15 Behavioural Economics Principles to increase Conversions
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This presentation demonstrates the value of understanding and using a variety of behavioural economics principles to achieve results in your digital marketing campaign.
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15 Behavioural Economics Principles to increase Conversions
- 1. 15 Behavioural Economics Principles to increase Conversions A4U Expo 2012 http://twitter.com/kelvinnewman kelvin.newman@SiteVisibility.co.uk
- 2. Strategy Director SiteVisibility A digital agency specialising in retail, travel and financial services
- 3. Organiser BrightonSEO The Free SEO Conference
- 4. Co-Founder Clockwork Talent Decent Digital Recruitment
- 5. Text Social Proof roblawton
- 6. tendency of people assume the actions of others reflect correct behaviour for a given situation
- 7. Text Loss Aversion Images_of_Money
- 8. the disutility of giving up an object is greater than the utility associated with acquiring it
- 9. Anchoring Text Alex Bellink
- 10. the tendency to rely too heavily, or "anchor," on a past reference or on one trait or piece of information when making decisions
- 11. Text Choice Supportive Bias shawncampbell
- 12. the tendency to remember one's choices as better than they actually were.
- 13. Decoy Effect Text ymorimo
- 14. preferences change when there is a third option that is asymmetrically dominated
- 15. Text Distinction Bias cliff1066â„¢
- 16. the tendency to view two options as more dissimilar when evaluating them simultaneously than when evaluating them separately
- 17. Experimenters Bias Text [F]oxymoron
- 18. the tendency to believe data that agrees with their expectations and to disbelieve, discard, or downgrade data that appear to conflict with those expectations
- 19. Functional Fixedness Text jamingray
- 20. limits a person to using an object only in the way it is traditionally used
- 21. Hyperbolic Discounting Text Identity Photogr@phy
- 22. the tendency for people to have a stronger preference for more immediate payoffs relative to later payoffs, where the tendency increases the closer to the present both payoffs are
- 23. Knowledge Bias Text Vox Efx
- 24. the tendency of people to choose the option they know best rather than the best option
- 25. Post Purchase Rationalisation Text preetamrai
- 26. the tendency to persuade oneself through rational argument that a purchase was a good value
- 27. Psuedocertainity Effect Text matsuyuki
- 28. the tendency to make risk- averse choices if the expected outcome is positive, but make risk- seeking choices to avoid negative outcomes
- 29. Zero Risk Bias JD Hancock
- 30. preference for reducing a small risk to zero over a greater reduction in a larger risk
- 31. Dunning- Kruger Text Effect
- 32. tendency of unskilled individuals suffer from illusory superiority mistakenly rating their ability much higher than average.
- 33. False Consensus Text JD Hancock
- 34. the tendency to overestimate how much other people agree with him or her
- 35. The slides will be on slideshare.net/kelvinnewman You can also follow me on Twitter twitter.com/kelvinnewman
- 36. fin.