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BETTER BURGERS
- 1. BUILDING A BETTER BURGER Making our best- selling burger into a healthier menu choice
- 2. PROBLEM AND SOLUTION Problem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates 1/15/2015 STEVE BLACK 2
- 3. BUN NUTRITION Our Bun Calories: 260 Fat: 5 g Carbohydrates: 45 g Alternative Bun Calories: 140 Fat: 2 g Carbohydrates: 27 g 1/15/2015 STEVE BLACK 3
- 4. CHEESE NUTRITION Our Cheese Calories: 125 Fat: 9 g Carbohydrates: 1 g Alternative Cheese Calories: 70 Fat: 4 g Carbohydrates: 1 g 1/15/2015 STEVE BLACK 4
- 5. A BETTER BURGER Our Best Seller Total Calories: 585 Total Fat: 27 g Total Carbohydrates: 46 g New Better Burger Total Calories: 410 Total Fat: 19g Total Carbohydrates: 28 g 1/15/2015 STEVE BLACK 5 0 10 20 30 BEST SELLER BETTER BURGER 27 19 Fat (g)
Editor's Notes
- Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with them.
- Both Buns have sesame seeds. Alternative bun costs 10% less.
- Both process cheese products are orange. Alternative cheese has a longer shelf life. Alternative cheese was preferred in taste tests.
- Better Burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our better seller.