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CONNECTING
YOUR AUDIENCEWITH
10 TIPS FOR
KNOW YOUR AUDIENCE
Research your
audience in
advance and
figure out which
emotions will
trigger their
responses
BUILD
EMOTIONAL
THEMES
Be Sure That
The Points You
Include, Carry
Emotional
Power
BUILD
EMOTIONAL
THEMES
Be Sure That
The Points You
Include, Carry
Emotional
Power
Ex. “Conquer your
public speaking fear”
...
SELECT
EMOTIVE
WORDS
Make Your Words Work
Towards Achieving The
Maximum Emotional
Response
Ex: “Authentically
Produced” sounds more
trustworthy than “Factory-
made.”
STORIES
TELL
STORIES
TELL
We All Remember
Aesop’s Fables
About The Tortoise
And The Hair And
The Fox And The
Grapes, But Most Of
Us Can...
That’s Because We Remember
Things When We Can Connect To
Them EMOTIONALLY,
HUMOUR
USE
HUMOUR
USE
Humor In A
Presentation Evokes
Emotions Such As
Joy And Surprise, And
Often Triggers
Secondary Emotions
Such As...
FIGURES
USE
OF SPEECH
FIGURES
USE
OF SPEECH
THEY WILL TALK
THE SIZE OF 10
IT AS BEING
FOOTBALL FIELDS
When A Politician Is
Describing A New
Deve...
They Know People
Can Then Form A
MENTAL PICTURE
& Be Surprised By
Vastness Of TheThe
PROJECT
SURPRISE IS A GREAT
EMOTION TO STIR
IT KEEPS PEOPLE INTERESTED
EMOTION
INJECT
INTO YOUR VOICE
EMOTION
INJECT
INTO YOUR VOICE
BODY LANGUAGE
MATCH YOUR
TO THE EMOTIONAL
MOOD
SADNESS
When You Hold
Your Body Still
& Lower Your Head,
You Indicate
THE EMPATHIC PEOPLE WILL
IMMEDIATELY BEGIN TO
FEEL S...
Pride
And
When You Stand
Straight And Tall.
You Indicate
Resolution
You Can Count On
An Emotional Response
Of Inspiration ...
HONEST
BE
Share Your
Presentation In A
Way That
Your Audience Will
Feel As
Passionately As
You Feel.
10 Tips for Connecting with Your Audience
10 Tips for Connecting with Your Audience
10 Tips for Connecting with Your Audience
10 Tips for Connecting with Your Audience
10 Tips for Connecting with Your Audience
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10 Tips for Connecting with Your Audience

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Learn these 10 practical tips to touch the heart of your audience.

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10 Tips for Connecting with Your Audience

  1. 1. CONNECTING YOUR AUDIENCEWITH 10 TIPS FOR
  2. 2. KNOW YOUR AUDIENCE Research your audience in advance and figure out which emotions will trigger their responses
  3. 3. BUILD EMOTIONAL THEMES Be Sure That The Points You Include, Carry Emotional Power
  4. 4. BUILD EMOTIONAL THEMES Be Sure That The Points You Include, Carry Emotional Power Ex. “Conquer your public speaking fear” probably evokes stronger emotions than “Learn to speak with more precision.”
  5. 5. SELECT EMOTIVE WORDS Make Your Words Work Towards Achieving The Maximum Emotional Response
  6. 6. Ex: “Authentically Produced” sounds more trustworthy than “Factory- made.”
  7. 7. STORIES TELL
  8. 8. STORIES TELL We All Remember Aesop’s Fables About The Tortoise And The Hair And The Fox And The Grapes, But Most Of Us Can’t Recite A Line From Our Grade 12 World History Text
  9. 9. That’s Because We Remember Things When We Can Connect To Them EMOTIONALLY,
  10. 10. HUMOUR USE
  11. 11. HUMOUR USE Humor In A Presentation Evokes Emotions Such As Joy And Surprise, And Often Triggers Secondary Emotions Such As Calmness And Friendship
  12. 12. FIGURES USE OF SPEECH
  13. 13. FIGURES USE OF SPEECH THEY WILL TALK THE SIZE OF 10 IT AS BEING FOOTBALL FIELDS When A Politician Is Describing A New Development, They Want People to Be Excited About it. Instead of Describing it in Acres or Hectares
  14. 14. They Know People Can Then Form A MENTAL PICTURE & Be Surprised By Vastness Of TheThe PROJECT
  15. 15. SURPRISE IS A GREAT EMOTION TO STIR IT KEEPS PEOPLE INTERESTED
  16. 16. EMOTION INJECT INTO YOUR VOICE
  17. 17. EMOTION INJECT INTO YOUR VOICE
  18. 18. BODY LANGUAGE MATCH YOUR TO THE EMOTIONAL MOOD
  19. 19. SADNESS When You Hold Your Body Still & Lower Your Head, You Indicate THE EMPATHIC PEOPLE WILL IMMEDIATELY BEGIN TO FEEL SAD WITH YOU
  20. 20. Pride And When You Stand Straight And Tall. You Indicate Resolution You Can Count On An Emotional Response Of Inspiration & Shared Pride
  21. 21. HONEST BE Share Your Presentation In A Way That Your Audience Will Feel As Passionately As You Feel.
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Learn these 10 practical tips to touch the heart of your audience.

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