Linen garments are most comfortable wear. market analysis for linen garments is attempted in this.

1. PRESENTED BY:
Deepak D.S
Siva Jagadish Kumar.M
Sarthak Sharma
Sudarshan S
Hari Prasad
Megha sheoran

2. Linen
Linen is obtained from flax, a bast fiber taken from the
stalk of the plant.
The luster is from the natural wax content.
Colour - creamy white to light tan
This fiber can be easily dyed and the color does not
fade when washed.
Linen does wrinkle easily but also presses easily.
Linen, like cotton, can also be boiled without
damaging the fiber.

3. Properties of Linen
Allergy-free
Absorbs humidity and allows the skin to breathe,
Antistatic, antibacterial and low elasticity
Linen can be washed many times without alteration.
It is able to absorb up to 20 times its weight in
moisture before it feels damp.

4. Linen Fiber availability
IRELAND
ITALY
BELGIUM
CHINA
France
Hollond

5. Linen Yarn cost vis-a-vis other fiber
Linen yarns are represented in linen count / Nm
Linen count NL = 2.8 Ne(Cotton count)
Nm= 1.693 Ne
0
100
200
300
400
500
600
700
24s Combed Cotton 24s Viscose 24s Linen
Cost Per Kg (Rs)
Cost Per Kg (Rs)

6. Linen blends
Linen is blended with most of the fibers such as:
Cotton
Silk
Viscose/Lyocel
Wool
Bamboo

7. Linen Uses In Apparels
Mens clothing:
shirts, trousers, suits, sweaters, shots
Women’s clothing:
tops, shirts, blouse, skirts, scarf

8. Linen Prices in different apparel
categories for men
Shirt: 45$-70$
Trouser: 55$-80$
Suit: 150$-225$
Sweater: 90$-110$
Shots : 30$-50$

9. Linen Prices in different apparel
categories for women
Shirts : 30$-60$
Top : 15$-30$
Skirt : 40$-55$
Blouse : 30$-40$
Scarf : 20$-25$

10. Customer Segment For 100% Linen
AGE : 25-50
INCOME: Rs 45,000 and above
STATUS: High End People
TYPE OF OCCUPATION: Top level executives
REGION OF COUNTRY: Hot, Humid climate
Price Range of Shirts: Rs 2500 and above

11. Customer Segment For Linen Blends
AGE : 25-50
INCOME: Rs 25,000 and above
STATUS: Middle Class People
TYPE OF OCCUPATION: Middle Mgmt people
REGION OF COUNTRY: Hot, Humid climate
Price Range of Shirts: Rs 800 and above

12. Linen Fabrics :
Linen is not directly Blended at Fiber stage.
It is blended during weaving so theoratically any
variety of blend is possible
100% linen fabrics cost more than Rs 800 per meter for
54” width Fabric
Blends are available from Rs 300 meter for 54” width
Fabric

13. Construction for 100% linen
QUALITY CONSTRUCTION
10X10 24X24
16X14 28X24
16X16 28X28
20X20 28X28
25X25 36X32
30X30 36X32
40X40 44X42
44X44 44X42
50X50 52X46
60X60 52X52

14. Construction for cotton/linen &
viscose/linen
QUALITY CONSTRUCTION
12X12 38X38
20X20 48X48
2/12X2/12 28X28
2/20X12 40X36
2/20X2/20 36X32
2/30X12 50X36
2/40X6 50X36
2/40X8 50X36
2/40X12 50X36

15. Major Linen fabric Manufacturers
in India
M/s Jaya Shree Textiles
M/s VSM Weaves
M/s Bala Vignan Textiles

16. Major suppliers of Linen Fabric- India
Shre Panchanan Appartment,2nd Floor,2 B,233, Canal
Street, Shribhimi
zED AAR EXPORTS, bhagalpur.
BASANT TEXTILE INDUSTRIES.
266, Agraharam Street, Near Annaimary School,
Erode, Tamil Nadu, India Zip: 638001

17. APPAREL BRANDS OFFERING LINEN
IN INDIA
Color Plus,
Zodiac
Louis Philippe
Allen Solly
Van Heusen
Benetton
Blackberry's
Levis
Manzoni

27. Major Suppliers from China
Harbin Sunshine Linen Textile (Group) Co., Ltd.
1-5/F, No.119 Changjiang Road, Nangang Concentration Area, Development Zone ,
Harbin, Heilongjiang, China Zip: 150090
Anhui Enjoytown Textiles Co., Ltd
Lianmeng Residential Committee, East Suburb Office, Shizishan District, Tongling,
Anhui, China Zip: 244000
Hangzhou Hangmin Meishida Printing & Dyeing Co., Ltd.
No.1, Renmin Road, Kanshan Town, Xiaoshan, Hangzhou, Zhejiang, China Zip:
311243
Shaoxing Seabird Textiles Co., Ltd.
Room 407,Building A1, 240 East Yan'an Road, Shaoxing, Zhejiang, China
Haian Lianfa Tangren Weaving Co., Ltd.
No. 31,Hai'an Minying Industry and Trade Zone, Hai'an County, Nantong, Jiangsu,
China

28. Strength of linen Market in INDIA
Linen came to India in 1949 by Birla fabrics.
linen is most suitable for hot countries, and very good
for summer season.
Production system is much flexible and can produce
any sort of products.
Can be easily imported by indian traders.

29. Weakness of linen Market in INDIA
Linen can not be cultivated in India.
Most People give less importence to comfort, and more
importence to money.
Less Awareness of properties of Linen.
Only few companies are there in production capacity
of linen.

30. Opportunites of Linen in India
Linen texture is more familiar in india.
Desginers intrest in linen growing drastically.
People are more concentrating on comfort.
Brands like Colorplus, Allen solly, Zodiac, Louis
Philippe, Benetton are producing linen fabrics.
“Linen Club - The Ramp” by A.B group is promoting
linen exclusively.
Travellers are increasing drastically in india, creats an
opportunity to use of linen.

31. India - Threats
Linen has a texture of khadi, which can be easily
producable with very cheap rates in other materials.
Imitation of these garments is very easy and, india is
not having very strict rules on duplication of designs.

32. China’s Advantage in Linen
The main points which attract the world to china
Large volume of production capacity in both Linen
yarn & Fabric Production.
New linen market was opened at Harbin,
(Heilongjiang, China).
Area - 20,000 square meters.
Capacity - More than 500 dealers and agents.
China has production capacity of
Production in china (tonnes) - 103 000
(40,000 to 50,000 tons. In 2000)
Processing amount (tonnes) - 258 600
(100,000 tons in 2000)

33. Swot Analysis On European
Suppliers

34. Conclusion

35. References
http://www.binhaitimes.com/flax.html
http://www.justlinen.com/
http://www.tradeindia.com/exporters-
suppliers/c691/linen.html
http://www.ezilon.com/business/textiles_and_nonwo
vens/linen/index.shtml
www.Alibaba.com
http://www.zodiaconline.com/
http://www.colorplusonline.com/
http://textination.de/en/tiw/2009/TIW10072009.pdf

36. THANK YOU