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Experiment Driven Design Workshop at Agile2018

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Life's too short for bad software. That’s what agile is for, right? Well. Running an agile delivery process does not guarantee success. Agile values and principles are simple enough to understand, yet we all struggle to take the theory into practice.

I think agile has lost its way. The 12 signatories published the agile manifesto in 2001, their highest priority was to satisfy the customer. It doesn’t say anything about velocity. It doesn’t say anything about shipping a lot of features. The only measure of success is the delivery of _valuable_ software.

Many people talk about Outcomes over Outputs. But underlying that is the issue of Delivery vs Discovery. How might we better incorporate continuous discovery into our agile delivery workflows? That's where Experiment Driven Design shines.

Veröffentlicht in: Technologie
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Experiment Driven Design Workshop at Agile2018

  1. 1. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Welcome! Please make tables of 4–6 people
  2. 2. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Experiment Driven Design
  3. 3. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Lew Cirne, CEO New Relic Life’s too short for bad software. IMAGE BY JAKUB MOSUR “
  4. 4. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
  5. 5. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Output vs Outcomes
  6. 6. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Delivery vs Discovery
  7. 7. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Feasibility DesirabilityViability
  8. 8. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Feasibility DesirabilityViability (Engineering) (Design)(Business)
  9. 9. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Feasibility Desirability Viability (Engineering) (Design) (Business) Lean Startup Design Thinking Agile Delivery
  10. 10. What have we tried? EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
  11. 11. Dual-Track / Staggered Sprints EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH IMAGE BY JEFF PATTON, @JEFFPATTON
  12. 12. Design Sprints EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH IMAGE BY ALIN MATEESCU, @ALINMAT5
  13. 13. Lean UX EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH IMAGE BY JEFF GOTHELF, @JBOOGIE
  14. 14. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH LET’S TALK ABOUT IT: What are your challenges with continuous discovery and design?
  15. 15. Experiment 
 Driven Design EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
  16. 16. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH HYPOTHESIS OPPORTUNITYTEST IDEATE MAKE UNDERSTAND
  17. 17. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH VetVet™
  18. 18. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH 3 MINUTES Discuss what it would take to fully implement this feature.
  19. 19. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH 1 MINUTE What will it cost? ICONS BY ABDERRAOUF OMARA FROM THE NOUN PROJECT 1 2 3 4 5
  20. 20. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH 1 MINUTE How much are you willing to bet that this will succeed? 1 2 3 4 5
  21. 21. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH 1 MINUTE Compare the level of effort to what you’re willing to bet.
  22. 22. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Debrief
  23. 23. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH IMAGE BY HIAS WRBA, @SCREAMINHIAS
  24. 24. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH UNDERSTAND Discuss what you know about the story and what you wish you knew.
  25. 25. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Debrief
  26. 26. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH OPPORTUNITY UNDERSTAND
  27. 27. How do we get that info? Contextual inquiry User interviews Diary studies Card sorting Focus groups Analytics A/B testing Eye tracking Secondary research Surveys EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
  28. 28. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
  29. 29. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Rich Picture (Context) User Persona (People) Process Map (Activities)
  30. 30. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH OPPORTUNITY How might you reframe the story as a user problem or business opportunity?
  31. 31. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Debrief
  32. 32. OPPORTUNITY RSTAND ____________________ needs a way to ____________________
 because/but ___________________. «Persona» «Goal» «Insight» PROBLEM STATEMENT EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
  33. 33. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH IMAGE FROM IMPACTMAPPING.ORG
  34. 34. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
  35. 35. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH IDEATE (DIVERGE) Brainstorm some possible ways to solve the problem or achieve the goal.
  36. 36. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Debrief
  37. 37. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH ESIS IDEATE
  38. 38. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Creative Play
  39. 39. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
  40. 40. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
  41. 41. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Crazy-eights
  42. 42. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
  43. 43. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH IDEATE (CONVERGE) Decide on the best one.
  44. 44. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH HYPOTHESIS Articulate what you will build and how you will know whether it was successful.
  45. 45. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Debrief
  46. 46. HYPOTHESIS IDEATE MAKE We believe that _________________ needs ______________________. We accept this as true if ______________________. «Persona» «Proposed Solution» «Evaluation Criteria» HYPOTHESIS STATEMENT EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
  47. 47. Different types of MVPs EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH • Pitch MVP • Concierge MVP • Design Prototype
  48. 48. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
  49. 49. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
  50. 50. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
  51. 51. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH MAKE Do or make something!
  52. 52. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH HYPOTHESIS OPPORTUNITYTEST IDEATE MAKE @SKOTCARRUTH
  53. 53. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH PRINCIPLE Simplicity—the art of maximizing the amount of work not done—is essential.
  54. 54. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Run the test by going out and finding your customer. TEST
  55. 55. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Debrief
  56. 56. OPPORTUNITYTEST UNDERSTAND We believe that _________________ needs ______________________. We accept this as true if ______________________. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH HYPOTHESIS STATEMENT «Persona» «Proposed Solution» «Evaluation Criteria»
  57. 57. HYPOTHESIS OPPORTUNITYTEST IDEATE MAKE UNDERSTAND EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
  58. 58. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Some things to consider…
  59. 59. It’s not a linear process; 
 you can start anywhere. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH ONE
  60. 60. There are infinite experiments. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH TWO
  61. 61. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Opportunities
  62. 62. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Opportunities Experiments
  63. 63. Experiments come in vastly different shapes and sizes. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH THREE
  64. 64. You can apply EDD at any scale EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH • Microinteraction • Feature • Epic • Product • Organization or business model
  65. 65. You’re already doing it, 
 whether you know it or not. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH FOUR
  66. 66. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH What is a sprint?
  67. 67. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
  68. 68. HYPOTHESIS OPPORTUNITYTEST IDEATE MAKE UNDERSTAND EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
  69. 69. HYPOTHESIS OPPORTUNITYTEST IDEATE MAKE UNDERSTAND EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
  70. 70. Charlie Skinner (Aaron Sorkin) In the old days, we did the news well. You know how? We just decided to. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH “
  71. 71. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Thank You! Email me: skot@philosophie.is Tweet at me: @skotcarruth

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