WHO IS
THE KING?

2
Athletico de Kolkata is the No 1 Football Club in India
Simplify360 Social Index: 86.43
Facebook fans: 347K
Twitter Followers: 23.9K
Good Plus Followers : 84K
YouTube subscribers: 2.2K
SSI RANK 1

3
East Bengal is the Most Liked Football Club from India
SSI RANK 5
Simplify360 Social Index: 69.09
Facebook fans: 1.31M
Twitter Followers: 4.7K
Google Plus Followers : 127
YouTube subscribers: 69

ISL CLUBS ARE LEADING THEIR WAY. EAST BENGAL GIVING TOUGH COMPETITION TO THE ISL CLUBS.
4

5
Team
League
Simplify360 Social Index
Rank
Atletico de Kolkata
ISL
86.43
1
Mumbai City
ISL
86.10
2
Delhi Dynamos
ISL
79.98
3
Kerala Blasters
ISL
75.83
4
East Bengal
I League
69.09
5
NorthEast United
ISL
64.38
6
Pune City
ISL
58.68
7
Chennaiyin
ISL
57.30
8
Goa
ISL
51.92
9
Mohun Began
I League
51.11
10
Pune FC
I League
46.71
11
Shillong Lajong
I League
45.57
12
Bengaluru FC
I League
38.21
13
Mumbai
I League
19.96
14
Dempo
I League
17.91
15
Royal Wahingdoh
I League
9.05
16
Sporting Goa
I League
8.22
17
Salgoacar
I League
5.83
18

6
East Bengal Club commands 27% of the fans share.
Total Fans (ISL + I league] : 4.82 M
East Bengal Fans: 1.31 M

7
ISL beats
I League
marginally in fan count.
2.76 Million total fans
2.05 Million total fans

8
10%
4%
10%
4%
10%
10%
5%
5%
1%
0%
27%
6%
0%
3%
0%
0%
4%
0%
8%
Atletico de Kolkata
Chennaiyin
Delhi Dynamos
Goa
Kerala Blasters
Mumbai City
NorthEast United
Pune City
Bengaluru FC
Dempo
East Bengal
Mohun Began
Mumbai
Pune
Royal Wahingdoh
Salgoacar
Shillong Lajong
Sporting Goa
FAN SHARE PERCENTAGE

TOTAL
SOCIAL MEDIA FANS
TOTAL
FACEBOOK FANS
I League
2,054,537
2,025,305
Indian Super League
2,767,751
2,033,397

10
15%
85%
I League
Indian Super League
48%
52%
I League
Indian Super League
ISL takes a big lead in Twitter, marginal lead in YouTube combined channel views.
Twitter Fans
YouTube Channel Views

11
METHODOLOGY

CLUBS
C ONSIDERED
Taken all major clubs
participating in I
League and ISL.
Slide No. 12
Team League City
Atletico de Kolkata Indian Super League Kolkata
Chennaiyin Indian Super League Chennai
Delhi Dynamos Indian Super League Delhi
Goa Indian Super League Goa
Kerala Blasters Indian Super League Kochi
Mumbai City Indian Super League Mumbai
NorthEast United Indian Super League Guwahati
Pune City Indian Super League Pune
Bengaluru FC I League Bangalore
Dempo I League Goa
East Bengal I League Kolkata
Mohun Began I League Kolkata
Mumbai I League Mumbai
Pune I League Pune
Royal Wahingdoh I League Shillong
Salgoacar I League Goa
Shillong Lajong I League Shillong
Sporting Goa I League Goa

PARAMETERS TAKEN AND METHODOLOGY
Twitter Followers Facebook Likes Google Plus Followers Web Mentions (Google) Instagram followers YouTube Subscribers YouTube channel views
Slide No. 13
These parameters are taken and used for building the Simplify360 Social Index. Simplify360 Social Index is the metric of measurement of prominence of the club in Social space. The score is relative score; score double means double good.

14
Some additional numbers in Indian football

Indian Football Captain and Bengaluru FC player Sunil Chetri is the most followed football player in India with 35k Facebook fans.
Top Cities with # of Football fans in Facebook (source: FB Ad Manager)
Delhi
16,00,000
Mumbai
11,20,000
Kolkata
8,60,000
Bangalore
8,00,000
Chennai
6,80,000
Hyderabad
6,00,000
Pune
5,80,000
Ahmedabad
2,80,000
Kochi
2,20,000
Goa
88,000
Shillong
62,000

Maharashtra leads in a big way, shows the state’s capacity to have 2 ISL teams (Pune City FC and Mumbai City FC)
Top states with # of Football fans in Facebook (source: FB Ad Manager)
Maharastra
28,00,000
NCR
16,00,000
Kerala
14,80,000
West Bengal
13,80,000
Tamil Nadu
13,20,000
Karnataka
12,40,000
North East
7,00,000
Goa
88,000

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