Henkilöbrändäys 11.3.2014 www.pregame.fi --- My dear international followers, I'm sorry for the finnish content. Personal Branding and Case Superman at Finnish Business Venue @PreGameFI

1. MITEN SINÄ EROTUT
MASSASTA?
#PreGameFI

2. #PreGameFI
#Henkilöbrändäys
@j_sjoman

3. !
Koska tarinat ovat väkeviä ja
jäävät mieleen,
minä kerron teille yhden.
#PreGameFI

4. RESUME OF A
SUPERMAN

5. http://www.lansivayla.fi/artikkeli/263175-taman-miehen-tyohakemusta-on-luettu-satatuhatta-kertaa

6. If you're remarkable, then it's likely that some people won't like you. That's
part of the definition of remarkable. Nobody gets unanimous praise -- ever.
!
The best the timid can hope for is to be unnoticed. Criticism comes to those
who stand out. playing it safe. Following the rules. They seem like the best
ways to avoid failure.
!
Alas, that pattern is awfully dangerous.
!
The current marketing "rules" will
ultimately lead to failure. In a crowded
marketplace, fitting in is failing. In a
busy marketplace, not standing out is
the same as being invisible.
!
Seth Godin

7. 1.
!
!
Miksi minä en olisi brändi?
#PreGameFI

8. 2.!
!
Jos et löydy googlella, sinua
ei ole olemassa.
#PreGameFI

9. 3.
!
Henkilöbrändäys on tämän
päivän quumin juttu.
Miellä itsesi brändiksi.
#PreGameFI

10. 4.!
!
Paperisen ansioluettelon
merkitys häviää.
#PreGameFI

11. 5.!
!
Monet työmahdollisuudet
solmitaan verkostoissa ohi
vanhojen kanavien.
#PreGameFI

12. 6.!
!
Henkilöbrändisi löydettävyys
tulee olemaan
avainasemassa työurasi
kannalta.
#PreGameFI

13. 7.!
!
Asiantuntemusta ei enää
myydä. Se löydetään.
#PreGameFI

14. 8.!
!
Headhunterit hyödyntävät jo
nyt sosiaalista mediaa.
#PreGameFI

15. 9.
!
Vain sinä rakennat oman
digitaalisen polkusi.
#PreGameFI

16. 10.!
!
Verkostot ovat
henkilöbrändisi arvokkain
osa.
Rakasta niitä ja näytä se.
#PreGameFI

17. 11.!
!
Verkostuidu ja kerro
mielenkiinnon kohteesi.
#PreGameFI

18. RESUME OF A
SUPERMAN

19. "HOW WAS YOUR DAY?"
is a question that matters a lot
more than it seems.

20. Why should you depend on
FACELESS E-MAILS AND
CRAPPY OLD PDFs?

21. When you can do
something different.
AND STAND OUT

22. so this is my
VIRAL RESUME

23. SUPERMAN
SJÖMAN

24. Why Slideshare?!
!
Slideshare is one of the
biggest most vibrant business
communities online today
Works on every computer or mobile device
Embeds nicely in Facebook, LinkedIn & Blogs

25. Why Slideshare?!
!
It’s a crazy idea, but putting
yourself out there and
making it easy for people to
spread your story is the name of
the game now.

26. Your job is not being an
EMPLOYEE

27. Your job is to be F**king great
SALESPERSON

28. for the past 33 years, i have looked in the mirror every
morning and asked myself:
IF TODAY WERE THE LAST DAY
OF MY LIFE,
WOULD I WANT TO DO WHAT I
AM ABOUT TO DO TODAY?
!
and whenever the answer has been “no” for too many
days in a row, i know i need to change something.
(Steve Jobs)

29. former bank manager
wannabe hipster in a suit
mad sales skills
visual and viral person
out of the box

30. Knows something about branding,
marketing and entrepreneurship
AND NOTHING ABOUT ANYTHING.

31. Average guy with
AVERAGE ACADEMIC CAREER.

32. My hustle is more
IMPORTANT THAN MY MBA

33. I’m interested in all kind of
opportunities.
CONTACT ME AND I WILL TELL YOU
MORE. UNLEASH THE SUPERMAN.

34. Clearly taking yourself to
level of a Superman isn’t
appropriate in all cases but
the core point remains.

35. CASE STUDY:
SUPERMAN

36. so this is my
VIRAL RESUME
was

42. 12.!
!
Tuota mielenkiintoista
digitaalista dialogia.
#PreGameFI

43. 13.!
!
Jos et vielä uskonut:
Hakukoneet rakastavat
sisältöä.
#PreGameFI

47. Top Influencers

49. !
!
!
So go on Clark, if you have the
same feeling. Dressing room is
just around the corner.
GET CAPE. WEAR CAPE. FLY.
!
!
!

50. 14.
!
Se mitä aiot tehdä,
tee se intohimolla.
#PreGameFI

51. 15.!
!
Kanavat sinulla on jo.
Kaikki on ilmaista.
Ja tekemistä vaille valmiina.
#PreGameFI

52. REMEMBER:
PASSION

53. !
!
THIS WAS FUN
PLEASE SHARE MY SLIDES.
!
AND FOLLOW ME:
slideshare.net/sjoman
facebook.com/sjoman
!
@j_sjoman