Emotions lead to action and action is what every business owner wants. If your goal is to have your consumers take action, here are five strong emotions that evoke action.
2. Introduction
Five strong emotions that evoke action
Belonging
Fear
Personal Value
Gratification
Trust
Conclusion
Contact us
Table of Content
3. Introduction
When you connect with consumers, you’re able to tap into
emotions.
Emotions lead to action and action is what every business
owner wants.
Humans are irrational beings in the sense that sometimes
logical reasons don’t motivate us to act.
Emotions are often the driving force in the actions we take.
If your goal is to have your consumers take action, here
are five strong emotions that evoke action.
4. Five strong emotions that evoke action
Belonging
Fear
Personal Value
Gratification
Trust
5. Belonging
Human nature is such that we have a strong desire to
belong to a group, clan, gang, family, or social network.
Just look at commercials – if you drink this beer or drive
this car you “belong” to a fun, attractive, social group.
Companies that focus on the feeling of belonging find great
ways to monetize customer communities.
Examples: American Express, Yankees or Red Sox, Mac
or PC.
6. Fear
Fear is a powerful emotion, which is why we see it used
often to create urgency.
Companies play off the fear of “missing out” and fear of
missing the “amazing one-time offer”.
While this emotion is great for creating urgency, if used too
often it may cause your customers to purchase from you
only when there is an “amazing one-time offer” on the table.
7. Personal Value
Values are judgments about how important something is to
us.
Values are often subjective – we make a judgment of how
important something is relative to something else.
Values may also be principles that help us make important
personal decisions.
These would be considered personal values.
For example, if a person highly values creativity, she may
strive to find a career that will allow her to be creative, with
the value of monetary wealth further down the list of
priorities.
Companies that use personal value include: Good Earth,
GNC, Toms
8. Gratification
We live in a society of instant gratification.
Injecting urgency into your marketing language such as
now, today, instant access, within 24 hours, etc. will appeal
to the emotional trigger of instant gratification.
It is often in the benefit of SaaS based companies to offer
immediate free access to a product because of the sense
of gratification.
9. Trust
If you’re in it for the long game, trust is what you’re aiming
for.
Once customers truly trust you, they will buy from you
repeatedly, with minimal cognitive effort.
Before getting to that point, you need to prove to them that
you can be trusted.
This isn’t something you can fake. You must sincerely
mean what you say and do.
10. Trust
These tips will help you gain trust from your customer base:
Be transparent
Display testimonials prominently
Reduce perceived risk
Be human
Display trusted and recognized brands
Use the Blemishing Effect
Use specifics in your copy
Trust is the most powerful emotion a business can elicit in
its customers and employees.
11. Conclusion
Skipio drives higher response rates, but also helps
automate your follow up to keep it consistent.
Skipio provides you with both the technology and the
medium to connect with consumers.
Imagine having the ability to build a personal relationship
focused around trust with each of your customers on a
mass level.
12. Contact us
Skipio
Street No. 615 North 150 East
American Fork, Utah
Zip Code: 8403-2902
Phone No. : 800-800-0134
Website: https://skipio.com/
Email: support@skipio.com