Forbes released a list of top 50 Social Media Power Influencers on April. Interestingly, Simplify360, came up with some patterns and content strategies adapted by these influencers for building a following of their own. The report dissects what are the peculiar characteristics of power influencers.

1. WHAT DOES IT TAKE TO BE A
FORBES SOCIAL MEDIA INFLUENCER!
Simplify360
Social Business
Intelligence

2. KEY OBJECTIVES & RESEARCH METHODOLOGY
To understand and analyze what Forbes Social Media influencer tweet about
and the trends in their activities.
§ Discover their online behavior
§ Discover their motive in social media
LISTENING
§ Twitter profiles of all the Forbes top 50 Social Media power influencers were chosen for
the research.

3. PROFILES OF ALL THE FORBES TOP 50 SOCIAL MEDIA POWER INFLUENCERS
Image Credit : http://cheekymarketing.wordpress.com

4. HOW DOES THESE INFLUENCERS BIO LOOK LIKE?

5. CONTENT AND ENGAGEMENT ARE THE TWO KEY DRIVERS WHICH HELPS AN INDIVIDUAL TO GET
IDENTIFIED AND ‘FOLLOWED’ IN THE SOCIAL COMMUNITIES.
Ü Social Media has helped in democratizing of the opinion. While some of the celebrated individuals are not so
popular on social media, some commons have also made it big through its usage by creating a brand for themselves.
Ü In such a scenario, content strategies for one’s social page hold utmost importance, for it is the content and
engagement which helps an individual to get identified and ‘followed’ in the social communities.
Ü Most of the influencers get it right when it comes to their content management. A focused and creative approach
towards content management for a social platform has emerged as one of the social media best practices.
Ü It was also found that influencers are most likely to use text blogs for making their opinions count to their audience.
Facebook and Twitter emerged as most frequently used platforms used by influencers for establishing social connect
with their audience.
ANALYSIS
Note: For this research all the top 50 Social Media Power Influencers listed by Forbes were considered.

6. § It also emerged as a significant fact in research that
about 58% of the influencers were committed towards
helping their audience with relevant social media
strategy guidance. Topics ranging from brand
management to social CRM are widely discussed
§ Also, about 12% of influencers provided expert
insights about niche social networks
§ About 38% of influencers provided insights based on
their ongoing or previous entrepreneurial experiences
which added credibility to their conversations.
§ Most of Influencers have a follow back policy. They
also follow the users who are following them. They are
very cordial and does respond to mentions regularly
§ 44% of Influencers used Web as a source for Tweeting
58% 12% 38%
Percentage of Influencers
helping their audience with
Social Media Strategy
guidance
Percentage of Influencers who
provided expert insights
about niche social networks
Percentage of Influencers who
provided insights based on
their ongoing or previous
entrepreneurial experiences
Top 5 APPs used by influencers to publish their content.
22%
22%
32%
36%
44%
Buffer
Twitter for iPhone
Tweet Button
Social Media Tools
Web

7. This shows that the number of tweets per day has nothing to do with the influence of a profile. Just having
large followers count doesn’t mean that you have to keep tweeting every minute. Instead we have seen that
the higher the influence less is number of tweets per day.
Is their any impact of average number of Tweets, average number of mentions per day of each influencer on their no.of followers?
Insights on Tweeting behavior of Influencers
0.19
Correlation between average number of tweets
per day and the number of followers of an
influencer

8. TWEETING TRENDS OF INFLUENCERS
11%
15%
16% 16%
15% 15%
12%
Sun Mon Tue Wed Thu Fri Sat
Influencers are usually very active on Tuesdays and Wednesdays. However, there activity on
Saturdays and Sundays was less compared to week days. So Weekends might not be the right
time for you to engage with them.

9. 9%
42%
49%
RT
Update
Respond
WHAT ARE INFLUENCERS TWEETING?
Maximum Number Of Tweets
(49%) from the Influencers
were replying and
responding to other’s Tweets.
Influencers love to engage
with others than retweeting
others tweets
Updates make 42% of the
total type of Tweets made by
Influencers. While 9% of the
tweets were RT’s of others
tweetsRespond: Tweets which includes replying to other members only.
RT: Tweets which includes RTs.
Update: Tweets which includes only updates.

10. WHAT ARE INFLUENCERS TWEETING?
49%
51%
Update with Links Update without Links
51% of the tweets from Influencers does not contain URL links. Similarly, Influencers seem to
retweet most tweets that does not have URLs in them. This shows that they are eager to share
their opinions/views with others.
33%
67%
RT with Links
RT without Links
TYPES OF UPDATES

11. WHAT ARE INFLUENCERS TWEETING?
Generally when Influencers
are not sharing informative
links, they tweet about
general life, Quotations and
share their social media views
and opinions.
44% of the Influencers seen
sharing inspirational quotes on
Twitter.

12. WHAT WE’VE FOUND..
§ Influencer's are most likely to use text blogs for making their opinions count to their audience.
§ Influencers love to engage with others than retweeting others tweets. They are very cordial and does
respond to mentions regularly.
§ Influencers are mostly active during the weekdays compared to weekends.
§ Content and Engagement are the two key drivers which helps an individual to get identified and ‘followed’
in the social communities.

13. THANK YOU
Simplify360
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About Simplify360:
Simplify360, is a leading social business intelligence firm.
Simplify360 provides integrated enterprise solutions; their latest
offerings are Social Marketing Suite for agencies, Social Contact
Center for BPOs and Social Command Center for Enterprises. It
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& Brand Auditing, Online Sales Lead Generation, and Consumer
Sentiment Analysis.