSnap
Skyfollow Consulting Group
Chris Rigatuso
cr@skyfollow.com
@crigatuso
@skyfollow
April 10, 2016
Topics
 Definitions and Why Now?
 Market Stats and Growth Rates
 Reasons Brands consider VR campaigns now
 Example Campaigns from Brands
 Media content combinations for VR
 The decision to produce VR related campaign
 Valuation of the campaign in the Ad spend context
 Go / No-go Decision framework
vir·tu·al re·al·i·ty
Noun COMPUTING
the computer-generated simulation of a three-
dimensional image or environment that can be interacted
with in a seemingly real or physical way by a person using
special electronic equipment, such as a helmet with a
screen inside or gloves fitted with sensors.
Handsets are dominate technology market with global penetration.
Firms who are leaders and non-leaders are incentivized to make new
markets and uses for high end mobile devices. Those firms and other
smaller upstarts design new computing devices that leverage growth
in network bandwidth, new processing and visualization experiences,
which here-to-fore were unwieldy or not possible. VR has been
around conceptually for a long while, but with the current
technology trends, in Cloud, mobile, device, and network bandwidth,
the potential for deep experience with under $500 price tag is here;
signaling the dawn of a new age and mass adoption.
VR paves the way for new entertainment channels, device markets,
consumer experience metaphors, and marketing / advertising
engagement that leverage it’s unique properties of immersion, depth
and intrigue.
2016 will be virtual reality’s breakthrough year
 $1bn industry in 2016 marketers are switching on to the
technology as the next big content marketing
medium.
 Deloitte:$1bn (£710m) barrier for the first time this
year
 Goldman Sachs : market could be $80bn (£56.8bn) by
2025 the opportunities are only going to get bigger
 Goldman Sachs: AR and VR would together be worth
$185bn (£131bn) by 2025
 Digi-Capital Report: AR market is generate $120bn
(£85bn) in revenue by 2020, compared to $30bn
(£21bn) for the VR market
Juniper Research Estimates : there will be more
than 12m VR headset sales by the end of 2016. By
2020, the VR industry will have shipped 30m
headsets globally
Ford is using VR to aid product development via
its Immersion Lab
Toyota incorporated VR into itsTeenDrive365
campaign to educate teenagers about the dangers of
distracted driving; and
Samsung plans to help people conquer phobias,
such as public speaking or heights, with its upcoming
technology.
Why use VR in Brand Campaigns?
 Because it’s newsworthy now: could
generate “free” press coverage
 Because it attracts desirable demographic
 Because it’s very engaging and demands
feedback
 Because it’s new, and shiny and attracts
people for that reason!
The 5 Top Brands Using Virtual Reality Marketing
1. Volvo Reality: XC90 Virtual Reality test drive
 optimized for Google Cardboard, available broadly on
smartphones with a video-only experience so fans can view
with the hardware they have available.
 Volvo reports reaching 238 million media impressions,
including being featured in PCMag and FastCoCreate.
2. The North Face VR experience:
• The North Face VR experience generated a lot
of attention with its SXSW debut
• Coverage in Washington Post, Chain Store
Age, Digiday, and Chicago Tribune established
The North Face as a brand that is pushing the
envelope in retail Virtual Reality experiences.
• The experience quality is limited by the current
capabilities of users’ devices, but for a limited-
time campaign, The North Face successfully
grabbed the attention they wanted.
3. Lowe’s Holoroom :
• 3D showroom to re-imagine the way shoppers select
products, transforming the browsing process into an
engaging design experience.
• Built with VisualCommerce™ 3D Virtual Reality Design
Studio and Showroom, the Holoroom experience serves
up thousands of different models that shoppers can use
to design their perfect space.
• Using Virtual Reality compose tools on iPad and a
Holoroom installation for full-scale and up-close
viewing in Augmented Reality, the Holoroom was
included in the CES 2015 Best of Tech by Digital
Trends and won the Best Enterprise Solution award at
Augmented World Expo.
4. Marriott Hotels Virtual Travel Teleporter :
The Virtual Reality Teleporter campaign encouraged
participants to share their experiences with the tag
#GetTeleported
• Using the Oculus Rift VR headset inside a specially-
made booth, Marriott goes a step further to being fully
immersive with a 4D “sensory experience” that includes
mist and warm air for exotic destinations
• Marriott caught the attention of both tech (Wired) and
travel press (Travel and Leisure), effectively building
their brand and enticing viewers to book their next
vacation
5. Art of Patrón Virtual Reality experience:
• Patron used 3D video captured with a drone camera to
tell the rich story behind the way their tequila is made
Google Cardboard : develop the entry-level
cardboard viewer that enables VR experiences using
a smartphone. To increase the immersive nature of
the technology within apps, the tech giant recently
added ‘spacial audio’ to Cardboard, which allows
users to experience sounds in a more natural way.
Samsung :launched its Gear VR headset at the end
of last year, which sold out on the day of release
Facebook :started taking pre-orders for Oculus Rift
HTC’s Vive : “We expect 2016 to be a breakthrough
year for VR and this was highlighted by the number
of companies using Vive across the Consumer
Electronics Show in Las Vegas.
Sony’s PlayStation VR: is rumored to be out this
autumn
Use Smartphone’s: Samsung Gear VR and Google
Cardboard
Use full headset : Oculus Rift and HTC Vive
 Unicef : created an eight-minute 360-degree
film called ‘Clouds over Sidra’ to draw attention
to the Syrian refugee crisis.
• The film focuses on the life of a 12-year-old girl
living in a refugee camp in the Jordanian
desert. When it was shown to people on the
streets of Auckland, New Zealand the
organization doubled donations
• Unicef sees VR as a tool for raising awareness,
encouraging people to donate and increasing
advocacy
Building a business case for VR
 Games developer Rebellion: created VR game
Battlezone for PlayStation VR. “Given that these
headsets transport users to strange new worlds, a
‘multi-touchpoint, 360-degree, UX-centric
customer journey’ isn’t what users are after.
 TGI Fridays: used VR for its ‘jingle effect’
campaign over Christmas, creating content based
on a survey the brand carried out, which showed
that dog sledding was the Christmas activity the
majority of respondents wanted to try.
Andrew Smith, vice-chair at EVCOM: creates VR
content, says that different screens have different
personalities.
Louis Jebb, founder and CEO at Immersivly :
advises brands to “think carefully” about how
people are going to consume content. Are you
going for something where you want to get a cheap
and cheerful message across or do you want it to
reflect the quality of the brand?
lippar’s focus is on AR not VR: worked with
sunglasses brand Ray-Ban to allow customers to
virtually see how a product looks on their face
before buying.
Steve Dann, CEO at digital development studio
Amplified Robot, says: “Without a well shot or
designed VR experience, the user can have trouble
with their sense of balance or inertia with a
decrease in the sense of telepresence [the sensation
of being elsewhere created by VR], or they could
experience ‘cyber sickness’, with symptoms of
disorientation and nausea.”
Dann also believes that as the technology is new,
the “chances are the average consumer won’t be
rushing to buy their own device just yet”, which is
something else for brands to consider.
Jebb at Immersivly : “great deal that brands are
yet to do in this format”. Many have stuck to action
pieces, for example motor racing or experiencing a
hotel, but for Jebb it is a format that is increasingly
seen as an “intimate storytelling medium” and he
believes that this is where the value lies for brands.
Dann : believes brands can still “leverage the
technology in pop-up experiences, at events and
with smartphone apps to deliver content on a
whole new level”. Virtual reality has so much
potential that it’s impossible to know exactly
where it’s going to go. But it’s definitely going to be
big.”
• Facebook invested $2bn in buying Oculus
• Google, Sony, Samsung and Microsoft have made
multi-billion investments in this technology and there are
several high profile consumer launches expected in H1 2016
• Leading brands Nike, Ikea, Volvo, Redbull to create
impactful campaigns
1. It solves a number of problems that brands typically have
2. Outreach fails to engage with their customers
3. Customers cannot remember their marketing campaigns
4. Little or no competitive advantage over their competitors
PlayStation Move motion controllers, magic wands
made by Valve, or hand-enclosing controller-gloves that
let you reach for imaginary objects.
Microsoft's HoloLens developer-edition kit will arrive
early next year for $3,000 -- this is far from consumer
tech yet, and its limitations are greater than those of
VR.
Netflix worked with Oculus to develop a just-
announced app that allows wearers of the Samsung
Gear VR headset to step into the Netflix Living
Room and watch movies and tv shows in virtual reality
Fender could put the consumer against the stage watching
their favorite guitar player solo on their signature-brand
guitar in front of a festival crowd of a 100,000 people.
Virtual reality is an invaluable tool for creating a deeper
connection between consumers, influencers and brands
than ever thought possible
1. BMW, Audi, Porsche, KIA, Volkswagen, Lexus,
Chevrolet, and Honda
2. All incorporated virtual reality and augmented
reality experiences into their marketing
strategy.
75% of top brands have VR projects
The financial
sector:
RBC, HSBC
and Wells
Fargo
Ocean Spray Turns to Oculus Rift to Promote Cranberry Harvest
•Oculus Rift campaign allows the brand to “share the beauty
of the harvest” to consumers
•Virtual reality experience to 250 influencers in 10 cities
around the world later this month, providing two to 15
Oculus Rift headsets to guests at each city’s event.
•The cooperative spent roughly $21 million on measured
media in 2014 in the U.S.
•Ocean Spray had gross sales of more than $2 billion for
fiscal 2014
Canada’s Destination British Columbia tourism agency
•Paid about $474,000 to create three-minute “choose-your-
own-adventure” virtual reality videos focusing on the region’s
north central coast.
•Plans to showcase the videos at up to 10 trade shows this year
•People in different markets who do group travel abroad, and
this makes these tour-travel operators from other countries
more likely to lead tours to British Columbia
•The cost is less than the cost to produce a 30-second TV slot
and they’re far more popular than traditional videos.
• Company found that customers who watch the videos are
more likely to upgrade their hotel or travel packages.
Merrell worked with virtual reality studio Framestore
•Provided some of the graphics from 2013’s “Gravity.”
•walking across a 10-foot space simulated the experience of
walking across a drawbridge in Italy’s Dolomite region.
•appeal to an influential
demographic: the young
and the hip.
•big shift from print,
things that activate the
brand in an emotional
way,
Hyundai’s virtual rally
•Innocean Worldwide Europe has
•launched a 4D Hyundai driving experience for
visitors based on Oculus Rift technology
•The experience was created by IWE and German
partner agency, Herren Der Schöpfung
Trial of VR by Marriott Hotels
• 4D sensory experience was created to ‘teleport’ guests to
different destinations including beaches in Hawaii and
downtown London
• The phone booth-shaped structure featured the Oculus
Rift DK2 virtual reality headset, wireless headphones and
a suite on 4D sensory elements
• 3D, 360-degree live-action video, mixed with photo real
computer-generated imagery and 4D elements such as
heat, wind and mist
MINI Goes Virtual Reality
• The two six-minute shorts “Real Memories” and
“Backwater” have been available on YouTube
• campaign website www.mini.com/360 in more than 20
countries worldwide since 8 September 2015
• promoted through YouTube pre-rolls and on various social-
media platforms, including Facebook, Twitter and
Instagram
• shot in Barcelona using a custom stereo rig with nine RED
Dragon cameras offering a combined resolution of 14k. A
custom 7 GoPro camera rig was developed specially for
scenes inside the car
• Plans to distribute free 140,000 MINI Virtual Reality
Cardboard Viewers worldwide
• viewed directly online
• available shortly for Samsung Gear VR and Oculus Rift
virtual-reality viewers.
WeMakeVR.com and Tommy Hilfiger launch VR
Runway Show Experience
• Customers of Tommy Hilfiger will be able to experience the
Fall 2015 Hilfiger Collection runway show in three-
dimensional, 360-degree virtual reality
• concept launch on October 19, 2015, at the Tommy
Hilfiger store on 5th Avenue in New York City, followed by
additional locations in London, Paris, Milan, Amsterdam,
Dusseldorf, Florence, Zurich and Moscow
• collaboration of Virtual Reality technology and production
for the retail market, Bringing the consumer and brand
closer together
Video vs CGI
There are two approaches to creating VR content
Evaluating New Marketing
Channels for Brand Advertising
 Is it a channel yet?
 Is it newsworthy?
 Who will pick up the story in mainstream media?
 Why will they like it?
 What new associations to our Brand are created?
 Does it look like a ploy or a creative Brand extension?
 Do we have competitors doing similar campaigns?
 Why are we different?
 How does that come through in the story? Imagery?
Use-case?
Valuation of the Campaign
 Can we ball park the cost properly?
 If its $200K, what can we remove from last year of that
same amount?
 What are the experimental ad budget criteria?
 Is it 5 to 10% of overall marketing budget?
 Can we use all Above The Line budget?
 If they channel is very new, there is no DR benefit?
 Yet because the channel is new, is it still newsworthy?
 What can we do with it, that has not yet been done?
 Why will our existing customers care?
 Which new segments can we now test for awareness?
Deciding Go / No Go
 Based on past PR and mainstream pickup, estimate the reach of
key placements on key websites with the PR target list R(i)
 Assign probability and reach for each, P(i) x R(i)
 Estimate follow-up pickup with backlinks for amplification, B(i)
“count of backlinks”
 Estimate the total cost of production of the campaign CP
 Estimate the total cost of PR review, submit and follow-up PR
 Estimate the Value of these impressions V(i) (maybe constant for
all such i)
 Compare Cost inputs <-> Value Potential Outputs:
 Costs[PR + CP] <-> [P(i)*(R(i)+B(i))*V(i)] for ROI estimate
Skyfollow Consulting Group
Chris Rigatuso
cr@skyfollow.com
@crigatuso
@skyfollow
March 18, 2016
1 von 33

Recomendados

The 10 VR Startups forecasted to shape virtual reality world in 2017 von
The 10 VR Startups forecasted to shape virtual reality world in 2017The 10 VR Startups forecasted to shape virtual reality world in 2017
The 10 VR Startups forecasted to shape virtual reality world in 2017Yann Kronberg
358 views20 Folien
Virtual reality & Marketing Part 2 of 3 von
Virtual reality & Marketing Part 2 of 3Virtual reality & Marketing Part 2 of 3
Virtual reality & Marketing Part 2 of 3Jennifer Irene Guevara
317 views17 Folien
CES 2016: 10 Trends von
CES 2016: 10 TrendsCES 2016: 10 Trends
CES 2016: 10 TrendsHavas Media
21.8K views23 Folien
CDD Grain Feeder WP Oct16 von
CDD Grain Feeder WP Oct16CDD Grain Feeder WP Oct16
CDD Grain Feeder WP Oct16Katarzyna (Kat) Terlecka
225 views14 Folien
Tech & Media Trends 2015 @ Mobile World Congress with Havas + Mobext von
Tech &  Media Trends 2015 @ Mobile World Congress with Havas + MobextTech &  Media Trends 2015 @ Mobile World Congress with Havas + Mobext
Tech & Media Trends 2015 @ Mobile World Congress with Havas + MobextHavas Media
9.3K views24 Folien
Virtual Reality in Marketing and PR - What you should know and why you should... von
Virtual Reality in Marketing and PR - What you should know and why you should...Virtual Reality in Marketing and PR - What you should know and why you should...
Virtual Reality in Marketing and PR - What you should know and why you should...Stefan Spinnler
4K views14 Folien

Más contenido relacionado

Was ist angesagt?

Virtual Reality & Marketing Part 3 of 3 von
Virtual Reality &  Marketing Part 3 of 3Virtual Reality &  Marketing Part 3 of 3
Virtual Reality & Marketing Part 3 of 3Jennifer Irene Guevara
335 views20 Folien
Next Frontiers of Marketing: Virtual & Mixed Reality, Artificial Intelligence... von
Next Frontiers of Marketing: Virtual & Mixed Reality, Artificial Intelligence...Next Frontiers of Marketing: Virtual & Mixed Reality, Artificial Intelligence...
Next Frontiers of Marketing: Virtual & Mixed Reality, Artificial Intelligence...Rori DuBoff
2.5K views38 Folien
4 ways augmented reality will change everyday life von
4 ways augmented reality will change everyday life4 ways augmented reality will change everyday life
4 ways augmented reality will change everyday lifeAugment
257 views21 Folien
When will Virtual Reality become Reality? @NED2015 von
When will Virtual Reality become Reality? @NED2015When will Virtual Reality become Reality? @NED2015
When will Virtual Reality become Reality? @NED2015Rori DuBoff
1.6K views47 Folien
All You Need to Know about VR for Business von
All You Need to Know about VR for BusinessAll You Need to Know about VR for Business
All You Need to Know about VR for BusinessYulio Technologies
1K views33 Folien
55 marketing influencers: How brands should use virtual reality, augmented re... von
55 marketing influencers: How brands should use virtual reality, augmented re...55 marketing influencers: How brands should use virtual reality, augmented re...
55 marketing influencers: How brands should use virtual reality, augmented re...TUNE
5.5K views56 Folien

Was ist angesagt?(20)

Next Frontiers of Marketing: Virtual & Mixed Reality, Artificial Intelligence... von Rori DuBoff
Next Frontiers of Marketing: Virtual & Mixed Reality, Artificial Intelligence...Next Frontiers of Marketing: Virtual & Mixed Reality, Artificial Intelligence...
Next Frontiers of Marketing: Virtual & Mixed Reality, Artificial Intelligence...
Rori DuBoff2.5K views
4 ways augmented reality will change everyday life von Augment
4 ways augmented reality will change everyday life4 ways augmented reality will change everyday life
4 ways augmented reality will change everyday life
Augment257 views
When will Virtual Reality become Reality? @NED2015 von Rori DuBoff
When will Virtual Reality become Reality? @NED2015When will Virtual Reality become Reality? @NED2015
When will Virtual Reality become Reality? @NED2015
Rori DuBoff1.6K views
55 marketing influencers: How brands should use virtual reality, augmented re... von TUNE
55 marketing influencers: How brands should use virtual reality, augmented re...55 marketing influencers: How brands should use virtual reality, augmented re...
55 marketing influencers: How brands should use virtual reality, augmented re...
TUNE5.5K views
CES 2016 Trend Recap von Tom Edwards
CES 2016 Trend RecapCES 2016 Trend Recap
CES 2016 Trend Recap
Tom Edwards3.4K views
Augmented Reality for Marketers and Developers: Analysis of the Leaders, the ... von ReadWrite
Augmented Reality for Marketers and Developers: Analysis of the Leaders, the ...Augmented Reality for Marketers and Developers: Analysis of the Leaders, the ...
Augmented Reality for Marketers and Developers: Analysis of the Leaders, the ...
ReadWrite17.4K views
Mobile augmented reality for marketing von V. Swamy Irrinki
Mobile augmented reality for marketingMobile augmented reality for marketing
Mobile augmented reality for marketing
V. Swamy Irrinki9.7K views
MEC CES 2017-key-takeaways-and-trends-final von Brian Crotty
MEC CES 2017-key-takeaways-and-trends-finalMEC CES 2017-key-takeaways-and-trends-final
MEC CES 2017-key-takeaways-and-trends-final
Brian Crotty3K views
Falcon.io - The Future of Brand Experiences is Virtual Reality von Falcon.io
Falcon.io - The Future of Brand Experiences is Virtual RealityFalcon.io - The Future of Brand Experiences is Virtual Reality
Falcon.io - The Future of Brand Experiences is Virtual Reality
Falcon.io848 views
Introduction to Augmented Reality - Please Share ! von Navjeet Chhina
 Introduction to Augmented Reality  - Please Share !  Introduction to Augmented Reality  - Please Share !
Introduction to Augmented Reality - Please Share !
Navjeet Chhina363 views
How Augmented Reality can Boost Print Book Sales! von Reality Premedia
How Augmented Reality can Boost Print Book Sales!How Augmented Reality can Boost Print Book Sales!
How Augmented Reality can Boost Print Book Sales!
Reality Premedia11.2K views
15 vr trends 2017 yariv levski von AppReal-VR
15 vr trends 2017 yariv levski15 vr trends 2017 yariv levski
15 vr trends 2017 yariv levski
AppReal-VR258 views
AR/VR Marketing Solutions von WeAR Studio
AR/VR Marketing Solutions AR/VR Marketing Solutions
AR/VR Marketing Solutions
WeAR Studio142 views
Virtual Reality Playbook for Marketing and PR von Stefan Spinnler
Virtual Reality Playbook for Marketing and PRVirtual Reality Playbook for Marketing and PR
Virtual Reality Playbook for Marketing and PR
Stefan Spinnler1.8K views
Spotlight on Media & Entertainment: Virtual Reality von L.E.K. Consulting
Spotlight on Media & Entertainment: Virtual RealitySpotlight on Media & Entertainment: Virtual Reality
Spotlight on Media & Entertainment: Virtual Reality
L.E.K. Consulting932 views
VIRTUAL REALITY AND SOCIAL MEDIA von nhancecanada
VIRTUAL REALITY AND SOCIAL MEDIA VIRTUAL REALITY AND SOCIAL MEDIA
VIRTUAL REALITY AND SOCIAL MEDIA
nhancecanada867 views
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE von sinnerschrader
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCEMASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE
sinnerschrader3.8K views
Immersive Content Marketing: AR + VR brand experiences von Rori DuBoff
Immersive Content Marketing: AR + VR brand experiences  Immersive Content Marketing: AR + VR brand experiences
Immersive Content Marketing: AR + VR brand experiences
Rori DuBoff754 views

Similar a Top Brands using virtual reality for advertising campaigns Q2 2016

VR for business von
VR for businessVR for business
VR for businessYode VR Production
1.6K views19 Folien
7 Inspiring Examples of Augmented Reality in the Business World von
7 Inspiring Examples of Augmented Reality in the Business World 7 Inspiring Examples of Augmented Reality in the Business World
7 Inspiring Examples of Augmented Reality in the Business World Pixel Crayons
83 views8 Folien
Ar & vr impact on e commerce and e-retail von
Ar & vr impact on e commerce and e-retailAr & vr impact on e commerce and e-retail
Ar & vr impact on e commerce and e-retailRahulNayak262229
228 views17 Folien
eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm... von
eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...
eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...eMarketer
5.5K views54 Folien
Fast Expanding Markets - Augmented Reality and Virtual Reality von
Fast Expanding Markets - Augmented Reality and Virtual RealityFast Expanding Markets - Augmented Reality and Virtual Reality
Fast Expanding Markets - Augmented Reality and Virtual RealityKarthik Krishnaswamy, GPHR®, SHRM-SCP
207 views6 Folien
[WORKSHOP] Getting Started with 360-Video, Augmented Reality, and VR von
[WORKSHOP] Getting Started with 360-Video, Augmented Reality, and VR[WORKSHOP] Getting Started with 360-Video, Augmented Reality, and VR
[WORKSHOP] Getting Started with 360-Video, Augmented Reality, and VRSocial Fresh Conference
302 views28 Folien

Similar a Top Brands using virtual reality for advertising campaigns Q2 2016(20)

7 Inspiring Examples of Augmented Reality in the Business World von Pixel Crayons
7 Inspiring Examples of Augmented Reality in the Business World 7 Inspiring Examples of Augmented Reality in the Business World
7 Inspiring Examples of Augmented Reality in the Business World
Pixel Crayons83 views
Ar & vr impact on e commerce and e-retail von RahulNayak262229
Ar & vr impact on e commerce and e-retailAr & vr impact on e commerce and e-retail
Ar & vr impact on e commerce and e-retail
RahulNayak262229228 views
eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm... von eMarketer
eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...
eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...
eMarketer5.5K views
[WORKSHOP] Getting Started with 360-Video, Augmented Reality, and VR von Social Fresh Conference
[WORKSHOP] Getting Started with 360-Video, Augmented Reality, and VR[WORKSHOP] Getting Started with 360-Video, Augmented Reality, and VR
[WORKSHOP] Getting Started with 360-Video, Augmented Reality, and VR
How augmented reality is changing the world of consumer marketing.ppsx von Sajith Niroshan
How augmented reality is changing the world of consumer marketing.ppsxHow augmented reality is changing the world of consumer marketing.ppsx
How augmented reality is changing the world of consumer marketing.ppsx
Sajith Niroshan30 views
Disrupting Reality: Taking Virtual & Augmented Reality to the Enterprise von Cognizant
Disrupting Reality: Taking Virtual & Augmented Reality to the EnterpriseDisrupting Reality: Taking Virtual & Augmented Reality to the Enterprise
Disrupting Reality: Taking Virtual & Augmented Reality to the Enterprise
Cognizant649 views
Virtual Reality (VR) Continuum - AMP New Ventures von AMP New Ventures
Virtual Reality (VR) Continuum - AMP New VenturesVirtual Reality (VR) Continuum - AMP New Ventures
Virtual Reality (VR) Continuum - AMP New Ventures
AMP New Ventures2.9K views
How Virtual Reality impacts Shopping Habits? von Valtech Canada
How Virtual Reality impacts Shopping Habits?How Virtual Reality impacts Shopping Habits?
How Virtual Reality impacts Shopping Habits?
Valtech Canada1.9K views
IAB_VR_Report-Sep-2016 von Dan Ferguson
IAB_VR_Report-Sep-2016IAB_VR_Report-Sep-2016
IAB_VR_Report-Sep-2016
Dan Ferguson474 views
When Physical Meets Digital March 2015 von James Towers
When Physical Meets Digital March 2015When Physical Meets Digital March 2015
When Physical Meets Digital March 2015
James Towers153 views
CES 2015: What a smarter world means for brands von 1000heads
CES 2015: What a smarter world means for brandsCES 2015: What a smarter world means for brands
CES 2015: What a smarter world means for brands
1000heads 4.8K views
Immersive Spectacles tour of CES 2017 by Kinetic von Kinetic Worldwide
Immersive Spectacles tour of CES 2017 by KineticImmersive Spectacles tour of CES 2017 by Kinetic
Immersive Spectacles tour of CES 2017 by Kinetic
Kinetic Worldwide 482 views
The 2016 CES Report: The Trend Behind the Trend von 360i
The 2016 CES Report: The Trend Behind the TrendThe 2016 CES Report: The Trend Behind the Trend
The 2016 CES Report: The Trend Behind the Trend
360i134K views

Más de Chris Rigatuso

Images of the future of AI and machine learning von
Images of the future of AI and machine learningImages of the future of AI and machine learning
Images of the future of AI and machine learningChris Rigatuso
905 views31 Folien
SCG Virtual Reality top news q1 2016 von
SCG  Virtual Reality top news q1 2016SCG  Virtual Reality top news q1 2016
SCG Virtual Reality top news q1 2016Chris Rigatuso
469 views25 Folien
Everything you wanted to know about internet of things (IoT) in diagrams von
Everything you wanted to know about internet of things (IoT) in diagramsEverything you wanted to know about internet of things (IoT) in diagrams
Everything you wanted to know about internet of things (IoT) in diagramsChris Rigatuso
450 views46 Folien
Skyfollow Mind The Gap stakeholder analysis in the age of social media von
Skyfollow Mind The Gap stakeholder analysis in the age of social mediaSkyfollow Mind The Gap stakeholder analysis in the age of social media
Skyfollow Mind The Gap stakeholder analysis in the age of social mediaChris Rigatuso
1.2K views19 Folien
Corporate Governance a Balanced Scorecard approach with KPIs between BOD, Exe... von
Corporate Governance a Balanced Scorecard approach with KPIs between BOD, Exe...Corporate Governance a Balanced Scorecard approach with KPIs between BOD, Exe...
Corporate Governance a Balanced Scorecard approach with KPIs between BOD, Exe...Chris Rigatuso
7.8K views11 Folien
Scg skyfollow social media sensing skydeck part4 von
Scg skyfollow social media sensing skydeck part4Scg skyfollow social media sensing skydeck part4
Scg skyfollow social media sensing skydeck part4Chris Rigatuso
399 views12 Folien

Más de Chris Rigatuso(10)

Images of the future of AI and machine learning von Chris Rigatuso
Images of the future of AI and machine learningImages of the future of AI and machine learning
Images of the future of AI and machine learning
Chris Rigatuso905 views
SCG Virtual Reality top news q1 2016 von Chris Rigatuso
SCG  Virtual Reality top news q1 2016SCG  Virtual Reality top news q1 2016
SCG Virtual Reality top news q1 2016
Chris Rigatuso469 views
Everything you wanted to know about internet of things (IoT) in diagrams von Chris Rigatuso
Everything you wanted to know about internet of things (IoT) in diagramsEverything you wanted to know about internet of things (IoT) in diagrams
Everything you wanted to know about internet of things (IoT) in diagrams
Chris Rigatuso450 views
Skyfollow Mind The Gap stakeholder analysis in the age of social media von Chris Rigatuso
Skyfollow Mind The Gap stakeholder analysis in the age of social mediaSkyfollow Mind The Gap stakeholder analysis in the age of social media
Skyfollow Mind The Gap stakeholder analysis in the age of social media
Chris Rigatuso1.2K views
Corporate Governance a Balanced Scorecard approach with KPIs between BOD, Exe... von Chris Rigatuso
Corporate Governance a Balanced Scorecard approach with KPIs between BOD, Exe...Corporate Governance a Balanced Scorecard approach with KPIs between BOD, Exe...
Corporate Governance a Balanced Scorecard approach with KPIs between BOD, Exe...
Chris Rigatuso7.8K views
Scg skyfollow social media sensing skydeck part4 von Chris Rigatuso
Scg skyfollow social media sensing skydeck part4Scg skyfollow social media sensing skydeck part4
Scg skyfollow social media sensing skydeck part4
Chris Rigatuso399 views
Scg skyfollow social media sensing skydeck part3 von Chris Rigatuso
Scg skyfollow social media sensing skydeck part3Scg skyfollow social media sensing skydeck part3
Scg skyfollow social media sensing skydeck part3
Chris Rigatuso431 views
Scg skyfollow social media sensing skydeck part1 von Chris Rigatuso
Scg skyfollow social media sensing skydeck part1Scg skyfollow social media sensing skydeck part1
Scg skyfollow social media sensing skydeck part1
Chris Rigatuso360 views
Scg skyfollow social media sensing for skydeck part2 von Chris Rigatuso
Scg skyfollow social media sensing for skydeck part2Scg skyfollow social media sensing for skydeck part2
Scg skyfollow social media sensing for skydeck part2
Chris Rigatuso448 views
SCG Social Media Analytics Introduction von Chris Rigatuso
SCG Social Media Analytics IntroductionSCG Social Media Analytics Introduction
SCG Social Media Analytics Introduction
Chris Rigatuso1.4K views

Último

The Talent Management Navigator Performance Management von
The Talent Management Navigator Performance ManagementThe Talent Management Navigator Performance Management
The Talent Management Navigator Performance ManagementSeta Wicaksana
29 views36 Folien
Rangell Auto Detailing von
Rangell Auto Detailing Rangell Auto Detailing
Rangell Auto Detailing rangellautodetailing
16 views8 Folien
Why are KPIs(key performance indicators) important? von
Why are KPIs(key performance indicators) important? Why are KPIs(key performance indicators) important?
Why are KPIs(key performance indicators) important? Epixel MLM Software
16 views17 Folien
HSI CareFree Service Plan 2023 (2).pdf von
HSI CareFree Service Plan 2023 (2).pdfHSI CareFree Service Plan 2023 (2).pdf
HSI CareFree Service Plan 2023 (2).pdfHomeSmart Installations
40 views1 Folie
See the new MTN tariffs effected November 28, 2023 von
See the new MTN tariffs effected November 28, 2023See the new MTN tariffs effected November 28, 2023
See the new MTN tariffs effected November 28, 2023Kweku Zurek
29.5K views2 Folien

Último(20)

The Talent Management Navigator Performance Management von Seta Wicaksana
The Talent Management Navigator Performance ManagementThe Talent Management Navigator Performance Management
The Talent Management Navigator Performance Management
Seta Wicaksana29 views
Why are KPIs(key performance indicators) important? von Epixel MLM Software
Why are KPIs(key performance indicators) important? Why are KPIs(key performance indicators) important?
Why are KPIs(key performance indicators) important?
See the new MTN tariffs effected November 28, 2023 von Kweku Zurek
See the new MTN tariffs effected November 28, 2023See the new MTN tariffs effected November 28, 2023
See the new MTN tariffs effected November 28, 2023
Kweku Zurek29.5K views
Top 10 IT Tasks Small Businesses Can Entrust to Offshore Professionals von altafhsayyednimetler
Top 10 IT Tasks Small Businesses Can Entrust to Offshore ProfessionalsTop 10 IT Tasks Small Businesses Can Entrust to Offshore Professionals
Top 10 IT Tasks Small Businesses Can Entrust to Offshore Professionals
Amazing Opportunities: PCD Pharma Franchise in Kerala.pptx von SaphnixMedicure1
Amazing Opportunities: PCD Pharma Franchise in Kerala.pptxAmazing Opportunities: PCD Pharma Franchise in Kerala.pptx
Amazing Opportunities: PCD Pharma Franchise in Kerala.pptx
SaphnixMedicure120 views
Top 10 Web Development Companies in California von TopCSSGallery
Top 10 Web Development Companies in CaliforniaTop 10 Web Development Companies in California
Top 10 Web Development Companies in California
TopCSSGallery74 views
Pitch Deck Teardown: Scalestack's $1M AI sales tech Seed deck von HajeJanKamps
Pitch Deck Teardown: Scalestack's $1M AI sales tech Seed deckPitch Deck Teardown: Scalestack's $1M AI sales tech Seed deck
Pitch Deck Teardown: Scalestack's $1M AI sales tech Seed deck
HajeJanKamps597 views
PMU Launch - Guaranteed Slides von pmulaunch
PMU Launch - Guaranteed SlidesPMU Launch - Guaranteed Slides
PMU Launch - Guaranteed Slides
pmulaunch16 views
2023 Photo Contest.pptx von culhama
2023 Photo Contest.pptx2023 Photo Contest.pptx
2023 Photo Contest.pptx
culhama32 views
Nevigating Sucess.pdf von TEWMAGAZINE
Nevigating Sucess.pdfNevigating Sucess.pdf
Nevigating Sucess.pdf
TEWMAGAZINE24 views
On the Concept of Discovery Power of Enterprise Modeling Languages and its Re... von Ilia Bider
On the Concept of Discovery Power of Enterprise Modeling Languages and its Re...On the Concept of Discovery Power of Enterprise Modeling Languages and its Re...
On the Concept of Discovery Power of Enterprise Modeling Languages and its Re...
Ilia Bider15 views

Top Brands using virtual reality for advertising campaigns Q2 2016

  • 1. Skyfollow Consulting Group Chris Rigatuso cr@skyfollow.com @crigatuso @skyfollow April 10, 2016
  • 2. Topics  Definitions and Why Now?  Market Stats and Growth Rates  Reasons Brands consider VR campaigns now  Example Campaigns from Brands  Media content combinations for VR  The decision to produce VR related campaign  Valuation of the campaign in the Ad spend context  Go / No-go Decision framework
  • 3. vir·tu·al re·al·i·ty Noun COMPUTING the computer-generated simulation of a three- dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors.
  • 4. Handsets are dominate technology market with global penetration. Firms who are leaders and non-leaders are incentivized to make new markets and uses for high end mobile devices. Those firms and other smaller upstarts design new computing devices that leverage growth in network bandwidth, new processing and visualization experiences, which here-to-fore were unwieldy or not possible. VR has been around conceptually for a long while, but with the current technology trends, in Cloud, mobile, device, and network bandwidth, the potential for deep experience with under $500 price tag is here; signaling the dawn of a new age and mass adoption. VR paves the way for new entertainment channels, device markets, consumer experience metaphors, and marketing / advertising engagement that leverage it’s unique properties of immersion, depth and intrigue.
  • 5. 2016 will be virtual reality’s breakthrough year  $1bn industry in 2016 marketers are switching on to the technology as the next big content marketing medium.  Deloitte:$1bn (£710m) barrier for the first time this year  Goldman Sachs : market could be $80bn (£56.8bn) by 2025 the opportunities are only going to get bigger  Goldman Sachs: AR and VR would together be worth $185bn (£131bn) by 2025  Digi-Capital Report: AR market is generate $120bn (£85bn) in revenue by 2020, compared to $30bn (£21bn) for the VR market
  • 6. Juniper Research Estimates : there will be more than 12m VR headset sales by the end of 2016. By 2020, the VR industry will have shipped 30m headsets globally Ford is using VR to aid product development via its Immersion Lab Toyota incorporated VR into itsTeenDrive365 campaign to educate teenagers about the dangers of distracted driving; and Samsung plans to help people conquer phobias, such as public speaking or heights, with its upcoming technology.
  • 7. Why use VR in Brand Campaigns?  Because it’s newsworthy now: could generate “free” press coverage  Because it attracts desirable demographic  Because it’s very engaging and demands feedback  Because it’s new, and shiny and attracts people for that reason!
  • 8. The 5 Top Brands Using Virtual Reality Marketing 1. Volvo Reality: XC90 Virtual Reality test drive  optimized for Google Cardboard, available broadly on smartphones with a video-only experience so fans can view with the hardware they have available.  Volvo reports reaching 238 million media impressions, including being featured in PCMag and FastCoCreate.
  • 9. 2. The North Face VR experience: • The North Face VR experience generated a lot of attention with its SXSW debut • Coverage in Washington Post, Chain Store Age, Digiday, and Chicago Tribune established The North Face as a brand that is pushing the envelope in retail Virtual Reality experiences. • The experience quality is limited by the current capabilities of users’ devices, but for a limited- time campaign, The North Face successfully grabbed the attention they wanted.
  • 10. 3. Lowe’s Holoroom : • 3D showroom to re-imagine the way shoppers select products, transforming the browsing process into an engaging design experience. • Built with VisualCommerce™ 3D Virtual Reality Design Studio and Showroom, the Holoroom experience serves up thousands of different models that shoppers can use to design their perfect space. • Using Virtual Reality compose tools on iPad and a Holoroom installation for full-scale and up-close viewing in Augmented Reality, the Holoroom was included in the CES 2015 Best of Tech by Digital Trends and won the Best Enterprise Solution award at Augmented World Expo.
  • 11. 4. Marriott Hotels Virtual Travel Teleporter : The Virtual Reality Teleporter campaign encouraged participants to share their experiences with the tag #GetTeleported • Using the Oculus Rift VR headset inside a specially- made booth, Marriott goes a step further to being fully immersive with a 4D “sensory experience” that includes mist and warm air for exotic destinations • Marriott caught the attention of both tech (Wired) and travel press (Travel and Leisure), effectively building their brand and enticing viewers to book their next vacation 5. Art of Patrón Virtual Reality experience: • Patron used 3D video captured with a drone camera to tell the rich story behind the way their tequila is made
  • 12. Google Cardboard : develop the entry-level cardboard viewer that enables VR experiences using a smartphone. To increase the immersive nature of the technology within apps, the tech giant recently added ‘spacial audio’ to Cardboard, which allows users to experience sounds in a more natural way. Samsung :launched its Gear VR headset at the end of last year, which sold out on the day of release Facebook :started taking pre-orders for Oculus Rift HTC’s Vive : “We expect 2016 to be a breakthrough year for VR and this was highlighted by the number of companies using Vive across the Consumer Electronics Show in Las Vegas. Sony’s PlayStation VR: is rumored to be out this autumn
  • 13. Use Smartphone’s: Samsung Gear VR and Google Cardboard Use full headset : Oculus Rift and HTC Vive  Unicef : created an eight-minute 360-degree film called ‘Clouds over Sidra’ to draw attention to the Syrian refugee crisis. • The film focuses on the life of a 12-year-old girl living in a refugee camp in the Jordanian desert. When it was shown to people on the streets of Auckland, New Zealand the organization doubled donations • Unicef sees VR as a tool for raising awareness, encouraging people to donate and increasing advocacy
  • 14. Building a business case for VR  Games developer Rebellion: created VR game Battlezone for PlayStation VR. “Given that these headsets transport users to strange new worlds, a ‘multi-touchpoint, 360-degree, UX-centric customer journey’ isn’t what users are after.  TGI Fridays: used VR for its ‘jingle effect’ campaign over Christmas, creating content based on a survey the brand carried out, which showed that dog sledding was the Christmas activity the majority of respondents wanted to try.
  • 15. Andrew Smith, vice-chair at EVCOM: creates VR content, says that different screens have different personalities. Louis Jebb, founder and CEO at Immersivly : advises brands to “think carefully” about how people are going to consume content. Are you going for something where you want to get a cheap and cheerful message across or do you want it to reflect the quality of the brand? lippar’s focus is on AR not VR: worked with sunglasses brand Ray-Ban to allow customers to virtually see how a product looks on their face before buying.
  • 16. Steve Dann, CEO at digital development studio Amplified Robot, says: “Without a well shot or designed VR experience, the user can have trouble with their sense of balance or inertia with a decrease in the sense of telepresence [the sensation of being elsewhere created by VR], or they could experience ‘cyber sickness’, with symptoms of disorientation and nausea.” Dann also believes that as the technology is new, the “chances are the average consumer won’t be rushing to buy their own device just yet”, which is something else for brands to consider.
  • 17. Jebb at Immersivly : “great deal that brands are yet to do in this format”. Many have stuck to action pieces, for example motor racing or experiencing a hotel, but for Jebb it is a format that is increasingly seen as an “intimate storytelling medium” and he believes that this is where the value lies for brands. Dann : believes brands can still “leverage the technology in pop-up experiences, at events and with smartphone apps to deliver content on a whole new level”. Virtual reality has so much potential that it’s impossible to know exactly where it’s going to go. But it’s definitely going to be big.”
  • 18. • Facebook invested $2bn in buying Oculus • Google, Sony, Samsung and Microsoft have made multi-billion investments in this technology and there are several high profile consumer launches expected in H1 2016 • Leading brands Nike, Ikea, Volvo, Redbull to create impactful campaigns 1. It solves a number of problems that brands typically have 2. Outreach fails to engage with their customers 3. Customers cannot remember their marketing campaigns 4. Little or no competitive advantage over their competitors
  • 19. PlayStation Move motion controllers, magic wands made by Valve, or hand-enclosing controller-gloves that let you reach for imaginary objects. Microsoft's HoloLens developer-edition kit will arrive early next year for $3,000 -- this is far from consumer tech yet, and its limitations are greater than those of VR. Netflix worked with Oculus to develop a just- announced app that allows wearers of the Samsung Gear VR headset to step into the Netflix Living Room and watch movies and tv shows in virtual reality
  • 20. Fender could put the consumer against the stage watching their favorite guitar player solo on their signature-brand guitar in front of a festival crowd of a 100,000 people. Virtual reality is an invaluable tool for creating a deeper connection between consumers, influencers and brands than ever thought possible
  • 21. 1. BMW, Audi, Porsche, KIA, Volkswagen, Lexus, Chevrolet, and Honda 2. All incorporated virtual reality and augmented reality experiences into their marketing strategy. 75% of top brands have VR projects The financial sector: RBC, HSBC and Wells Fargo
  • 22. Ocean Spray Turns to Oculus Rift to Promote Cranberry Harvest •Oculus Rift campaign allows the brand to “share the beauty of the harvest” to consumers •Virtual reality experience to 250 influencers in 10 cities around the world later this month, providing two to 15 Oculus Rift headsets to guests at each city’s event. •The cooperative spent roughly $21 million on measured media in 2014 in the U.S. •Ocean Spray had gross sales of more than $2 billion for fiscal 2014
  • 23. Canada’s Destination British Columbia tourism agency •Paid about $474,000 to create three-minute “choose-your- own-adventure” virtual reality videos focusing on the region’s north central coast. •Plans to showcase the videos at up to 10 trade shows this year •People in different markets who do group travel abroad, and this makes these tour-travel operators from other countries more likely to lead tours to British Columbia •The cost is less than the cost to produce a 30-second TV slot and they’re far more popular than traditional videos. • Company found that customers who watch the videos are more likely to upgrade their hotel or travel packages.
  • 24. Merrell worked with virtual reality studio Framestore •Provided some of the graphics from 2013’s “Gravity.” •walking across a 10-foot space simulated the experience of walking across a drawbridge in Italy’s Dolomite region. •appeal to an influential demographic: the young and the hip. •big shift from print, things that activate the brand in an emotional way,
  • 25. Hyundai’s virtual rally •Innocean Worldwide Europe has •launched a 4D Hyundai driving experience for visitors based on Oculus Rift technology •The experience was created by IWE and German partner agency, Herren Der Schöpfung
  • 26. Trial of VR by Marriott Hotels • 4D sensory experience was created to ‘teleport’ guests to different destinations including beaches in Hawaii and downtown London • The phone booth-shaped structure featured the Oculus Rift DK2 virtual reality headset, wireless headphones and a suite on 4D sensory elements • 3D, 360-degree live-action video, mixed with photo real computer-generated imagery and 4D elements such as heat, wind and mist
  • 27. MINI Goes Virtual Reality • The two six-minute shorts “Real Memories” and “Backwater” have been available on YouTube • campaign website www.mini.com/360 in more than 20 countries worldwide since 8 September 2015 • promoted through YouTube pre-rolls and on various social- media platforms, including Facebook, Twitter and Instagram • shot in Barcelona using a custom stereo rig with nine RED Dragon cameras offering a combined resolution of 14k. A custom 7 GoPro camera rig was developed specially for scenes inside the car • Plans to distribute free 140,000 MINI Virtual Reality Cardboard Viewers worldwide • viewed directly online • available shortly for Samsung Gear VR and Oculus Rift virtual-reality viewers.
  • 28. WeMakeVR.com and Tommy Hilfiger launch VR Runway Show Experience • Customers of Tommy Hilfiger will be able to experience the Fall 2015 Hilfiger Collection runway show in three- dimensional, 360-degree virtual reality • concept launch on October 19, 2015, at the Tommy Hilfiger store on 5th Avenue in New York City, followed by additional locations in London, Paris, Milan, Amsterdam, Dusseldorf, Florence, Zurich and Moscow • collaboration of Virtual Reality technology and production for the retail market, Bringing the consumer and brand closer together
  • 29. Video vs CGI There are two approaches to creating VR content
  • 30. Evaluating New Marketing Channels for Brand Advertising  Is it a channel yet?  Is it newsworthy?  Who will pick up the story in mainstream media?  Why will they like it?  What new associations to our Brand are created?  Does it look like a ploy or a creative Brand extension?  Do we have competitors doing similar campaigns?  Why are we different?  How does that come through in the story? Imagery? Use-case?
  • 31. Valuation of the Campaign  Can we ball park the cost properly?  If its $200K, what can we remove from last year of that same amount?  What are the experimental ad budget criteria?  Is it 5 to 10% of overall marketing budget?  Can we use all Above The Line budget?  If they channel is very new, there is no DR benefit?  Yet because the channel is new, is it still newsworthy?  What can we do with it, that has not yet been done?  Why will our existing customers care?  Which new segments can we now test for awareness?
  • 32. Deciding Go / No Go  Based on past PR and mainstream pickup, estimate the reach of key placements on key websites with the PR target list R(i)  Assign probability and reach for each, P(i) x R(i)  Estimate follow-up pickup with backlinks for amplification, B(i) “count of backlinks”  Estimate the total cost of production of the campaign CP  Estimate the total cost of PR review, submit and follow-up PR  Estimate the Value of these impressions V(i) (maybe constant for all such i)  Compare Cost inputs <-> Value Potential Outputs:  Costs[PR + CP] <-> [P(i)*(R(i)+B(i))*V(i)] for ROI estimate
  • 33. Skyfollow Consulting Group Chris Rigatuso cr@skyfollow.com @crigatuso @skyfollow March 18, 2016

Hinweis der Redaktion

  1. http://www.theguardian.com/media-network/2015/dec/03/virtual-reality-in-advertising-2016
  2. http://www.mbryonic.com/virtual-reality-guide/
  3. http://www.cnet.com/news/how-virtual-reality-will-become-real-in-2016/ http://techcrunch.com/2015/10/20/what-the-growth-of-virtual-reality-will-mean-for-brands/
  4. http://techcrunch.com/2015/10/20/what-the-growth-of-virtual-reality-will-mean-for-brands/
  5. http://www.hypergridbusiness.com/2015/10/75-of-top-brands-have-vr-projects/
  6. http://blogs.wsj.com/cmo/2015/09/03/ocean-spray-turns-to-oculus-rift-to-promote-cranberry-harvest/
  7. http://blogs.wsj.com/cmo/2015/03/04/why-marketers-are-embracing-oculus-and-virtual-reality/
  8. http://blogs.wsj.com/cmo/2015/03/04/why-marketers-are-embracing-oculus-and-virtual-reality/ http://www.cmo.com.au/article/577228/10-examples-virtual-reality-marketing-action/
  9. http://www.cmo.com.au/article/577228/10-examples-virtual-reality-marketing-action/
  10. https://www.press.bmwgroup.com/global/article/detail/T0234122EN/mini-goes-virtual-reality
  11. http://www.mbryonic.com/virtual-reality-guide/
  12. https://searchenginewatch.com/sew/how-to/2249515/social-media-roi-14-formulas-to-measure-social-media-benefits#smroi-cba http://www.adweek.com/socialtimes/the-definitive-guide-on-how-to-calculate-earned-media-value-emv/300073 http://prguidetomeasurement.org/wp-content/uploads/2013/07/The-PR-Professionals-Guide-To-Measurement.pdf