3. SO, WHAT *IS* CONTENT?
#15NTCSTRAT101
CONTENT STRATEGY 101
4. CONTENT STRATEGY
● The basic notion that our
messages need a plan.
● A plan for what content you
need to achieve your
organizational goals and
meet user needs.
● Informs how you do content,
who does it, for whom, when
you’ll do it, where you’ll do
it, and how you’ll measure it.
CONTENT STRATEGY 101
5. STEP 1: KNOW THAT IT’S
PROBABLY GONNA BE YOU
#15NTCSTRAT101
CONTENT STRATEGY 101
6. STEP 2: MAKE FRIENDS
#15NTCSTRAT101
CONTENT STRATEGY 101
7. STEP 3: HUG IT OUT
#15NTCSTRAT101
CONTENT STRATEGY 101
8. STEP 4: LOOK AT ALL THE THINGS
#15NTCSTRAT101
CONTENT STRATEGY 101
9. STEP 5: TIME TO MAKE A STATEMENT
#15NTCSTRAT101
CONTENT STRATEGY 101
10. `
STEP 6: DO THE CONTENT
#15NTCSTRAT101
CONTENT STRATEGY 101