Presentation on the Benefits of Social Media
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The document discusses the emergence and growth of social media over the past 15 years. It outlines the current social media landscape and how companies in the IT industry are using social media for marketing and engagement. The benefits of social media for both external and internal communications are presented. Statistics are provided showing the widespread adoption of social media among marketers and internet users. The presentation concludes by emphasizing the importance of social media for technology firms and the benefits of partnership.
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Presentation on the Benefits of Social Media
- 1. Social Media: Online Marketing Solutions NORTHWESTERN TECHNOLOGIES
- 2. AGENDA What is Social Media? Emergence of Social Media Current Social Media Landscape in IT Opportunities & Benefits Conclusion
- 3. WHAT IS SOCIAL MEDIA? A communications channel and an opportunity to build relationships!
- 4. EMERGENCE OF SOCIAL MEDIA First Email Sent….1971 Bulletin Board System (BBS)….1978 SixDegrees, Friendster, Myspace, Facebook...
- 5. HISTORY OF SOCIAL NETWORKS
- 6. SOCIAL MEDIA USAGE Average Minutes Per Visitor to Social Media Sites (Jan. 2012) 405 89 89 21 17 8 3
- 7. SOCIAL MEDIA LANDSCAPE Oracle Open World MobileDemand Laptop Dell Idea Storm
- 8. BENEFITS External Benefits: Increased awareness Increases traffic Ability to monitor conversations Internal Benefits: improved employee engagement improved internal collaboration creating a two-way dialogue with senior executives
- 9. IS SOCIAL MEDIA HERE TO STAY? July 2011 88% marketers using social media 67% global web-users visit social network sites 10% time spent on the internet on social sites 77% active users who regularly read blogs
- 10. CONCLUSION Tech industry and Social Media 15 years of industry experience BluNet is top-talent Partnership = success! Today’s technology
- 11. THANK YOU BluNet Design & Technology
- 12. SOURCES CITED "12 Major Business Benefits Of The Social Media Revolution." Social Media Marketing and Blogging. Web. 13 May 2012. <http://www.jeffbullas.com/2011/02/14/12-major-benefits-of-the-social- media- revolution/>. "CHART OF THE DAY: Facebook DOMINATES Google , Tumblr, And Pinterest." Business Insider. Web. 13 May 2012. <http://www.businessinsider.com/chart-of-the-day-facebook-dominates-google- tumblr-and- pinterest-2012-2?nr_email_referer=1>. "How Social Media Helps Technology Firms Attract New Business." Social Media News, Strategy, Tools, and Techniques. Web. 13 May 2012. <http://socialmediatoday.com/daulton- west/315095/how-social- media-helps-technology-firms-attract-new-business>. "InstantShift - Daily Resource for Web Designers and Developers." InstantShift - Daily Resource for Web Designers and Developers. Web. 13 May 2012. <http://www.instantshift.com/2011/10/20/the- history-of-social-media/>. "ReadWriteWeb." ReadWriteWeb. Web. 13 May 2012. <http://www.readwriteweb.com/archives/social_media_for_business_who_is_doing_it.php>.
- 13. SOURCES CITED (CONTINUTED) "ReadWriteEnterprise." ReadWriteWeb. Web. 13 May 2012. <http://www.readwriteweb.com/enterprise/2012/03/dell-launches-v2-of-ideastorm.php>. "Social Media and the Corporate Communicator." Social Media and the Corporate Communicator. Web. 13 May 2012. <http://www.melcrum.com/about/press/smr.shtml>. "Time Spent on Facebook up 700 Percent, but MySpace.com Still Tops for Video, According to Nielsen." Nielsen. Web. 13 May 2012. <http://www.nielsen.com/us/en/insights/press- room/2009/time_on_facebook.html>. "The 10 Key Turning Points in the History of Social Media." CBSNews. CBS Interactive, 21 Sept. 2011. Web. 13 May 2012. <http://www.cbsnews.com/8301-505123_162-42750171/the-10-key-turning-points-in-the-history- of- social-media/>. "The History of Social Networking." The History of Social Networking. Web. 13 May 2012. <http://www.onlineschools.org/blog/history-of-social-networking/>. "What Is Social Media?" About.com Web Trends. Web. 13 May 2012. <http://webtrends.about.com/od/web20/a/social-media.htm>. "Why Is Social Media Essential For Technology Companies | Davidanthonyvc.com." WHY IS SOCIAL MEDIA ESSENTIAL FOR TECHNOLOGY COMPANIES | Davidanthonyvc.com. Web. 13 May 2012. <http://davidanthonyvc.com/?p=246>.
Editor's Notes
- Hi Everyone, my name is Steve Theodorovich and I am an Account Manager for BluNet Web Design. I am hear to present to you a presentation on Social Media: Online Marketing Solutions. Today we will be discussing how BluNet can help Northwestern Technologies efficiently promote it’s brand using the most exciting communications platform in the world today; Social Media.
- On the agenda for today will include the following topics:What is Social Media?The emergence of Social MediaCurrent Social Media Landscape within the technology industryOpportunities & Benefits of using Social MediaConclusion. Is Social Media hear to stay?
- What is Social Media?The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication. Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Social Media, on the other hand, is a two-way street that gives you the ability to communicate as well and in many cases, your input is immediate!Over the past few years social media sites such as Twitter, LinkedIn, and YouTube and others have revolutionized the way businesses go about networking.
- The invention of the internet has monumentally revolutionized how people interact with each other. From the first email that was sent back in 1971 to the many different social networking sites available today, the integration of technology with communication has become a prominent focus of the new digital age and it continues to evolve. One of the first forms of Social Media that effected the Technology sector was called the Bulletin Board Systems (BBS) and was introduced in 1978. These were online meeting places that allowed users to communicate with a central system where they could download files or games and post messages to other users. This format continued to gain popularity throughout the ‘80s and well into the ‘90s. The first social networking website was SixDegrees which let people make profiles and connect with friends in 1997. From there social networking has evolved even further BS continues to impact the Technology sector with sites like Friendster, Myspace and Facebook.
- Here is a bar chart showing the breakdown of user comparisons of Social Networks over the years. As you can see, the shear number of Social Network users alone validates the importance that Northwestern Technology should utilize this marketing sector. BluNet is the company that can help make this a seamless process for you.
- Social media as we know it -- Facebook, Twitter, Linkedin, etc. -- is only 16 years old, and yet it feels as if they are permanent fixtures in our lives that have been with us forever. Social media is a form of mass media, and it can be used for interactive, informational, educational or promotional purposes. It can take many forms, including Internet forums, blogs, wikis, podcasts, photograph or picture sharing, video rating and social bookmarking. These formats are all used today to promote brand for companies within the Northwest Technologies market sector.
- Today, Social Media continues to shape the landscape of the technology industry. Here are some examples of what other technology companies are doing with social media.OraclePrior to running Oracle Open World, Oracle changed its home page for two weeks. The page asked for consumer feedback; community involvement was important enough to interrupt the normal flow.MobileDemandA recent Wall Street Journal article described how Matt Miller, the founder of rugged tablet computer maker MobileDemand, demonstrated the resilience of his company’s handheld computers. Instead of writing about how his design enabled his product to survive crash landings, he created videos for YouTube. In one clip, his computer withstood sub-zero temperatures, while in another the device was “accidentally” dropped off the side of a mountain, and kept on working.Dell IdeaStormThis website launched by Dell on February 16, 2007 was created with the intent to allow Dell "to gauge which ideas are most important and most relevant to" the public. After registering, users are able to add articles, promote them, demote them and comment on them. The result is that it has had close to 500 different ideas implemented by Dell on various projects and products. Some of the ideas resulted in Dell's first backlit keyboard, wider sales for Dells in electronics stores, and rack-mounted blade workstations.
- In brief, social media is really about two things; raising awareness of your company and tapping into relevant online conversations that affect your company and its technology.From an external viewpoint, some of the major benefits of using Social Media for marketing include increased awareness to the organization, increased traffic to the website, and the ability to monitor conversations about the organization. Some of the key benefits from a company’s internal perspective include improved employee engagement, improved internal collaboration, and creating a two-way dialogue with senior executives.While this is just a short list of the many benefits of utilizing Social Media for overall brand marketing, all of these benefits work towards the same goal which is to lead to an increase of business. BluNet Design is an expert within Social Media marketing with the knowledge to design, test, and implement a working marketing plan for Northwest Technology in order to guarantee brand success in today’s tech market.
- According to a 2009 report by Nielson “In the U.S. alone, total minutes spent on social networking sites has increased 83 percent year-over-year.”This leads us to the ‘million dollar’ question, “Is Social Media really here to stay?” . Here are some additional statistics that will help prove that it’s not only here to stay but that it is a resource that must be considered and adapted into the Northwest Technologies business plan.88% of marketers are using social media67% of global web-users visit social network sites10% of all time spent on the internet is on social media sites77% of all active internet users regularly read blogs
- Today, when such a large percent of the technology audience is using social media to research just about everything, drawing online attention to your Northwest Technology and learning about your audience’s needs through these networks, is clearly one of the keys success.Will you be ON or OFF the radar when that next potential customer comes looking for technology services via social media?With over 15 years of building successful business relationships, BluNet Design is a leader in the field of Web Design & Technology. We strive on hiring only top-talent to ensure that our team of experts stays on top of today’s cutting edge technologies. BluNet is committed to partnering with you to ensure that Northwest Technologies stands above it’s competition by ensuring great success within the area of Social Media marketing.TheBluNet team is looking forward to getting started on this campaign towards a success with Northwest Technologies. Let’s get started!
- Thank you for your time. I would now like to open the floor to answer any questions that you may have regarding this presentation.IMKT120_Unit 1 Individual Assignment_TheodorovichSteve
- Works Cited"12 Major Business Benefits Of The Social Media Revolution." Social Media Marketing and Blogging. Web. 13 May 2012. <http://www.jeffbullas.com/2011/02/14/12-major-benefits-of-the-social-media-revolution/>."CHART OF THE DAY: Facebook DOMINATES Google , Tumblr, And Pinterest." Business Insider. Web. 13 May 2012. <http://www.businessinsider.com/chart-of-the-day-facebook-dominates-google-tumblr-and-pinterest-2012-2?nr_email_referer=1>."How Social Media Helps Technology Firms Attract New Business." Social Media News, Strategy, Tools, and Techniques. Web. 13 May 2012. <http://socialmediatoday.com/daulton-west/315095/how-social-media-helps-technology-firms-attract-new-business>."InstantShift - Daily Resource for Web Designers and Developers." InstantShift - Daily Resource for Web Designers and Developers. Web. 13 May 2012. <http://www.instantshift.com/2011/10/20/the-history-of-social-media/>."ReadWriteWeb." ReadWriteWeb. Web. 13 May 2012. <http://www.readwriteweb.com/archives/social_media_for_business_who_is_doing_it.php>.
- "ReadWriteEnterprise." ReadWriteWeb. Web. 13 May 2012. <http://www.readwriteweb.com/enterprise/2012/03/dell-launches-v2-of-ideastorm.php>."Social Media and the Corporate Communicator." Social Media and the Corporate Communicator. Web. 13 May 2012. <http://www.melcrum.com/about/press/smr.shtml>."Time Spent on Facebook up 700 Percent, but MySpace.com Still Tops for Video, According to Nielsen." Nielsen. Web. 13 May 2012. <http://www.nielsen.com/us/en/insights/press-room/2009/time_on_facebook.html>."The 10 Key Turning Points in the History of Social Media." CBSNews. CBS Interactive, 21 Sept. 2011. Web. 13 May 2012. <http://www.cbsnews.com/8301-505123_162-42750171/the-10-key-turning-points-in-the-history-of-social-media/>."The History of Social Networking." The History of Social Networking. Web. 13 May 2012. <http://www.onlineschools.org/blog/history-of-social-networking/>."What Is Social Media?" About.com Web Trends. Web. 13 May 2012. <http://webtrends.about.com/od/web20/a/social-media.htm>."Why Is Social Media Essential For Technology Companies | Davidanthonyvc.com." WHY IS SOCIAL MEDIA ESSENTIAL FOR TECHNOLOGY COMPANIES | Davidanthonyvc.com. Web. 13 May 2012. <http://davidanthonyvc.com/?p=246>.