EC 103: Understanding O2O Online-to-offline (O2O) commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. O2O, identifies customers in the online space through emails and internet advertising, and then uses a variety of approaches to entice the customers to leave the online space. This type of strategy incorporates techniques used in online marketing with those used in brick-and-mortar marketing. Company : Shopline Guest Speaker : Elaine Tham

1. A Global Smart Commerce Enabler
Providing a True Omni-Channel Platform and Cross-Border Services for Brands

2. Over 150,000 Brands
are using SHOPLINE
in Asia

3. Our Clients
CONSUMER BRANDS ARTIST BRANDS ONLINE BRANDS

4. Hong Kong Taiwan China Vietnam Malaysia
SHOPLINE Operated Sites

5. HONG KONG OFFICE

6. TAIWAN OFFICE

7. CHINA OFFICE

8. MALAYSIA OFFICE

9. 2013
2014
2015
2016
2017
2018
Founded in Hong Kong
Accepted into the Silicon Valley-based
500 Start-ups Accelerator
Expanded into the Taiwan Market
First start-ups invested by Alibaba
Entrepreneurs Fund
Became first E-commerce platform
partners in Greater China with Google
Over 150K Merchants and more than
180 Staffs in the Company
Our Milestone

10. SHOPLINE DATA
130% Brands GMV
Growth Rate 150K Brands are using
SHOPLINE in Asia
225%
Average Users
Growth Rate10+
User base over
10 Different Countries
200M Average Customers
Usage Rate 200+
Over 200 Employees
Across Taiwan,
Hongkong, China,
Vietnam, Malaysia

11. Our Success is Built on our Merchants’ Success!

12. Why Move Your Business Online?
A One-Stop Commerce Solution

13. Malaysia Population 2019
http://www.worldometers.info/world-population/malaysia-population/
32,329,793

14. Number of Internet Users in
Malaysia from 2017 to 2023
https://www.statista.com/statistics/553752/number-of-internet-users-in-malaysia/

15. Number of Mobile Phone Internet Users in
Malaysia from 2017 to 2023
https://www.statista.com/statistics/558698/number-of-mobile-internet-user-in-malaysia/

16. or
It’s start from Z Generation ?

17. Why Sell Online ?
LOCATION IS EVERYWHERE COST REDUCTION
LACK OF TIME LACK OF MANPOWER LACK OF MARKETING
ACTIVITIES
HIT THE RIGHT TARGET

18. Traditional VS Digital
Cost to Reach 2,000 Audiences
0
1,000
10,000
50,000
100,000
5,000
Direct
Mail
Radio
Ads
Newspaper
Billboard
0
1,000
10,000
50,000
100,000
5,000
Facebook
Ads
Google
Ads

19. Hot Selling Categories
Fashion Home & LivingElectronics F&B Pet ItemsOutdoor

20. Things To Do
BRAND IDENTITY PRODUCT DETAILS COMPANY POLICY EMAIL BLASTING
DOMAIN & HOSTING
SECURITY
MANAGING TOOLS SOCIAL
MARKETING
WEBSITE &
ONLINE STORE
CUSTOMER SUPPORT

21. How Much Money
You Want to
Spend?

22. How Much Time
You Want to
Waste?

23. How can I promote
my website?

24. Don’t WORRIES
We Are Here TO HELP

25. Responsive Web Design
A One-Stop Commerce Solution

26. Differences Between
Mobile Application vs Responsive Web Design

28. Customized In-Store Promotion / Discount
PWP
Store CreditDiscount Code Member Promo
Free Shipping Free Gift Special Discount
Voucher Coupon Flash Sales

29. Customize In-Store Promotion / Discount
SHOPPING ADS DYNAMIC ADS
DYNAMIC ADS

30. Facebook Messenger Order Updates
Payment Status
Delivery Update
Enquiry

31. Why Choose SHOPLINE ?
A One-Stop Commerce Solution

32. SHOPLINE Ecosystem
Tutorial Workshop
Training Seminar
Online Classes
Self Learning Blogs
Merchant Events
Online Customer
Support
Business Health
Check

33. Customer Service
Team
Workshop & Seminar
Networking Event
Online Tutorial
Our Team and Services

34. Main Reasons to Choose SHOPLINE
User Friendly Backend
Responsive Layout
AWS Cloud Unlimited Storage
SSL Protection
Professional Advise

35. O2O Solution

36. Online Store
Offline Store
Social Media
Online member purchase offline，
Not able to track member details、
and compile spending amount.
Online and Offline members not
synchronise，without member analysis
and member levels.
We are not able to track all the members
social media status thru any online or
offline store，It’s tough for us to do a
custom audience targeting.
Seller Issue
POINT：Brands also hard to focus on all members targeting.

37. Buyer Issue
It’s tough for all online and offline
members to accumulated their spending
amount、and also tough for them to log
in the website anytime.
The online application is tough and every
time need to re-register for new members、
so its very hard to track the member
activities.
POINT：Online and Offline members are always different.
The enquires from social media will always
duplicate.

38. Broadcast
Center
Niche
Targeting
SHOPLINE
O2O
Kiosk
Member
Management
Shoplytics
Data
Analysis
Online
Store
Official
Website
O2O Solution
Includes Product, Order,
Members, Inventory, Traffic,
Revenue, from Online and
Offline Store.
- Member Grouping
- Multi Channel Marketing
- Social Media Integration
- Online members speed sign-in.
- Offline members speed sign-in.
- Total profit and loss analysis.
- Member management and
shopping credit.
- SHOPLINE premium features.
-RWD designs and themes.

39. Keep things SIMPLE
Keep cost LOW

40. www.shopline.hk | www.shopline.tw | www.shoplineapp.com | www.shopline.my
Your Commerce Partner in Asia