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MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE

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Google Cardboards (Virtual Reality Viewers made from cardboard) are not for nerds, but for the the masses. Put your phone in and you are ready for the new world: Virtual Reality. 16 million Cardboards are world-wide in circulation. That are more than 80% of all VR Viewers out there.
Without a doubt, Virtual Reality Marketing will be/is in fact an important topic. Part of the customer journey already takes place there. Virtual Reality shops, travel bookings, user generated content, VR concerts, VR analytics,… are happening right now.
In this workshop we will show you the state of the art, examples, best practices and future trends focused on mass virtual reality marketing with the Google Cardboard.
Charge your phones and get ready! Cardboards will be provided.

https://mrcardboard.eu/next-conf-workshop-mass-virtual-reality-marketing-no-rocket-science/

https://www.youtube.com/watch?v=dMslikjhqQM&feature=youtu.be

Veröffentlicht in: Technologie
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MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE

  1. 1. Mass Virtual Reality Marketing is no Rocket Science
  2. 2. Hendrik Schicke mail@mrcardboard.eu +47 157 042 416 33​
  3. 3. Hendrik Schicke mail@mrcardboard.eu www.mrcardboard.eu DE: ​+47 157 042 416 33​ UK: ​+44 20 8123 2361​ US: ​+1 346 826 1160 #1 IN EUROPE FOR CUSTOM BRANDED VR VIEWERD 2.200.000+ POP! CARDBOARDs hand-made 500+ B2B clients satisfied 17.000+ Consumers world-wide reached Hendrik Schicke mail@mrcardboard.eu www.mrcardboard.eu DE: ​+47 157 042 416 33​ UK: ​+44 20 8123 2361​ US: ​+1 346 826 1160
  4. 4. Inspire to try VR for real, play around and create great ideas What is VR? What is mobile VR / Google Cardboard? Why is mobile VR the future? What is important for a great VR concept? What can I do today? Where do I get ideas?
  5. 5. What is Virtual Reality?
  6. 6. ≠ Virtual Reality
  7. 7. What is Virtual Reality?  Have to be tried  VR ≠ only 360°  Movement within the world  Interaction with what is around you  Value: “If it (game, app, …) is possible to be made without VR, it’s probably not good enough!”
  8. 8. What is Mobile VR (Google Cardboard) ?
  9. 9. http://next.mrcardboard.eu
  10. 10. GOOGLE STREET VIEW
  11. 11. MINIATUR WUNDERLAND
  12. 12. 2016 2015 January April Google Trends for “Miniatur Wunderland”
  13. 13. Samsung Gear 360 - ca. 370 €
  14. 14. Google Cardboard Camera Google Street View
  15. 15. AIDA – 360° Schiffrundgang
  16. 16. Virtual Reality Heatmap “Retinad”
  17. 17. t BAHLSEN SWEET KITCHEN
  18. 18. Dos for 360° Video  Guidance by visual (arrow, text, mascot), auditory  Minimize cuts using the full 360° to show content (step by step)  Redirect attention if it gets lost  Tell a story in 360° - step by step
  19. 19. t MAKING OF (http://goo.gl/0OH83p)
  20. 20. Don'ts for 360° Video?  Too many or fast “action” cuts  Rapid movements (rollercoasters…)  Too many things happen at once  „Think in rooms rather than in scences. In real life you also wouldn‘t rush people from room to room.“
  21. 21. Use cases for 360° Pics / Vids?  (interactive) tours through real estate, factories, fair booths etc. „everyhting that is diffcult to move“  Image video, story telling etc.  User generated content contest based on Samsung 360°, Google Cardboard Camera, Google Street View  Christmas mailing with available content
  22. 22. t KNAUF TOPVIEW
  23. 23. Virtuali-Tee by Curiscope http://www.curiscope.com/
  24. 24. Why is Mobile VR (Google Cardboard) important?
  25. 25. ≠ Virtual Reality(YTD)
  26. 26. Google I/O, May 2015
  27. 27. January 2016
  28. 28. July 2016 16 M
  29. 29. Smartphone
  30. 30. What is Virtual Reality?  Have to be tried  VR ≠ only 360°  Movement within the world  Interaction with what is around you  Value: “If it (game, app, …) is possible to be made without VR, it’s probably not good enough!”
  31. 31. What is Virtual Reality?  Have to be tried  VR ≠ only 360°  Movement within the world  Interaction with what is around you  Value: “If it (game, app, …) is possible to be made without VR, it’s probably not good enough!”
  32. 32. What is Virtual Reality?  Have to be tried  VR ≠ only 360°  Movement within the world  Interaction with what is around you  Value: “If it (game, app, …) is possible to be made without VR, it’s probably not good enough!”
  33. 33. What is Google Cardboard?  Mass impact  Cheap, easy & intuitive to use  Required for VR marketing  Future most important VR device  Value: “If it (game, app, …) is possible to be made without VR, it’s probably not good enough!”
  34. 34. Conclusion!  VR is no trend; it is real – either you jump on the train or you will get run over by it  Mobile VR (Google Cardboard) is key (cheap, simple, and required)  “If it (game, app, …) is possible to be made without VR, it’s probably not good enough!”  Most important: Play and get inspired!
  35. 35. What can I do today?
  36. 36. What can I do today? 1. Get a HTC VIVE 2. Invite everybody 3. Have fun!
  37. 37. http://next.mrcardboard.eu
  38. 38. Get the slides and more on http://next.mrcardboard.eu

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