SITEC eCommerce Class Module: Social Media & Mobile Commerce 304 Title: Introduction to Line Marketing Presenter: CK Wong, Founder (Silver Mouse) Date: 22 November 2016 Venue: Selangor Digital Creative Centre (SDCC)

1. Intro to LINE Marketing
Know more about us at silvermouse.com.my

2. Intro to eCommerceMILO & Silver Mouse

4. Overview of key media for eCommerce marketing in Malaysia
Branding & Awareness Acquisition & Activation Remarketing & Retention
Print, Broadcast, Outdoor
Display Advertising
Video Advertising
Influencer Marketing
Search Engine Optimization
Search Engine Marketing
Facebook Advertising
Mobile (LINE & WeChat)
Affiliate Marketing
Programmatic Remarketing
Social Media Content
Email Marketing
Mobile (LINE, WeChat, SMS)

5. Mobile is not an option, but a must!
71% adults in Malaysia own smartphone
18M Malaysians are active mobile Internet users
16M Malaysians are using social media via mobile
47% use of mobile to shop online in Malaysia
Mobile shopping in Malaysia grow 20% in 2 years
50% transactions via iPay88 are using mobile

6. How to reach out to (acquire) mobile users?
SMS? Spam? Pull Marketing Push Marketing
Opt
-In

7. Total LINE users all over the world
* As of January 2015

8. LINE Official Account vs LINE@
LINE Official Account LINE@

9. LINE Official Account for Brands
Know more about us at silvermouse.com.my

10. LINE Official Account the B2B marketing solution
LINE Official Account LINE Official Home LINE Stickers

11. Brands in Malaysia with LINE Official Account
OfflineOnline
Media
Sales
Drive online sales Drive offline sales
Comm + brand engagement
Offline sales + commOnline sales + comm Online + offline sales + comm
Online media

12. What kind of campaigns can you run on LINE?
Acquisition / Promo Blast Distribute Coupons Interactive Campaigns Survey & Contest

13. Case study: Effective flash sale channel for #MYCYBERSALE

14. Case study: AEON coupon distribution via simple contest
Teaser Day 1 Day 2
Day 3 Day 4 Day 5

15. Case study: BHPetrol e-voucher redemption campaign

16. Case study: “Scratch & Win” contest by Guardian, Chatime etc.

17. LINE@ for Small Business
Know more about us at silvermouse.com.my

18. LINE@ has hit Japan & Taiwan much earlier

19. Some LINE@ accounts have enjoyed huge success

20. Self-service platform via web and mobile CMS
Web CMS Mobile CMS
Follow us on LINE! @eCommerceMILO

21. Download LINE@ from App Store or Google Play
Search for “lineat”

22. Simple registration & multiple accounts allowed

23. LINE@ as your marketing broadcast tool

24. LINE@ as your customer service tool

25. LINE@ is FREE! Premium ID is optional
Visit: http://at.line.me

26. LINE@ key benefits to your business
Mobile-first strategy
Multiple accounts for each outlet
Handle CS via chat (“pm” style)
Publish content for engagement
Broadcast marketing messages
Interactive marketing campaigns

27. hello@silvermouse.com.my
Write to us!
Some of our key clients