Upwardly Mobile. CEOs want it on iPad, shelf-stackers want it on Android - everyone is communicating on the move. So when and how will mobile work well inside your organisation? Sophia Cheng reports the results of our simply survey on mobile in the workplace. Our panel of intranetizens comment on the findings: Luke Mepham, Aviva Dana Leeson, BSI Sharon O’Dea, Standard Chartered Bank

1. Sophia Cheng, simply-communicate
with
• Luke Mepham, Aviva
• Dana Leeson, BSI
• Sharon O’Dea, Standard Chartered Bank

2. The Audience
• 200+ respondents
• 46% of those were in companies larger than
2000 employees
• 80% of respondents work in communications

3. Key Findings
• Mobile is seen by many as an important
comms channel for the future but currently
organisations lack the resources to push this
channel forward.

4. Who is asking for mobile?
Comms
Senior Executives
IT
Marketing
Middle managers
Non-wired staff
HR
PC-enabled staff
0%
20%
40%
60%
80%
Percentage

5. Do you have a budget for
mobile?
8% Will wait for 2014+
13%
Yes
14% Will take from other
65% channels
No

6. Do you currently offer a mobile
channel?
Yes
2%
19% 21%
In development
No, but thinking about it
18%
No, unlikely at the
40% moment
Don't know

7. Who do you want to reach
via moblie?
Non-wired staff
Middle managers
Senior executives
PC-enabled staff
0% 20% 40% 60% 80%

8. In considering using mobile as a channel
which of the following would you include?
News
People directory
Social media conversations
Video
All of the intranet
Maps of company sites
Training
Project management on the
File directory to access
Board Meetings
0% 20% 40% 60% 80% 100%

9. Key Findings
• Mobile is seen by many as an important comms
channel for the future but currently organisations lack
the resources to push this channel forward.
• Only 20% of respondents currently have a mobile
channel. Yet 79% of respondents believe mobile will
be fairly or very important in the comms mix in the
future.

10. What are the reasons for you to adopt a
mobile channel?
Make us a more agile organisation
More convenient for all our staff
To make communication more timely
To give access to non-wired staff
Senior staff rarely get to their PCs
Cheaper than other channels
0.00% 20.00% 40.00% 60.00% 80.00%

11. Key Findings
• Mobile is seen by many as an important comms channel
for the future but currently organisations lack the
resources to push this channel forward.
• Only 20% of respondents currently have a mobile channel.
Yet 79% of respondents believed mobile will be fairly or
very important in the comms mix in the future.
• To compound this discrepancy, 65% have no budget for
mobile. The biggest barriers are cost and security worries.

12. What are the barriers to adopting mobile as a
channel in your organisation?
Security worries
Cost
Don't know enough about it
No senior endorsement
IT Department don't want it
Staff don't want it
0.00% 20.00% 40.00% 60.00% 80.00%
Percentage

13. BYOD
• On average 30% of respondents are issued a company smartphone.
• 30% of respondents’ companies do not allow BYOD
• Some of our staff are in the field and rely on their smartphones and iPads to work away
from the desk. The company reimburses a set amount of the data bill, and requests
that security log-ins be filed with the company, even on personal phones.
• The policy is 'no' but more senior people in the business do bring in their own devices
at times.
• Security restrictions -- namely, the company's right to wipe a lost device -- has
inhibited BYOD participation.
• We "tolerate" it and are developing an official policy. It presents many security issues
that are not easy to resolve. But we have a very technical workforce who are very good
at connecting their personal devices. There is also a dedicated group on our internal
'Facebook' collaboration site where employees share tips and so on.
• It is unofficial. We are unofficially allowing BYOD but are looking at a wider policy. No
matter if we say no, it is happening and we can't stop it.