1. SnipClip GmbH Tel. +49 (0)89 45 20 506-11 Become a follower / fan:
Schellingstraße 35 Email info@snipclip.com www.twitter.com/snipclip
80799 München Web www.snipclip.com www.facebook.com/snipclipcom
2. OVERVIEW
SnipClip: The Facebook Experts
Team Services
Since 2007, Munich
20 Facebook Concepter, Designer &
Developer
Consultancy, Conception, Design,
Programming & Optimization Apps Ads Mobile
References Projects
> 150 Projects (Facebook Apps)
For 5 DAX companies and more than 10
international brands
More than 100.000 users
Fan growth more than 40% in 3 weeks
2
3. OVERVIEW
Agenda
Introduction
Social. Local. Mobile.
Facebook Plattform
The social network became a web platform.
Facebook Mobile Apps
Mobile becomes viral.
Outlook
From platform to marketplace
3
5. INTRODUCTION
Facebook in Germany
Germany - Gender Facts about Facebook (02-12):
812 million users worldwide
22.6 million users in Germany
34.7% of German online
population is on Facebook.
More than 50% of the users are
Germany - Age between 18 and 34 years old.
The average user spends 55
minutes each day on Facebook.
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Check: http://checkfacebook.com, http://allfacebook.de
6. INTRODUCTION
Mobile and Social belong together.
* Check:
6
http://www.internetworld.de/Nachrichten/Mobile/Zahlen-Studien/GfK-Studie-zur-Facebook-Nutzung-Smartphones-ersetzen-immer-haeufiger-den
7. INTRODUCTION
Mobile wins.
7
Check: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
8. INTRODUCTION
Social Networking is #2 Mobile App.
8
Check: http://blog.flurry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror
16. OVERVIEW
Agenda
Introduction
Social. Local. Mobile.
Facebook Plattform
The social network became a web platform.
Facebook Mobile Apps
Mobile becomes viral.
Outlook
From platform to marketplace
16
18. FACEBOOK PLATTFORM
Facebook is everywhere.
All Major Devices
>2500 devices *
18
* https://www.facebook.com/Facebookmobileplatform?sk=wall
19. FACEBOOK PLATTFORM
The Facebook Web
7.000.000
Websites are connected with Facebook. *
+
10.000
Websites integrate Facebook each day. *
19
* http://t3n.de/news/facebook-2012-zahlen-daten-354981/facebook_infografik_2012_big/
20. FACEBOOK PLATTFORM
Apps. Apps. Apps.
20.000.000
Apps are installed every day.
500.000.000
Users of Facebook Apps Facebook
Connect(ed) Website
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* http://t3n.de/news/facebook-2012-zahlen-daten-354981/facebook_infografik_2012_big/
30. OVERVIEW
Agenda
Introduction
Social. Local. Mobile.
Facebook Plattform
The social network became a web platform.
Facebook Mobile Apps
Mobile becomes viral.
Outlook
From platform to marketplace
30
31. FACEBOOK MOBILE APPS
Five Facts about Facebook Mobile Apps
1. 425 million mobile users per month
2. HTML5 or Native App
3. Social Distribution Channels
4. Single Sign-on
5. Facebook Credits enabled
Check: http://www.allfacebook.com/facebook-mobile-app-2011-10 and http://www.allfacebook.com/facebook-mobile-apps-2012-02 31
32. FACEBOOK MOBILE APPS
The Magic: HTML5 + CSS3
1. Write- 2. Run- 3. Allow-
once everywhere once
HTML5 + CSS3
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44. OVERVIEW
Agenda
Introduction
Social. Local. Mobile.
Facebook Plattform
The social network became a web platform.
Facebook Mobile Apps
Mobile becomes viral.
Outlook
From platform to marketplace
44
45. OUTLOOK
Facebook Mobile Ads
Check: http://techcrunch.com/2011/12/13/mobile-sponsored-stories/ und http://venturebeat.com/2012/02/29/facebooks-mobile-ads/ 45
47. OUTLOOK
Five Facts about Facebook Credits
1. Direct billing via carrier/provider
2. Not for iPhones – SORRY!
3. Facebook takes 30% share
4. Expect FB Credits beeing accepted at your retailer soon
5. Game Developers forced to FB Credits since Jul. 2011
Check:
http://www.facebook.com/credits/
http://techcrunch.com/2012/02/27/facebook-mobile-operator-billing/
http://www.excitingcommerce.de/2011/03/credits-facebook-macht-dynamische-angebotsanpassung-mit-api-einfacher.html 47
48. OUTLOOK
Facebook Revenue
48
Check: http://www.splatf.com/2012/02/facebook-revenue/
49. OUTLOOK
More to read
Facebook Mobile Platform & more:
•http://www.facebookmobileweb.com/showcase/
•https://www.facebook.com/mobile/
•https://www.facebook.com/Facebookmobileplatform?sk=wall
•https://developers.facebook.com/docs/guides/mobile/
•„Winning in mobile with Facebook‘s social distribution“:
https://www.facebook.com/photo.php?v=10150860431269622&set=vb.19292868552&type=
•http://www.facebook.com/credits/
•http://developers.facebook.com/docs/credits/
HTML5, Native Apps etc.:
•http://www.html5rocks.com/en/mobile/nativedebate/
•http://factore.ca/experiments/html5_vs_native/map.jpeg
•http://internationaldigitalmarketing.com/2012/02/14/mobile-marketing-trends-forget-app-s
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50. GET STARTED
… on Facebook and with SnipClip!
Visit and follow us:
www.snipclip.com
facebook.com/snipclipcom
twitter.com/snipclip
Your contact:
Martin Szugat
+49 (0)89 45 20 506-11
martin.szugat@snipclip.com
http://www.facebook.com/martin.szugat
50
Editor's Notes
Startseite nicht mehr google sondern fb Eher freunde Fb überholt 16% Sn vergleich
DE Gliechverteil m w Überschüss 18-34 Fb zählt DAU
(http://newsroom.fb.com/content/default.aspx?NewsAreaId=22) GELEBER BEREICH sind die „Ein-Drittel-Mobile-only“ (ist ein extra Element, kann auch isoliert rausgelöscht werden!) Linkes Diagramm: 57% der Smartphoner nutzten Facebook mobil Ein Drittel komplett ohne stationäre Devices 75% der Mobile-only User sind männlich Rechtes Diagramm: 425 mio MAUs for mobile, Dec 2011 845 mio Visitors, Dec 2011 (ACHTUNG: es sind eigentlich 50,2% mobile Zugriffe, aber das Diagramm kann man nicht 100% passend mit Nachkommastellen formatieren!)
Mobile wächst immer mehr
2.place Social Netorking
What people are doing in Social, Local and Mobile
Similar interest in your environment Meeting new people
It is not social media marketing You have to get your users involved
Hier vielleicht noch die Werbung abschneiden? Ich habs erstmal drin gelassen, damit es authentischer aussieht ;-)
Introducing the timeline
Access via open graph Not only LIKE
Only apps that get attention Can attract new users and so Get new users