20 lessons I have learned from spending a decade plus in vertical media entrepreneurship, creating and building two companies: paidContent and now Skift.
EXPERIENCE THE FUTURE OF WORK FOR FUTURE OF BUSINESSES
Lessons From A Decade In Media Entrepreneurship
1. LESSONS FROM A DECADE IN
MEDIA ENTREPRENEuRSHIP
by Rafat Ali
skift
travel iq
2. SKIFT IS…
The largest intelligence platform in travel,
providing Media, Insights and Marketing to all
sectors of the world’s largest industry.
skift
travel iq
3. SKIFT DOES…
Skift Deciphers & Defines trends for Marketers,
Strategists & Technologists in the global travel
industry.
skift
travel iq
4. LEVEL 13, 82 SPENCER ST, MELBOURNE
SKIFT’S BHAG: SKIFT IS DEFINING THE FUTURE OF TRAVEL
skift
travel iq
16. YOU WOULD BE SURPRISED HOW
MANY ARE AFRAID TO ASK THE HARD
QUESTIONS.
LEARN & RELEARN FEARLESSSNESS >
skift
travel iq
#11
17. NO ONE HAS EVER BUILT A
BUSINESS KEEPING PEER
JOURNALIST SET HAPPY
COROLLARY: ALWAYS BE
FRIENDLY, NEVER BE FRIENDS>
skift
travel iq
#12
18. INSPIRATION & INNOVATION COME
FROM ANYWHERE & EVERYWHERE.
COROLLARY: THE UNIVERSE FIGURES
OUT A WAY TO POINT YOU IN THE
RIGHT DIRECTION, THE HARD PART IS TO
STOP AND LISTEN>
skift
travel iq
#13
19. B2B DOES NOT HAVE TO BE
BORING.
SEPARATE VENDORS FROM
YOUR REAL USERS>
skift
travel iq
#14
20. THERE IS STILL TONS OF DISRUPTION
LEFT IN BUSINESS INFORMATION.
COROLLARY: BE FANATICALLY
FOCUSED ON THE CHANGING USER
CONSUMPTION BEHAVIOR>
skift
travel iq
#15
21. USE DESIGN TO PUNCH ABOVE
YOUR WEIGHT >
skift
travel iq
#16