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RESUME OF A
 SUPERMAN
for the past 33 years, i have looked in the mirror every
  morning and asked myself:

IF TODAY WERE THE LAST DAY
OF MY LIFE,
WOULD I WANT TO DO WHAT I
AM ABOUT TO DO TODAY?
and whenever the answer has been “no” for too many
days in a row, i know i need to change something.
(Steve Jobs)
point of no return
TIME FOR A
CHANGE.
I NEED PASSION.
"HOW WAS YOUR DAY?"
is a question that matters a lot
more than it seems.
Me? Used to coach job hunters and now in the same situation.

MATE, YOU HAVE TO GLOW
Me? Used to coach job hunters and now in the same situation.

MATE, YOU HAVE TO GLOW




       TA ND O UT
 A ND S
Why should you depend on
FACELESS E-MAILS AND
CRAPPY OLD PDFs?
When you can do
something
different.


      TA ND O UT
A ND S
so this is my
VIRAL RESUME
Why Slideshare?

Slideshare is one of the
biggest most vibrant business
communities online today
Works on every computer or mobile device
Embeds nicely in Facebook, LinkedIn & Blogs
Why Slideshare?

 Slideshare is one of the
 biggest most vibrant business
                 HARE
 communities online today
              OS
       RE ASYT
SU  PE
 Works on every computer or mobile device
 Embeds nicely in Facebook, LinkedIn & Blogs
Why Slideshare?

It’s a crazy idea, but putting
yourself out there and
making it easy for people to
spread your story is the name of
the game now.
PEOPLE WANT TO MAKE
career decisions based on an
unclear picture of who they are.
I WANT TO
SHINE
AND FORGET
CLARK KENT
Your job is not being an


EMPLOYEE
Your job is to be F**king great

SALESPERSON
If you're remarkable, then it's likely that some people won't like you.
   That's part of the definition of remarkable. Nobody gets unanimous praise
   -- ever.

The best the timid can hope for is to be unnoticed. Criticism comes to those
who stand out. playing it safe. Following the rules. They seem like the best
ways to avoid failure.

Alas, that pattern is awfully dangerous.


The current marketing "rules" will
ultimately lead to failure. In a crowded
marketplace, fitting in is failing. In a
busy marketplace, not standing out is
the same as being invisible.
Seth Godin
If you're remarkable, then it's likely that some people won't like you.
   That's part of the definition of remarkable. Nobody gets unanimous praise
   -- ever.




          OU T!
The best the timid can hope for is to be unnoticed. Criticism comes to those
who stand out. playing it safe. Following the rules. They seem like the best




    TA ND
ways to avoid failure.




SO S
Alas, that pattern is awfully dangerous.


The current marketing "rules" will
ultimately lead to failure. In a crowded
marketplace, fitting in is failing. In a
busy marketplace, not standing out is
the same as being invisible.
Seth Godin
There is no such thing as
WORK/LIFE -BALANCE,
Everything that is worth fighting for unbalances
your life. (Alain de Botton)
SUPERMAN
 SJÖMAN
Run from what’s comfortable.

Forget safety.
Live where you fear to live.
Destroy your reputation.
Be notorious.

(Rumi)
MY PARENTS WOULD SAY
Jarkko is a boy with visions, hard-working,
intelligent and ambitious go-getter.
ld say t hat?
                parent wou
Yea h, e very


MY PARENTS WOULD SAY
Jarkko is a boy with visions, hard-working,
intelligent and ambitious go-getter.
The Hard Facts
Full Name:            Age:   Location:

Jarkko Sjöman         34     Salo, Finland


Languages:                   Degree:

  English, Finnish,          B.Sc. Econ.
 Swedish, German
former bank manager
wannabe hipster in a suit
mad sales skills
visual and viral person
out of the box
former bank manager
wannabe hipster in a suit
mad sales skills thou t th ec ape
         nt w   i
       Ke viral person
Clark and
visual
out of the box
The Skills

Personal Branding:      Marketing:     Personal Style:

    Superman         Social & Viral       Unusual

 Brand Development:                   Coaching:

 Outstanding, ordered            Companies &
                                 Entrepreneurs
Knows something about branding,
marketing and entrepreneurship
AND NOTHING ABOUT ANYTHING.
Average guy with
AVERAGE ACADEMIC CAREER.
My hustle is more
IMPORTANT THAN MY MBA
PERSONALITY²
+Professional
 excellence =
PERSONALITY²
+Professional
 excellence =
I’m interested in all kind of
opportunities.
CONTACT ME AND I WILL TELL YOU
MORE. UNLEASH THE SUPERMAN.
Clearly taking yourself to
 level of a Superman isn’t
appropriate in all cases but
  the core point remains.
So go on Clark, if you have the
same feeling. Dressing room is
just around the corner.
GET CAPE. WEAR CAPE. FLY.
REMEMBER:
 PASSION
THIS WAS FUN
Don’t steal the style, steal the thinking
behind the style.
Please share my slides.

about.me/j_sjoman
jarkko.sjoman@vakio.com
credits
 In this presentation I have used a number of photos where
      I have not been able to determine the actual owner.

Honor and respect to these unknown photographers for their
  awesome work. By using these images, I might very well
      have F*cked up and broken a few copyright laws.

But sincerely I do not want The FBI or Hells Angels to show up
    at my house. If I have messed up your life by using your
                   photo, let me know. Respect.

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Superman viral resume

  • 1. RESUME OF A SUPERMAN
  • 2. for the past 33 years, i have looked in the mirror every morning and asked myself: IF TODAY WERE THE LAST DAY OF MY LIFE, WOULD I WANT TO DO WHAT I AM ABOUT TO DO TODAY? and whenever the answer has been “no” for too many days in a row, i know i need to change something. (Steve Jobs)
  • 3. point of no return TIME FOR A CHANGE. I NEED PASSION.
  • 4. "HOW WAS YOUR DAY?" is a question that matters a lot more than it seems.
  • 5. Me? Used to coach job hunters and now in the same situation. MATE, YOU HAVE TO GLOW
  • 6. Me? Used to coach job hunters and now in the same situation. MATE, YOU HAVE TO GLOW TA ND O UT A ND S
  • 7. Why should you depend on FACELESS E-MAILS AND CRAPPY OLD PDFs?
  • 8. When you can do something different. TA ND O UT A ND S
  • 9. so this is my VIRAL RESUME
  • 10. Why Slideshare? Slideshare is one of the biggest most vibrant business communities online today Works on every computer or mobile device Embeds nicely in Facebook, LinkedIn & Blogs
  • 11. Why Slideshare? Slideshare is one of the biggest most vibrant business HARE communities online today OS RE ASYT SU PE Works on every computer or mobile device Embeds nicely in Facebook, LinkedIn & Blogs
  • 12. Why Slideshare? It’s a crazy idea, but putting yourself out there and making it easy for people to spread your story is the name of the game now.
  • 13. PEOPLE WANT TO MAKE career decisions based on an unclear picture of who they are.
  • 16. Your job is not being an EMPLOYEE
  • 17. Your job is to be F**king great SALESPERSON
  • 18. If you're remarkable, then it's likely that some people won't like you. That's part of the definition of remarkable. Nobody gets unanimous praise -- ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out. playing it safe. Following the rules. They seem like the best ways to avoid failure. Alas, that pattern is awfully dangerous. The current marketing "rules" will ultimately lead to failure. In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible. Seth Godin
  • 19. If you're remarkable, then it's likely that some people won't like you. That's part of the definition of remarkable. Nobody gets unanimous praise -- ever. OU T! The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out. playing it safe. Following the rules. They seem like the best TA ND ways to avoid failure. SO S Alas, that pattern is awfully dangerous. The current marketing "rules" will ultimately lead to failure. In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible. Seth Godin
  • 20. There is no such thing as WORK/LIFE -BALANCE, Everything that is worth fighting for unbalances your life. (Alain de Botton)
  • 22. Run from what’s comfortable. Forget safety. Live where you fear to live. Destroy your reputation. Be notorious. (Rumi)
  • 23. MY PARENTS WOULD SAY Jarkko is a boy with visions, hard-working, intelligent and ambitious go-getter.
  • 24. ld say t hat? parent wou Yea h, e very MY PARENTS WOULD SAY Jarkko is a boy with visions, hard-working, intelligent and ambitious go-getter.
  • 25. The Hard Facts Full Name: Age: Location: Jarkko Sjöman 34 Salo, Finland Languages: Degree: English, Finnish, B.Sc. Econ. Swedish, German
  • 26. former bank manager wannabe hipster in a suit mad sales skills visual and viral person out of the box
  • 27. former bank manager wannabe hipster in a suit mad sales skills thou t th ec ape nt w i Ke viral person Clark and visual out of the box
  • 28. The Skills Personal Branding: Marketing: Personal Style: Superman Social & Viral Unusual Brand Development: Coaching: Outstanding, ordered Companies & Entrepreneurs
  • 29. Knows something about branding, marketing and entrepreneurship AND NOTHING ABOUT ANYTHING.
  • 30. Average guy with AVERAGE ACADEMIC CAREER.
  • 31. My hustle is more IMPORTANT THAN MY MBA
  • 34. I’m interested in all kind of opportunities. CONTACT ME AND I WILL TELL YOU MORE. UNLEASH THE SUPERMAN.
  • 35. Clearly taking yourself to level of a Superman isn’t appropriate in all cases but the core point remains.
  • 36. So go on Clark, if you have the same feeling. Dressing room is just around the corner. GET CAPE. WEAR CAPE. FLY.
  • 38. THIS WAS FUN Don’t steal the style, steal the thinking behind the style. Please share my slides. about.me/j_sjoman jarkko.sjoman@vakio.com
  • 39. credits In this presentation I have used a number of photos where I have not been able to determine the actual owner. Honor and respect to these unknown photographers for their awesome work. By using these images, I might very well have F*cked up and broken a few copyright laws. But sincerely I do not want The FBI or Hells Angels to show up at my house. If I have messed up your life by using your photo, let me know. Respect.