3. 3
The customer experience is transforming business
89% of companies
plan to compete
primarily on the basis
of the customer
experience by 2016
By2020 customer
experiencewill
overtakepriceas
thekeybrand
differentiator
Gartner Forbes
The businesses
that focus on
delivering and
executing
customer
experiences are
the businesses
that will win
Accenture
Customer-centric
companies are
60% more profitable
compared to
companies that
aren’t customer
focused
Deloitte
4. 4
Simplistic view of Business
DECREASING COST
Bi-
directional Dataflow
INCREASING
REVENUE
6. ANALYTICS
6
CEMTech Platform Evolution -Today
E-COMMERCE
SENTIMENT ANALYSIS
MOBILITY SERVER
SOCIAL MEDIA MGMT
PAYMENTS
CRM
WCM
PIM ECM
MARKETING
AUTOMATION
TRANSLATION SVCS
ERP SEARCH
EMAIL MGMT
DAM
Est. market size: $3.89 B
(MarketsandMarkets 2016)
7. 7
CEMTech Platform Evolution ~ 2020
E-COMMERCE
SENTIMENT ANALYSIS
MOBILITY SERVER
SOCIAL MEDIA MGMT
PAYMENTS
CRM
WCM
PIM ECM
ANALYTICS
MARKETING
AUTOMATION
TRANSLATION SVCS
ERP SEARCH
EMAIL MGMT
DAM
Est. market size: $8.25 B
by 2021
(MarketsandMarkets)
8. 8
Ongoing battle for the heart of CEM ecosystem
E-COMMERCE
SENTIMENT ANALYSIS
MOBILITY SERVER
SOCIAL MEDIA MGMT
PAYMENTS
CRM
WCM
PIM ECM
ANALYTICS
MARKETING
AUTOMATION
TRANSLATION SVCS
ERP SEARCH
EMAIL MGMT
DA
M
9. 9
CEMTech Platform Evolution ~ 2020
E-COMMERCE
SENTIMENT ANALYSIS
MOBILITY SERVER
SOCIAL MEDIA MGMT
PAYMENTS
CRM
WCM
PIM ECM
ANALYTICS
MARKETING
AUTOMATION
TRANSLATION SVCS
ERP SEARCH
EMAIL MGMT
DAM
10. 10
CEMTech Platform Evolution ~ 2020
E-COMMERCE
SENTIMENT ANALYSIS
MOBILITY SERVER
SOCIAL MEDIA MGMT
PAYMENTS
CRM
WCM
PIM ECM
ANALYTICS
MARKETING
AUTOMATION
TRANSLATION SVCS
ERP SEARCH
EMAIL MGMT
DAM