1. +
Building out a comprehensive and interactive
marketing strategy for SocialFlow
A Proposal by Emily Chen

2. + Are you looking for a marketing associate who’s as
passionate about optimizing networked sociality as
these guys are?

3. +
Roadmap
I. What I will deliver
II. How I am qualified to
deliver effectively

4. +
SocialFlow Marketing Goals
Demystify networked communication
Gather feedback about product
Crowdsource suggestions for different use
cases and implementation

5. + Whom are we
communicating to
?

6. +
Current
SocialFlow
clients

7. +
Leaders in
the digital
marketing/pu
blishing
space

8. +
Social Media
Strategists &
Community
Managers

9. +
and anyone else who
uses Twitter to share
information

10. +
Deliverables

11. +
Develop multimedia content that
addresses:
SocialFlow’s unique insights about the
direction of social media optimization
SocialFlow’s partnership developments
Stuff our partners work on

12. + Case studies and engaging visualizations
of networked communication in:
brands
sports Twitter TV
news

13. and use this
content to start
as many
+ conversations
as possible
(foster more user-
generated content
about SocialFlow)

14. In-depth Google
Analytics analysis (eager
to look at insights from
audience segmentation)
Quantitative FB + Twitter
Evaluate Insights
content
strategy and
generate Social media listening
frequent for sentiment analysis
reports using:

15. +
Look at
audience graphs
to find
opportunities to
expand brand
reach.

16. +
Work with Marketing Manager to
decide how/if customized
Facebook iFrame tabs fit into an
interactive marketing strategy.
- Plan and implement, if appropriate.

17. +
Why me?

18. + for storytelling
Love
and experience in
publishing has given
me strong intuition
about
- how to identify each
audience
- the best
copy, interactive
content, and
conversations for each
platform

19. +
Passionate about using
quality content to build
community
- Almost accepted admission to M.S. in Digital
Media at Columbia Journalism School
- Videoblogged events for Performa ’09 and
The L Magazine
- attendee of Transmedia NYC meetups

20. + I’m highly organized.
- Prepared entire video libraries at WomansDay.com and CountryLiving.com for migration
to Brightcove video player
- Independently produced CountryLiving.com’s 2010 online holiday gift guide
- Managed clothing samples for 5 simultaneous photo stories in Seventeen magazine
2009 Prom Issue

21. +
Proficient in Photoshop:

22. +
Love feedback:
This is the first Powerpoint I’ve made and
I look forward to making these vastly
better!

23. And lastly, I want to learn
about the development of
SocialFlow and help as many
+ people as possible to discover
its use.
Thank you in advance for considering
me for the position of Marketing
Associate.