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2. We have a great organization, but no one seems to be
aware of us.
5. You want people to be aware of what brand stands for
and what we promise and deliver.
6. Let me explain to you about the importance of branding and
what you can do to strengthen your brand.
8. A brand is an “implied promise” based on the
past and expected for the future.
9. “You do not choose to have a brand. You have one. Perhaps you think of
it as your reputation, but it is a brand. It comprises everything your name
evokes in your market.“ ~ Harry Beckwith
10. “A brand is a person’s gut feeling about a product,
service, or company.” ~Marty Neumeier
11. “A brand is more than just advertising and marketing. It is
nothing less that everything anyone thinks of when they see
your logo or hear your name.” ~ David F. D’Alessandro
24. “A representative of an organization, institution or corporation
that best portrays the product or service…”
39. Use templates to help develop consistent branding and
messaging. Develop a template library.
43. The secret to Facebook and Twitter is engagement. It
is not one-way communications, it is dialogue.
47. Your internal culture will dictate the support your receive
from members for your brand building opportunities.
48. “Key messages about an organization’s brand and its positioning
should be integrated into all communication vehicles.”
50. It is not its slickness, polish, uniqueness, or cleverness that makes your
brand a brand. It is its truth. Live your brand. ~ Harry Beckwith
Editor's Notes <a href="http://www.shutterstock.com/gallery-775801p1.html?cr=00&pl=edit-00">TonyV3112</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a> <a href="http://www.shutterstock.com/gallery-1481615p1.html?cr=00&pl=edit-00">Radu Bercan</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a><a href="http://www.shutterstock.com/gallery-401914p1.html?cr=00&pl=edit-00">1000 Words</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a><a href="http://www.shutterstock.com/gallery-69090p1.html?cr=00&pl=edit-00">Philip Lange</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a><a href="http://www.shutterstock.com/gallery-401914p1.html?cr=00&pl=edit-00">1000 Words</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a><a href="http://www.shutterstock.com/gallery-368518p1.html?cr=00&pl=edit-00">Ffooter</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a><a href="http://www.shutterstock.com/gallery-670825p1.html?cr=00&pl=edit-00">Sergey Goryachev</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a> <a href="http://www.shutterstock.com/gallery-338239p1.html?cr=00&pl=edit-00">hans engbers</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a><a href="http://www.shutterstock.com/gallery-1481615p1.html?cr=00&pl=edit-00">Radu Bercan</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a><a href="http://www.shutterstock.com/gallery-462787p1.html?cr=00&pl=edit-00">Rihardzz</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a><a href="http://www.shutterstock.com/gallery-462787p1.html?cr=00&pl=edit-00">Rihardzz</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a><a href="http://www.shutterstock.com/gallery-1011986p1.html?cr=00&pl=edit-00">iTons</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a><a href="http://www.shutterstock.com/gallery-193654p1.html?cr=00&pl=edit-00">Eric Broder Van Dyke</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a><a href="http://www.shutterstock.com/gallery-82759p1.html?cr=00&pl=edit-00">Action Sports Photography</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a><a href="http://www.shutterstock.com/gallery-364990p1.html?cr=00&pl=edit-00">meunierd</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a><a href="http://www.shutterstock.com/gallery-589846p1.html?cr=00&pl=edit-00">Pan Xunbin</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a><a href="http://www.shutterstock.com/gallery-589846p1.html?cr=00&pl=edit-00">Pan Xunbin</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a> <a href="http://www.shutterstock.com/gallery-64736p1.html?cr=00&pl=edit-00">lev radin</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a> ‐ http://www.bizjournals.com<a href="http://www.shutterstock.com/gallery-668836p1.html?cr=00&pl=edit-00">wonderisland</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a> ‐ http://businessmotives.com/branding<a href="http://www.shutterstock.com/gallery-842236p1.html?cr=00&pl=edit-00">carrie-nelson</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a> http://www.ventures-africa.com/2013/06/how-employees-can-help-promote-your-brand/ http://www.ventures-africa.com/2013/06/how-employees-can-help-promote-your-brand/