1. Colourful Countdown
By
Sabbir Khan and Aaron Edmonds
(Brotherhood of CloudsDale)

2. Who: We are targeting this app to customers that have smart touchscreen phones. They can be used by both
male and female. 13+ for the age
What: We are making a app that gives a countdown to a specific event that they choose. This could be events like
Christmas, birthdays, game launch etc.
When: This can be done at anytime of the day.
Where: You can do your countdowns anywhere and anytime.
Why: You would put a countdown for your various event so that you don’t forget any important events.

3. The problems that people encounter in a situation is that
they for people that forget important dates for example
meetings. Also these important dates are crucial for students
when they need a reminder for their homework or P.E kit.

4. How can I avoid forgetting an important dates?

5. When using Colourful Countdown, you're trying to use it for
remembering dates. The good thing about this is that there would be a
ringtone played when the important date has arrived which makes the
user remember on what they want to do.

6. [Mini Elevator Pitch]
My Team, Brotherhood of CloudsDale, is developing Colourful
Countdown on the Platform iOS and Android, to help
Male and Female from 13+.
Countdown special events
with a timer that counts down the events
and they can create a custom picture for their event

7. The people that would use our app are people aged 13 and over as
it would be appropriate for person do have a smartphone at that age .
The kind of people that would be using this app are for people that
forget important dates.

8. The competitor that we are competing against is Big Day Lite. This
app is very good but compared to our one its is not as user friendly
and not customizable as our one.

9. Core Feature
The features of the app are: Cloud
system, interactive features, the app is
set out in a colourful way hence the
name of our app is Colourful
Countdown.

10. When you buy the app you don’t have to login with Facebook you just
have to sign up on the app. It is just a simple signup all you need if an
email address and you will have to create a password when you are in
the app.

12. Our text box for the app is simple and easy, also it is made for people
that make mistake during their typing.

13. The way that we set out the date for your countdown is easy and
simple. It is easy to access it

14. For everyone who is available to Wifi in their selected regions such as
Europe or America. The app will rely on our new cloud system which
will enable the app to run on any phone that is at least be able to
download and have a decent internet connection. Also he features
with this app gives you the ability to edit your countdowns in many
way, like for eg. having a background that you can make on our
background maker. Also the ability to create the image for the
countdown or to get it from Google Images.

15. The App will be completely 100% free
for a year then you can pay £0.60 for the next year to renew
the app

16. You can create Adverts to go on Youtube
Go around the street screaming “BUY THIS APP!”
Make a deal on the App Store
Put flyers around the street
Pay people to buy it
Waste our money getting people to buy it
TV Adverts
Radio Adverts
Put the Logo and Barcodes around on the street for people to scan
Make a website For The app
Email
Newspapers
Phone
Partnership with other companies

17. App Design Mock-up
Our wild card choice is that we would make more tv adverts and make
more leaflets. We will only do this if our app is very popular because
we don't want to do this start away just incase we lose money from it,
where we have made too many leaflets and adverts.