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RECRUITING
IN SOCIAL MEDIA

                         an
                    erm
                 up ew
            e #S      vi
         th        of
            po int
Recruiting in Social Media - Case Superman
"HOW WAS YOUR DAY?"
is a question that matters a lot
more than it seems.
Me? Used to coach job hunters and now in the same situation.

MATE, YOU HAVE TO GLOW
Me? Used to coach job hunters and now in the same situation.

MATE, YOU HAVE TO GLOW




       TA ND O UT
 A ND S
Why should you depend on
FACELESS E-MAILS AND
CRAPPY OLD PDFs?
When you can do
something different.



      TA ND O UT
A ND S
If you're remarkable, then it's likely that some people won't like you.
   That's part of the definition of remarkable. Nobody gets unanimous praise
   -- ever.

The best the timid can hope for is to be unnoticed. Criticism comes to those
who stand out. playing it safe. Following the rules. They seem like the best
ways to avoid failure.

Alas, that pattern is awfully dangerous.


The current marketing "rules" will
ultimately lead to failure. In a crowded
marketplace, fitting in is failing. In a
busy marketplace, not standing out is
the same as being invisible.
Seth Godin
If you're remarkable, then it's likely that some people won't like you.
   That's part of the definition of remarkable. Nobody gets unanimous praise
   -- ever.




          OU T!
The best the timid can hope for is to be unnoticed. Criticism comes to those
who stand out. playing it safe. Following the rules. They seem like the best




    TA ND
ways to avoid failure.




SO S
Alas, that pattern is awfully dangerous.


The current marketing "rules" will
ultimately lead to failure. In a crowded
marketplace, fitting in is failing. In a
busy marketplace, not standing out is
the same as being invisible.
Seth Godin
what is your
ONLINE
PRESENCE?
5 reasons why
YOUR ONLINE PRESENCE
WILL REPLACE YOUR
RESUME IN 10 YEARS.
  source: http://www.forbes.com/sites/danschawbel/2011/02/21/5-reasons-why-
                      your-online-presence-will-replace-your-resume-in-10-years/
1.
Social networking use is
skyrocketing while email is
plummeting.
Employers are reviewing your profiles to see what
kind of person you are outside of work, who you’re
connected to, and how you present yourself.
2.
You can’t find jobs
traditionally anymore.
If you don’t have an online presence, you won’t
appear to be relevant and you will be passed over
for more savvy applicants that have visibility.
3.
People are managing their
careers as entrepreneurs.
In the career field, the term “Careerpreneur”
describes a professional who manages their career
like an entrepreneur, always searching for the next
big opportunity.
4.
The traditional resume is
now virtual and easy to
build.
Employers use LinkedIn as a search tool to find top
talent, and job seekers use LinkedIn to leverage
their network in support of their search.
5.
Job seeker passion has
become the deciding factor in
employment.
Your online presence communicates, or should
communicate, what you’re truly and genuinely
passionate about. 83% of job seekers would rather
have a job they love than a job that pays well.
so this is my
VIRAL RESUME
SUPERMAN
 SJÖMAN
Why Slideshare?

Slideshare is one of the
biggest most vibrant business
communities online today
Works on every computer or mobile device
Embeds nicely in Facebook, LinkedIn & Blogs
Why Slideshare?

 Slideshare is one of the
 biggest most vibrant business
                 HARE
 communities online today
              OS
       RE ASYT
SU  PE
 Works on every computer or mobile device
 Embeds nicely in Facebook, LinkedIn & Blogs
Why Slideshare?

It’s a crazy idea, but putting
yourself out there and
making it easy for people to
spread your story is the name of
the game now.
Your job is not being an


EMPLOYEE
Your job is to be F**king great

SALESPERSON
for the past 33 years, i have looked in the mirror every
  morning and asked myself:

IF TODAY WERE THE LAST DAY
OF MY LIFE,
WOULD I WANT TO DO WHAT I
AM ABOUT TO DO TODAY?
and whenever the answer has been “no” for too many
days in a row, i know i need to change something.
(Steve Jobs)
Run from what’s comfortable.

Forget safety.
Live where you fear to live.
Destroy your reputation.
Be notorious.

(Rumi)
The Hard Facts
Full Name:            Age:   Location:

Jarkko Sjöman         34     Salo, Finland


Languages:                   Degree:

  English, Finnish,          B.Sc. Econ.
 Swedish, German
former bank manager
wannabe hipster in a suit
mad sales skills
visual and viral person
out of the box
The Skills

Personal Branding:      Marketing:     Personal Style:

    Superman         Social & Viral       Unusual

 Brand Development:                   Coaching:

 Outstanding, ordered            Companies &
                                 Entrepreneurs
Knows something about branding,
marketing and entrepreneurship
AND NOTHING ABOUT ANYTHING.
Average guy with
AVERAGE ACADEMIC CAREER.
My hustle is more
IMPORTANT THAN MY MBA
PERSONALITY²
+Professional
 excellence =
PERSONALITY²
+Professional
 excellence =
I’m interested in all kind of
opportunities.
CONTACT ME AND I WILL TELL YOU
MORE. UNLEASH THE SUPERMAN.
Clearly taking yourself to
 level of a Superman isn’t
appropriate in all cases but
  the core point remains.
So go on Clark, if you have the
same feeling. Dressing room is
just around the corner.
GET CAPE. WEAR CAPE. FLY.
CASE STUDY:
 SUPERMAN
as
        w my
so this is
VIRAL RESUME
Recruiting in Social Media - Case Superman
Recruiting in Social Media - Case Superman
Recruiting in Social Media - Case Superman
Recruiting in Social Media - Case Superman
Recruiting in Social Media - Case Superman
Recruiting in Social Media - Case Superman
Recruiting in Social Media - Case Superman
Recruiting in Social Media - Case Superman
Recruiting in Social Media - Case Superman
Recruiting in Social Media - Case Superman
REMEMBER:
 PASSION
THIS WAS FUN
GET CAPE. WEAR CAPE. FLY.

slideshare.net/sjoman
about.me/j_sjoman
jarkko.sjoman@vakio.com
credits
 In this presentation I have used a number of photos where
      I have not been able to determine the actual owner.

Honor and respect to these unknown photographers for their
  awesome work. By using these images, I might very well
      have F*cked up and broken a few copyright laws.

But sincerely I do not want The FBI or Hells Angels to show up
    at my house. If I have messed up your life by using your
                   photo, let me know. Respect.

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Recruiting in Social Media - Case Superman

  • 1. RECRUITING IN SOCIAL MEDIA an erm up ew e #S vi th of po int
  • 3. "HOW WAS YOUR DAY?" is a question that matters a lot more than it seems.
  • 4. Me? Used to coach job hunters and now in the same situation. MATE, YOU HAVE TO GLOW
  • 5. Me? Used to coach job hunters and now in the same situation. MATE, YOU HAVE TO GLOW TA ND O UT A ND S
  • 6. Why should you depend on FACELESS E-MAILS AND CRAPPY OLD PDFs?
  • 7. When you can do something different. TA ND O UT A ND S
  • 8. If you're remarkable, then it's likely that some people won't like you. That's part of the definition of remarkable. Nobody gets unanimous praise -- ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out. playing it safe. Following the rules. They seem like the best ways to avoid failure. Alas, that pattern is awfully dangerous. The current marketing "rules" will ultimately lead to failure. In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible. Seth Godin
  • 9. If you're remarkable, then it's likely that some people won't like you. That's part of the definition of remarkable. Nobody gets unanimous praise -- ever. OU T! The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out. playing it safe. Following the rules. They seem like the best TA ND ways to avoid failure. SO S Alas, that pattern is awfully dangerous. The current marketing "rules" will ultimately lead to failure. In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible. Seth Godin
  • 11. 5 reasons why YOUR ONLINE PRESENCE WILL REPLACE YOUR RESUME IN 10 YEARS. source: http://www.forbes.com/sites/danschawbel/2011/02/21/5-reasons-why- your-online-presence-will-replace-your-resume-in-10-years/
  • 12. 1. Social networking use is skyrocketing while email is plummeting. Employers are reviewing your profiles to see what kind of person you are outside of work, who you’re connected to, and how you present yourself.
  • 13. 2. You can’t find jobs traditionally anymore. If you don’t have an online presence, you won’t appear to be relevant and you will be passed over for more savvy applicants that have visibility.
  • 14. 3. People are managing their careers as entrepreneurs. In the career field, the term “Careerpreneur” describes a professional who manages their career like an entrepreneur, always searching for the next big opportunity.
  • 15. 4. The traditional resume is now virtual and easy to build. Employers use LinkedIn as a search tool to find top talent, and job seekers use LinkedIn to leverage their network in support of their search.
  • 16. 5. Job seeker passion has become the deciding factor in employment. Your online presence communicates, or should communicate, what you’re truly and genuinely passionate about. 83% of job seekers would rather have a job they love than a job that pays well.
  • 17. so this is my VIRAL RESUME
  • 19. Why Slideshare? Slideshare is one of the biggest most vibrant business communities online today Works on every computer or mobile device Embeds nicely in Facebook, LinkedIn & Blogs
  • 20. Why Slideshare? Slideshare is one of the biggest most vibrant business HARE communities online today OS RE ASYT SU PE Works on every computer or mobile device Embeds nicely in Facebook, LinkedIn & Blogs
  • 21. Why Slideshare? It’s a crazy idea, but putting yourself out there and making it easy for people to spread your story is the name of the game now.
  • 22. Your job is not being an EMPLOYEE
  • 23. Your job is to be F**king great SALESPERSON
  • 24. for the past 33 years, i have looked in the mirror every morning and asked myself: IF TODAY WERE THE LAST DAY OF MY LIFE, WOULD I WANT TO DO WHAT I AM ABOUT TO DO TODAY? and whenever the answer has been “no” for too many days in a row, i know i need to change something. (Steve Jobs)
  • 25. Run from what’s comfortable. Forget safety. Live where you fear to live. Destroy your reputation. Be notorious. (Rumi)
  • 26. The Hard Facts Full Name: Age: Location: Jarkko Sjöman 34 Salo, Finland Languages: Degree: English, Finnish, B.Sc. Econ. Swedish, German
  • 27. former bank manager wannabe hipster in a suit mad sales skills visual and viral person out of the box
  • 28. The Skills Personal Branding: Marketing: Personal Style: Superman Social & Viral Unusual Brand Development: Coaching: Outstanding, ordered Companies & Entrepreneurs
  • 29. Knows something about branding, marketing and entrepreneurship AND NOTHING ABOUT ANYTHING.
  • 30. Average guy with AVERAGE ACADEMIC CAREER.
  • 31. My hustle is more IMPORTANT THAN MY MBA
  • 34. I’m interested in all kind of opportunities. CONTACT ME AND I WILL TELL YOU MORE. UNLEASH THE SUPERMAN.
  • 35. Clearly taking yourself to level of a Superman isn’t appropriate in all cases but the core point remains.
  • 36. So go on Clark, if you have the same feeling. Dressing room is just around the corner. GET CAPE. WEAR CAPE. FLY.
  • 38. as w my so this is VIRAL RESUME
  • 50. THIS WAS FUN GET CAPE. WEAR CAPE. FLY. slideshare.net/sjoman about.me/j_sjoman jarkko.sjoman@vakio.com
  • 51. credits In this presentation I have used a number of photos where I have not been able to determine the actual owner. Honor and respect to these unknown photographers for their awesome work. By using these images, I might very well have F*cked up and broken a few copyright laws. But sincerely I do not want The FBI or Hells Angels to show up at my house. If I have messed up your life by using your photo, let me know. Respect.