SITEC E-COMMERCE CLASS 302 IS FACEBOOK MARKETING Since Facebook is one of the largest social media platforms in the world, Facebook marketing has become one of the biggest digital channels in terms of new opportunities. The platform offers a variety of different paid and organic tools for brands to surface themselves to Facebook's sprawling user base. As with any other digital channel, there are certain things a marketing manager has to do to optimize for discoverability. Unfortunately, many businesses assume that social media websites, particularly Facebook, are just opportunities to stand on a soap box and broadcast your brand message to the millions of people who use the platform. When that does not work, many of these businesses will just give up and declare that Facebook does not work for them. The trouble is that this is not the role of Facebook. People are not on social media to listen to sales pitches, they are there to be social with their friends and the brands they like. Customers today value brands that take the time to get to know them on a personal level, rather than acting as an impersonal corporation. Coach : Jacksion Yang Company : EGrowthify Sdn Bhd

3. “Facebook ads no longer work!”

4. “Facebook ads no longer work!”
“Ecommerce is dead!”

5. “Facebook ads no longer work!”
“Ecommerce is dead!”
“EVERYTHING IS DEAD!”

12. YOU…

13. • Are interested in starting an online business
YOU…

14. • Are interested in starting an online business
• Want to create an additional income source
YOU…

15. • Are interested in starting an online business
• Want to create an additional income source
• Tried ecommerce on FB ads but got burned
YOU…

16. • Are interested in starting an online business
• Want to create an additional income source
• Tried ecommerce on FB ads but got burned
• Are totally new & EAGER to get started!
YOU…

17. • Are interested in starting an online business
• Want to create an additional income source
• Tried ecommerce on FB ads but got burned
• Are totally new & EAGER to get started!
• Successful ecommerce business
YOU…

20.  Ecommerce is FAR FROM BEING DEAD!

21.  Ecommerce is FAR FROM BEING DEAD!
 FB ad should NOT be the ONLY reason for
your ecommerce success (more on this later)

22.  Ecommerce is FAR FROM BEING DEAD!
 FB ad should NOT be the ONLY reason for
your ecommerce success (more on this later)
 The industry is continuously IMPROVING!

24. WHO AM I?

25. JACKSION YANG

26. JACKSION YANG
• Founder of EGROWTHIFY

27. JACKSION YANG
• Founder of EGROWTHIFY
• Multiple Ecommerce Stores

28. JACKSION YANG
• Founder of EGROWTHIFY
• Multiple Ecommerce Stores
• Dropshipping & Local Fulfilment

29. JACKSION YANG
• Founder of EGROWTHIFY
• Multiple Ecommerce Stores
• Dropshipping & Local Fulfilment
• Selling to US, AU, CA, etc.

30. JACKSION YANG
• Founder of EGROWTHIFY
• Multiple Ecommerce Stores
• Dropshipping & Local Fulfilment
• Selling to US, AU, CA, etc.
• Trainer – Online & Ecommerce
Business

31. MY FIRST OFFICIAL JOB MANY YEARS AGO

32. SELLING STATIONERY

33. CHICKY JACK, ANYONE?

34. CHICKY JACK, ANYONE?

38. USD$87,762.03 revenue in April 2017

39. USD$231,961.97 revenue in June 2017

40. USD$72,156.20 revenue in Oct 2017

41. USD$93,241.29 revenue in Jan 2018

45. Ad Spend: USD$832.65
Total Sales: USD$6,588.71

46. Our Google Shopping Campaign
Ad Spend: USD$1,660
Sales: USD$14,500

47. Ad Spend: USD$41.62
Sales: USD$658.74

48. Ad Spend: USD$230.00
Sales: USD$2,410.00

56. USD$4.88 TRILLION

57. USD$4,880,000,000,000.00

58. 0.0001%

59. 0.0001%
USD$4,880,000.00

60. ONE OF OUR SHOPIFY STORES

63. FACEBOOK APAC IN SINGAPORE

64. FACEBOOK APAC IN SINGAPORE

65. FACEBOOK APAC IN SINGAPORE

66. FACEBOOK APAC IN SINGAPORE

67. FACEBOOK APAC IN MARINA ONE TOWER SG

68. FACEBOOK APAC IN MARINA ONE TOWER SG

69. FACEBOOK APAC IN MARINA ONE TOWER SG

70. FACEBOOK APAC IN MARINA ONE TOWER SG

71. GOOGLE APAC IN SINGAPORE

72. GOOGLE APAC IN SINGAPORE

73. GOOGLE APAC IN SINGAPORE

74. GOOGLE APAC IN SINGAPORE

77. HIGH CONVERTING FACEBOOK AD 1!

78. HIGH CONVERTING FACEBOOK AD 1!

79. HIGH CONVERTING FACEBOOK AD 1!

80. HIGH CONVERTING FACEBOOK AD 1!

81. THE PRODUCT UP CLOSE

82. PRODUCT VIDEO FOR FACEBOOK AD 1 – MP4

83. PRODUCT VIDEO FOR FACEBOOK AD 1 – WMV

84. SHORTER VERSION VDO FACEBOOK AD 1 – MP4

85. SHORTER VERSION VDO FACEBOOK AD 1 – WMV

86. HIGH CONVERTING FACEBOOK AD 2!

87. PRODUCT UP CLOSE

88. PRODUCT VIDEO FOR FACEBOOK AD 2 – MP4

89. PRODUCT VIDEO FOR FACEBOOK AD 2 – WMV

90. HIGH CONVERTING FACEBOOK AD 3!

91. PRODUCT UP CLOSE

92. PRODUCT VIDEO FOR FACEBOOK AD 3 – MP4

93. PRODUCT VIDEO FOR FACEBOOK AD 3 – WMV

94. HIGH CONVERTING FACEBOOK AD 4!

95. PRODUCT UP CLOSE

96. PRODUCT VIDEO FOR FACEBOOK AD 4 – MP4

97. PRODUCT VIDEO FOR FACEBOOK AD 4 – WMV

98. HIGH CONVERTING FACEBOOK AD 5!

99. PRODUCT UP CLOSE

100. PRODUCT VIDEO FOR FACEBOOK AD 5 – MP4

101. PRODUCT VIDEO FOR FACEBOOK AD 5 – WMV

103. 6 KEYS TO SUCCESSFUL FACEBOOK ADS!

104. 6 KEYS TO SUCCESSFUL FACEBOOK ADS!
1. Spend Money to Make Money (manage risk properly)

105. SPEND $ TO MAKE $?
The Company That CAN Spend The
Most To Acquire A Customer Wins!

106. SPEND $ TO MAKE $?
The Company That CAN Spend The
Most To Acquire A Customer Wins!
Know your metrics

107. SPEND $ TO MAKE $?
The Company That CAN Spend The
Most To Acquire A Customer Wins!
Know your metrics
• AOV

108. SPEND $ TO MAKE $?
The Company That CAN Spend The
Most To Acquire A Customer Wins!
Know your metrics
• AOV
• LTV

109. SPEND $ TO MAKE $?
REMINDER!

110. SPEND $ TO MAKE $?
REMINDER!
The Company That CAN Spend The Most Money

111. SPEND $ TO MAKE $?
REMINDER!
The Company That CAN Spend The Most Money
NOT
The Company That DOES Spend The Most Money

112. 6 KEYS TO SUCCESSFUL FACEBOOK ADS!
1. Spend Money to Make Money (manage risk properly)
2. Use Pixel (MUST!)

113. 6 KEYS TO SUCCESSFUL FACEBOOK ADS!
1. Spend Money to Make Money (manage risk properly)
2. Use Pixel (MUST!)
3. Targeted Audience

114. 6 KEYS TO SUCCESSFUL FACEBOOK ADS!
1. Spend Money to Make Money (manage risk properly)
2. Use Pixel (MUST!)
3. Targeted Audience
4. Copywriting – eg. Split test angles

115. Cheese Angle: Targeting Cheese Lovers! – MP4

116. Cheese Angle: Targeting Cheese Lovers! - WMV

117. Outdoor Lovers: Picnic Time! – MP4

118. Outdoor Lovers: Picnic Time! - WMV

119. 6 KEYS TO SUCCESSFUL FACEBOOK ADS!
1. Spend Money to Make Money (manage risk properly)
2. Use Pixel (MUST!)
3. Targeted Audience
4. Copywriting – eg. Split test angles
5. Engaging Creatives (videos)

120. 6 KEYS TO SUCCESSFUL FACEBOOK ADS!
1. Spend Money to Make Money (manage risk properly)
2. Use Pixel (MUST!)
3. Targeted Audience
4. Copywriting – eg. Split test angles
5. Engaging Creatives (videos)
6. Always Be Testing!

122. FB ADS: 1001 THINGS COULD GO WRONG
1. Algorithm Changes

123. FB ADS: 1001 THINGS COULD GO WRONG
1. Algorithm Changes
2. Campaigns Stop Converting

124. FB ADS: 1001 THINGS COULD GO WRONG
1. Algorithm Changes
2. Campaigns Stop Converting
3. Campaigns Disapproved

125. FB ADS: 1001 THINGS COULD GO WRONG
1. Algorithm Changes
2. Campaigns Stop Converting
3. Campaigns Disapproved
4. Ad Account Disabled

126. FB ADS: 1001 THINGS COULD GO WRONG
1. Algorithm Changes
2. Campaigns Stop Converting
3. Campaigns Disapproved
4. Ad Account Disabled
5. Technical Glitch/Error

127. LOSING > USD$3,000 IN ONE DAY 

128. LOSING > USD$3,000 IN ONE DAY 
Ad Cost against Sales:
- USD$1,747.04

130. SUCCESS IS LIKE AN ICEBERG

131. SUCCESS IS LIKE AN ICEBERG
WHAT YOU SEE

132. SUCCESS IS LIKE AN ICEBERG
WHAT YOU SEE
WHAT YOU
DON’T SEE

133. LOSING MONEY ON FACEBOOK!
Ad Spend: USD$7,358.21
Sales: USD$5,553.06

134. LOSING MONEY ON FACEBOOK!
Ad Spend: USD$1,529.17
Sales: USD$353.71

135. LOSING MONEY ON FACEBOOK!
Ad Spend: USD$2,635.17
Sales: USD$980.51

139. 1. DESTROY YOU

140. 1. DESTROY YOU
OR
2. MAKE YOU STRONGER

141. 1. DESTROY YOU
OR
2. MAKE YOU STRONGER

142. OUR INSTAGRAM CAMPAIGN
Ad Spend: USD$777.17
Sales: USD$6,904.86

146. CONTROL

147. CONTROL
BUSINESS CLARITY

151. THE KEY TO LONG TERM ONLINE SUCCESS

152. 1. Product, Product, Product!
THE KEY TO LONG TERM ONLINE SUCCESS

153. 1. Product, Product, Product!
2. Traffic & Conversion
THE KEY TO LONG TERM ONLINE SUCCESS

154. 1. PRODUCT, PRODUCT, PRODUCT

155. • High demand (obviously)
1. PRODUCT, PRODUCT, PRODUCT

156. • High demand (obviously)
• Trendy/trending
1. PRODUCT, PRODUCT, PRODUCT

157. • High demand (obviously)
• Trendy/trending
• Solve Problems
1. PRODUCT, PRODUCT, PRODUCT

158. • High demand (obviously)
• Trendy/trending
• Solve Problems
• Evergreen
1. PRODUCT, PRODUCT, PRODUCT

159. 2. TRAFFIC & CONVERSION

160. • Targeted and low CPA (Cost Per Acquisition)
2. TRAFFIC & CONVERSION

161. • Targeted and low CPA (Cost Per Acquisition)
• Scalable (On Demand)
2. TRAFFIC & CONVERSION

162. • Targeted and low CPA (Cost Per Acquisition)
• Scalable (On Demand)
• FREEDOM to sell anywhere, NOT limited to just ONE
platform!
2. TRAFFIC & CONVERSION

163. • Targeted and low CPA (Cost Per Acquisition)
• Scalable (On Demand)
• FREEDOM to sell anywhere, NOT limited to just ONE
platform!
• OMNIPRESENCE:
2. TRAFFIC & CONVERSION

164. • Targeted and low CPA (Cost Per Acquisition)
• Scalable (On Demand)
• FREEDOM to sell anywhere, NOT limited to just ONE
platform!
• OMNIPRESENCE: Facebook ads, Instagram, Google ads,
Holistic Digital Marketing
2. TRAFFIC & CONVERSION

167. GOOGLE SHOPPING ADS IN US

168. GOOGLE SHOPPING ADS IN US

169. GOOGLE SHOPPING ADS IN MALAYSIA

170. GOOGLE SHOPPING ADS IN MALAYSIA

171. GOOGLE SHOPPING ADS IN MALAYSIA

173. OUR GOOGLE SHOPPING ADS STATISTICS
DISCLAIMER:
Results are NOT TYPICAL. These took us months of
endless testing and research until we finally see
some decent results from our campaigns!

174. OUR GOOGLE SHOPPING ADS STATISTICS
Ad Spend: USD$10.84
Sales: USD$132.00
CAMPAIGN 1:

175. OUR GOOGLE SHOPPING ADS STATISTICS
Ad Spend: USD$46.74
Sales: USD$343.00
CAMPAIGN 2:

176. OUR GOOGLE SHOPPING ADS STATISTICS
CAMPAIGN 3:
Ad Spend: USD$4.34
Sales: USD$482.12

177. OUR GOOGLE SHOPPING ADS STATISTICS
CAMPAIGN 3:

178. OUR GOOGLE SHOPPING ADS STATISTICS
CAMPAIGN 4:
Ad Spend: USD$0.35
Sales: USD$483.89

179. OUR GOOGLE SHOPPING ADS STATISTICS
CAMPAIGN 4:

180. OUR GOOGLE SHOPPING ADS STATISTICS
CAMPAIGN 5:
Ad Spend: USD$2.87
Sales: USD$744.35

182. THANKS TO MY BUSINESS PARTNER
WYATT TENG, CTO of EGROWTHIFY

184. QUALITY CUSTOMERS: CREDIT CARD IN HAND

185. Facebook ads:
Google
Shopping:

186. Facebook ads:
• Interruption
marketing
Google
Shopping:

187. Facebook ads:
• Interruption
marketing
Google
Shopping:
• Search-based
marketing

188. Facebook ads:
• Interruption
marketing
Google
Shopping:
• Search-based
marketing
Both are powerful and lucrative with respective pros & cons

189. SCARED CONSUMER PURCHASE FUNNEL

190. HOW TO LEVERAGE ON
GOOGLE SHOPPING?

191. FACEBOOK ADS TODAY…

192. FACEBOOK ADS TODAY…
• High competition

193. FACEBOOK ADS TODAY…
• High competition
• High advertising cost

194. FACEBOOK ADS TODAY…
• High competition
• High advertising cost
• What worked previously may no longer work now

195. FACEBOOK ADS TODAY…
• High competition
• High advertising cost
• What worked previously may no longer work now
• Need a different approach

196. LEVERAGING ON GOOGLE SHOPPING

197. LEVERAGING ON GOOGLE SHOPPING
• Build Custom Conversions

198. LEVERAGING ON GOOGLE SHOPPING
• Build Custom Conversions
• Build Custom Audience

199. LEVERAGING ON GOOGLE SHOPPING
• Build Custom Conversions
• Build Custom Audience
• Run Retargeting campaign on Facebook

200. LEVERAGING ON GOOGLE SHOPPING
• Build Custom Conversions
• Build Custom Audience
• Run Retargeting campaign on Facebook
• Build Look Alike Audience

202. @ Page 56
https://egrowthify.io/osghbook

204. Key Takeaway 1
6 Keys to FB Ad Success?

205. Key Takeaway 1
6 Keys to FB Ad Success?
1. Spend Money to Make Money (manage risk properly)

206. Key Takeaway 1
6 Keys to FB Ad Success?
1. Spend Money to Make Money (manage risk properly)
2. Use Pixel (MUST!)

207. Key Takeaway 1
6 Keys to FB Ad Success?
1. Spend Money to Make Money (manage risk properly)
2. Use Pixel (MUST!)
3. Targeted Audience

208. Key Takeaway 1
6 Keys to FB Ad Success?
1. Spend Money to Make Money (manage risk properly)
2. Use Pixel (MUST!)
3. Targeted Audience
4. Copywriting – eg. Split test angles

209. Key Takeaway 1
6 Keys to FB Ad Success?
1. Spend Money to Make Money (manage risk properly)
2. Use Pixel (MUST!)
3. Targeted Audience
4. Copywriting – eg. Split test angles
5. Engaging Creatives (videos)

210. Key Takeaway 1
6 Keys to FB Ad Success?
1. Spend Money to Make Money (manage risk properly)
2. Use Pixel (MUST!)
3. Targeted Audience
4. Copywriting – eg. Split test angles
5. Engaging Creatives (videos)
6. Always Be Testing!

211. Key Takeaway 2
The KEY to Long Term Online Business Success?

212. Key Takeaway 2
The KEY to Long Term Online Business Success?
1. Product, Product, Product

213. Key Takeaway 2
The KEY to Long Term Online Business Success?
1. Product, Product, Product
2. Traffic & Conversion – Holistic Digital Marketing

214. Key Takeaway 3
Facebook Ads for Ecommerce Today…

215. Key Takeaway 3
Facebook Ads for Ecommerce Today…
1. High competition, high advertising cost

216. Key Takeaway 3
Facebook Ads for Ecommerce Today…
1. High competition, high advertising cost
2. Reverse Engineer with Google Shopping

217. Key Takeaway 3
Facebook Ads for Ecommerce Today…
1. High competition, high advertising cost
2. Reverse Engineer with Google Shopping
3. DATA is King!

221. USD$4.88 TRILLION

223. What The Mind Can Conceive
And Believe, It Can Achieve!
- Napoleon Hill