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WELCOME!
Five digital-fueled trends for
2017!
David Mattin
Global Head of Trends & Insights
TrendWatching
SINCE WE LAST MET…
CHANGE
BASIC NEEDS
INNOVATIONS
EMERGING EXPECTATIONS
EXPECTATION
ECONOMY
YOU GET FORESIGHT
…by watching the innovations that set
new customer expectations!
TrendWatching’s Insight Network
Uncovering the new, the next and the novel
LIGHTBULB MOMENT
ON TO THE TRENDS!
SO IT HAPPENED…
BUT WHAT DOES IT MEAN?
STATUS…
EXPERIENCE ECONOMY…
INTERNET OF EXPERIENCES
VIRTUAL
EXPERIENCE
ECONOMY
In 2017, a shift years in the making
finally becomes a reality, as digital
– including VR and AR –
experiences become a re...
POKÉMON GO Global phenomenon provides
(super-fun!) chance for status
display
HIPSTERS DO THEIR THANG
POKÉDATES Website matches players for dates
CREATORS GONNA CREATE
THIS GUY WON
THE VOID VR theme park opens
Ghostbusters experience in Times
Square
NO MAN’S SKY Game is set in near-infinite
universe
THE BROOKHAVEN
EXPERIMENTS
VR zombie shooter is freaking
terrifying
THE WALK VR experience simulates
Philippe Petit’s WTC walk
GOOGLE App for virtual reality painting
LIGHTBULB MOMENT
Can you create virtual experiences
that are a REAL status currency?
THE ULTIMATE IN STATUS…
BUT AI IS SMARTER THAN ME…
MOTIVATED
MINDLESSNESS
Consumers, accustomed to AI-
fueled assistance, seek to outsource
the willpower, planning and
coaching needed to self-impr...
VI Personal training device uses AI
GOOGLE GOALS Calendar feature helps users
meet their goals
AVA Intelligent eating assistant helps
users eat more healthily
BOLTT Wearables ecosystem plus AI
coaching
LIGHTBULB MOMENT
How can you use AI to let consumers outsource self-
improvement planning, willpower and coaching?
FRACTIOUS TIMES…
#airbnbwhileblack
THE GOOD NEWS :)
INCOGNITO INDIVIDUALS
INCOGNITO INDIVIDUALS
In 2017, consumers will embrace new
tools, services and platforms that
enable them to strip away the...
INTERVIEWING
IO
Job interview platform masks
voices to avoid bias
BLIND App lets colleagues talk
anonymously
ANON SOCIAL NETWORKS?
#FAIL
CANDID Anonymous chat app uses AI
to filter out abusive posts
ANTIPERSONA App allows users to experience
social media from anyone’s point
of view
LIGHTBULB MOMENT
How can you create platforms and tools
that use anonymity to set users FREE?
NOT ABOUT HIDING…
ABOUT EMPOWERMENT AND UNITY…
VISIBLE INDIVIDUALS
VISIBLE INDIVIDUALS
The other side of the identity coin?
Consumers will embrace new
platforms and tools that allow them
to...
NOIRBNB &
INNCLUSIVE
Airbnb alternatives aimed at
black users
Inclusive dating app helps the
disabled find love
INCLOV
GENDR Online community for non-gender
conforming people
TALKSHOW Social network is text messaging
in public
LIGHTBULB MOMENT
How can you create platforms and tools that
let users proudly celebrate who they are?
UBER AUTONOMOUS FLEET
ING REMBRANDT
FOXCONN REPLACE 60K JOBS
HUMANS
RENEWED
In 2017, smart brands will prove
that they understand tech can and
should RENEW us all, by rolling
tech-powered solutions ...
PUBLIC
SPEAKING VR
Virtual audience helps people
practice public speaking
PUMA Self-driving robot helps
runners train
ZENBO Voice-controlled household robot
is not as stupid as it looks
DONOTPAY AI chatbot lawyer helps homeless
people find housing
LIGHTBULB MOMENT
How can you prove that you will use tech
to RENEW humans?
STATUS
SEEKERS
HELPFULL
PLAYSUMERS
YOUNIVERSE
BETTERMENT
JOYNING
EPHEMERAL
LOCAL LOVE
HUMAN BRANDS
POST-
DEMOGRAPHIC
FUZZY...
A NEW WAY OF SEEING
CHANGE
BASIC NEEDS
INNOVATIONS
EMERGING EXPECTATIONS
APPLY! APPLY! APPLY!
THIS PM @ 14:00
THANK YOU!
david@trendwatching.com
TRENDWATCHING 2017
TRENDWATCHING 2017
TRENDWATCHING 2017
TRENDWATCHING 2017
TRENDWATCHING 2017
TRENDWATCHING 2017
TRENDWATCHING 2017
TRENDWATCHING 2017
TRENDWATCHING 2017
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TRENDWATCHING 2017

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Which will be the trends that David Mattin and his team at Trendwatching will define as the most important for 2017? Be among the first to know, what trend scouts all around the world found out about the next most relevant (as opposed to most hyped) trends in the world.

Veröffentlicht in: Technologie
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TRENDWATCHING 2017

  1. 1. WELCOME! Five digital-fueled trends for 2017! David Mattin Global Head of Trends & Insights TrendWatching
  2. 2. SINCE WE LAST MET…
  3. 3. CHANGE
  4. 4. BASIC NEEDS
  5. 5. INNOVATIONS
  6. 6. EMERGING EXPECTATIONS
  7. 7. EXPECTATION ECONOMY
  8. 8. YOU GET FORESIGHT …by watching the innovations that set new customer expectations!
  9. 9. TrendWatching’s Insight Network Uncovering the new, the next and the novel
  10. 10. LIGHTBULB MOMENT
  11. 11. ON TO THE TRENDS!
  12. 12. SO IT HAPPENED… BUT WHAT DOES IT MEAN?
  13. 13. STATUS…
  14. 14. EXPERIENCE ECONOMY…
  15. 15. INTERNET OF EXPERIENCES
  16. 16. VIRTUAL EXPERIENCE ECONOMY
  17. 17. In 2017, a shift years in the making finally becomes a reality, as digital – including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE ECONOMY
  18. 18. POKÉMON GO Global phenomenon provides (super-fun!) chance for status display
  19. 19. HIPSTERS DO THEIR THANG
  20. 20. POKÉDATES Website matches players for dates
  21. 21. CREATORS GONNA CREATE
  22. 22. THIS GUY WON
  23. 23. THE VOID VR theme park opens Ghostbusters experience in Times Square
  24. 24. NO MAN’S SKY Game is set in near-infinite universe
  25. 25. THE BROOKHAVEN EXPERIMENTS VR zombie shooter is freaking terrifying
  26. 26. THE WALK VR experience simulates Philippe Petit’s WTC walk
  27. 27. GOOGLE App for virtual reality painting
  28. 28. LIGHTBULB MOMENT Can you create virtual experiences that are a REAL status currency?
  29. 29. THE ULTIMATE IN STATUS…
  30. 30. BUT AI IS SMARTER THAN ME…
  31. 31. MOTIVATED MINDLESSNESS
  32. 32. Consumers, accustomed to AI- fueled assistance, seek to outsource the willpower, planning and coaching needed to self-improve. MOTIVATED MINDLESSNESS
  33. 33. VI Personal training device uses AI
  34. 34. GOOGLE GOALS Calendar feature helps users meet their goals
  35. 35. AVA Intelligent eating assistant helps users eat more healthily
  36. 36. BOLTT Wearables ecosystem plus AI coaching
  37. 37. LIGHTBULB MOMENT How can you use AI to let consumers outsource self- improvement planning, willpower and coaching?
  38. 38. FRACTIOUS TIMES…
  39. 39. #airbnbwhileblack
  40. 40. THE GOOD NEWS :)
  41. 41. INCOGNITO INDIVIDUALS
  42. 42. INCOGNITO INDIVIDUALS In 2017, consumers will embrace new tools, services and platforms that enable them to strip away the identity imposed on them by demographic circumstance, and be their true selves.
  43. 43. INTERVIEWING IO Job interview platform masks voices to avoid bias
  44. 44. BLIND App lets colleagues talk anonymously
  45. 45. ANON SOCIAL NETWORKS? #FAIL
  46. 46. CANDID Anonymous chat app uses AI to filter out abusive posts
  47. 47. ANTIPERSONA App allows users to experience social media from anyone’s point of view
  48. 48. LIGHTBULB MOMENT How can you create platforms and tools that use anonymity to set users FREE?
  49. 49. NOT ABOUT HIDING…
  50. 50. ABOUT EMPOWERMENT AND UNITY…
  51. 51. VISIBLE INDIVIDUALS
  52. 52. VISIBLE INDIVIDUALS The other side of the identity coin? Consumers will embrace new platforms and tools that allow them to proudly inhabit and celebrate their own identity.
  53. 53. NOIRBNB & INNCLUSIVE Airbnb alternatives aimed at black users
  54. 54. Inclusive dating app helps the disabled find love INCLOV
  55. 55. GENDR Online community for non-gender conforming people
  56. 56. TALKSHOW Social network is text messaging in public
  57. 57. LIGHTBULB MOMENT How can you create platforms and tools that let users proudly celebrate who they are?
  58. 58. UBER AUTONOMOUS FLEET
  59. 59. ING REMBRANDT
  60. 60. FOXCONN REPLACE 60K JOBS
  61. 61. HUMANS RENEWED
  62. 62. In 2017, smart brands will prove that they understand tech can and should RENEW us all, by rolling tech-powered solutions that enrich human life. HUMANS RENEWED
  63. 63. PUBLIC SPEAKING VR Virtual audience helps people practice public speaking
  64. 64. PUMA Self-driving robot helps runners train
  65. 65. ZENBO Voice-controlled household robot is not as stupid as it looks
  66. 66. DONOTPAY AI chatbot lawyer helps homeless people find housing
  67. 67. LIGHTBULB MOMENT How can you prove that you will use tech to RENEW humans?
  68. 68. STATUS SEEKERS HELPFULL PLAYSUMERS YOUNIVERSE BETTERMENT JOYNING EPHEMERAL LOCAL LOVE HUMAN BRANDS POST- DEMOGRAPHIC FUZZYNOMICS UBITECH BETTER BUSINESS REMAPPED PRICING PANDEMONIUM INFOLUST
  69. 69. A NEW WAY OF SEEING
  70. 70. CHANGE
  71. 71. BASIC NEEDS
  72. 72. INNOVATIONS
  73. 73. EMERGING EXPECTATIONS
  74. 74. APPLY! APPLY! APPLY!
  75. 75. THIS PM @ 14:00
  76. 76. THANK YOU! david@trendwatching.com

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