Link to Prezi: https://prezi.com/1ors5opqsis5/decisions/ No matter where we work, our value to the organization and our colleagues is often determined by the quality of our decisions. Yet the actual process of how to make a good decision is rarely – if ever – taught. What counts most when developing a communication strategy? Which path is the best to follow in the midst of a crisis? How can you help ensure a successful product launch? With an emphasis on identifying and assessing future trends with the potential to affect outcomes, this program will explore best practices in decision-making for marketing public relations professionals. Learning Objectives: 1. Increase awareness and understanding of factors affecting the decision-making process. 2. Identify and apply best practices in decision-making. 3. Improve ability to assess potential strategies and tactics and select those with a higher likelihood of success.