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Experiment-Driven Design in the Enterprise (2017 Lean Startup Week)

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Entrepreneurs are everywhere. But some are in better places than others. My firm was built around lean product design with startups. But when we started working with some of the world’s largest companies, we quickly realized one thing: Entrepreneurs in the enterprise have it rough. Here are some tips for using the language of design to more effectively employ lean startup methods in the enterprise.

Veröffentlicht in: Design
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Experiment-Driven Design in the Enterprise (2017 Lean Startup Week)

  1. 1. @SKOTCARRUTH@SKOTCARRUTH Experiment-Driven Design in the Enterprise
  2. 2. @SKOTCARRUTH “Johanna Bosslady Senior Vice President We’re a $100B company. We can’t put out a crummy MVP!
  3. 3. @SKOTCARRUTH Small Teams Customer Contact MVP Innovation Accounting Sisyphus, by Titian circa 1548
  4. 4. @SKOTCARRUTH
  5. 5. @SKOTCARRUTH March of the Stakeholders Photo by Raul Pacheco
  6. 6. How might we stay lean in the enterprise? @SKOTCARRUTH
  7. 7. @SKOTCARRUTH + Lean Startup Design Delivery Product Market Fit
  8. 8. @SKOTCARRUTH Set up your design team like a startup. ONE
  9. 9. @SKOTCARRUTH Designer EngineerEntrepreneur *Elon Musk photo by Michelle Andonian, cropped. CC BY-ND 2.0. We have not actually worked with Elon Musk. Yet. The “Design” Team
  10. 10. @SKOTCARRUTH Use the language of design. TWO
  11. 11. @SKOTCARRUTH “Johanna Bosslady Senior Vice President We’re a $100B company. We’d better design this well.
  12. 12. @SKOTCARRUTH Leverage the best of 
 Design Thinking and Agile THREE
  13. 13. @SKOTCARRUTH HYPOTHESIS OPPORTUNITYTEST IDEATE MAKE UNDERSTAND Experiment Driven Design
  14. 14. @SKOTCARRUTH HYPOTHESIS OPPORTUNITYTEST IDEATE MAKE UNDERSTAND BUILD MEASURE LEARN Build-Measure-LearnExperiment-Driven Design
  15. 15. @SKOTCARRUTH OPPORTUNITY UNDERSTAND @SKOTCARRUTH
  16. 16. @SKOTCARRUTH@SKOTCARRUTH ESIS IDEATE
  17. 17. @SKOTCARRUTH@SKOTCARRUTH ESIS IDEATE @SKOTCARRUTH
  18. 18. @SKOTCARRUTH HYPOTHESIS OPPORTUNITYTEST IDEATE MAKE @SKOTCARRUTH
  19. 19. @SKOTCARRUTH “(Actual Stakeholder Quote) Wait, this thing is real? 
 When can we launch it?
  20. 20. @SKOTCARRUTH 1. Shack up with makers 2. Try using the language of design 3. Rally around experiments 4. Research, ideate, and make together TAKEAWAYS
  21. 21. @SKOTCARRUTH@SKOTCARRUTH Thank you! @skotcarruth skot@philosophie.is

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