Recruiting in social media - Case study Superman Viral Resume, branding and online presence of a company. (Puheenvuoro Rauman kauppakamarin & Mainostoimisto Jabadabaduun aamiaistilaisuudessa 5.3.2013 Rauma)

1. RECRUITING
IN SOCIAL MEDIA
an
erm
up ew
e #S vi
th of
po int

3. "HOW WAS YOUR DAY?"
is a question that matters a lot
more than it seems.

4. Me? Used to coach job hunters and now in the same situation.
MATE, YOU HAVE TO GLOW

5. Me? Used to coach job hunters and now in the same situation.
MATE, YOU HAVE TO GLOW
TA ND O UT
A ND S

6. Why should you depend on
FACELESS E-MAILS AND
CRAPPY OLD PDFs?

7. When you can do
something different.
TA ND O UT
A ND S

8. If you're remarkable, then it's likely that some people won't like you.
That's part of the definition of remarkable. Nobody gets unanimous praise
-- ever.
The best the timid can hope for is to be unnoticed. Criticism comes to those
who stand out. playing it safe. Following the rules. They seem like the best
ways to avoid failure.
Alas, that pattern is awfully dangerous.
The current marketing "rules" will
ultimately lead to failure. In a crowded
marketplace, fitting in is failing. In a
busy marketplace, not standing out is
the same as being invisible.
Seth Godin

9. If you're remarkable, then it's likely that some people won't like you.
That's part of the definition of remarkable. Nobody gets unanimous praise
-- ever.
OU T!
The best the timid can hope for is to be unnoticed. Criticism comes to those
who stand out. playing it safe. Following the rules. They seem like the best
TA ND
ways to avoid failure.
SO S
Alas, that pattern is awfully dangerous.
The current marketing "rules" will
ultimately lead to failure. In a crowded
marketplace, fitting in is failing. In a
busy marketplace, not standing out is
the same as being invisible.
Seth Godin

10. what is your
ONLINE
PRESENCE?

11. 5 reasons why
YOUR ONLINE PRESENCE
WILL REPLACE YOUR
RESUME IN 10 YEARS.
source: http://www.forbes.com/sites/danschawbel/2011/02/21/5-reasons-why-
your-online-presence-will-replace-your-resume-in-10-years/

12. 1.
Social networking use is
skyrocketing while email is
plummeting.
Employers are reviewing your profiles to see what
kind of person you are outside of work, who you’re
connected to, and how you present yourself.

13. 2.
You can’t find jobs
traditionally anymore.
If you don’t have an online presence, you won’t
appear to be relevant and you will be passed over
for more savvy applicants that have visibility.

14. 3.
People are managing their
careers as entrepreneurs.
In the career field, the term “Careerpreneur”
describes a professional who manages their career
like an entrepreneur, always searching for the next
big opportunity.

15. 4.
The traditional resume is
now virtual and easy to
build.
Employers use LinkedIn as a search tool to find top
talent, and job seekers use LinkedIn to leverage
their network in support of their search.

16. 5.
Job seeker passion has
become the deciding factor in
employment.
Your online presence communicates, or should
communicate, what you’re truly and genuinely
passionate about. 83% of job seekers would rather
have a job they love than a job that pays well.

17. so this is my
VIRAL RESUME

18. SUPERMAN
SJÖMAN

19. Why Slideshare?
Slideshare is one of the
biggest most vibrant business
communities online today
Works on every computer or mobile device
Embeds nicely in Facebook, LinkedIn & Blogs

20. Why Slideshare?
Slideshare is one of the
biggest most vibrant business
HARE
communities online today
OS
RE ASYT
SU PE
Works on every computer or mobile device
Embeds nicely in Facebook, LinkedIn & Blogs

21. Why Slideshare?
It’s a crazy idea, but putting
yourself out there and
making it easy for people to
spread your story is the name of
the game now.

22. Your job is not being an
EMPLOYEE

23. Your job is to be F**king great
SALESPERSON

24. for the past 33 years, i have looked in the mirror every
morning and asked myself:
IF TODAY WERE THE LAST DAY
OF MY LIFE,
WOULD I WANT TO DO WHAT I
AM ABOUT TO DO TODAY?
and whenever the answer has been “no” for too many
days in a row, i know i need to change something.
(Steve Jobs)

25. Run from what’s comfortable.
Forget safety.
Live where you fear to live.
Destroy your reputation.
Be notorious.
(Rumi)

26. The Hard Facts
Full Name: Age: Location:
Jarkko Sjöman 34 Salo, Finland
Languages: Degree:
English, Finnish, B.Sc. Econ.
Swedish, German

27. former bank manager
wannabe hipster in a suit
mad sales skills
visual and viral person
out of the box

28. The Skills
Personal Branding: Marketing: Personal Style:
Superman Social & Viral Unusual
Brand Development: Coaching:
Outstanding, ordered Companies &
Entrepreneurs

29. Knows something about branding,
marketing and entrepreneurship
AND NOTHING ABOUT ANYTHING.

30. Average guy with
AVERAGE ACADEMIC CAREER.

31. My hustle is more
IMPORTANT THAN MY MBA

32. PERSONALITY²
+Professional
excellence =

33. PERSONALITY²
+Professional
excellence =

34. I’m interested in all kind of
opportunities.
CONTACT ME AND I WILL TELL YOU
MORE. UNLEASH THE SUPERMAN.

35. Clearly taking yourself to
level of a Superman isn’t
appropriate in all cases but
the core point remains.

36. So go on Clark, if you have the
same feeling. Dressing room is
just around the corner.
GET CAPE. WEAR CAPE. FLY.

37. CASE STUDY:
SUPERMAN

38. as
w my
so this is
VIRAL RESUME

49. REMEMBER:
PASSION

50. THIS WAS FUN
GET CAPE. WEAR CAPE. FLY.
slideshare.net/sjoman
about.me/j_sjoman
jarkko.sjoman@vakio.com

51. credits
In this presentation I have used a number of photos where
I have not been able to determine the actual owner.
Honor and respect to these unknown photographers for their
awesome work. By using these images, I might very well
have F*cked up and broken a few copyright laws.
But sincerely I do not want The FBI or Hells Angels to show up
at my house. If I have messed up your life by using your
photo, let me know. Respect.