Key Findings: 1) Pfizer is the most social pharmaceutical company in February. 2) Pfizer is the most mentioned brand on Social media followed by Novartis 3) Bayer and Johnson & Johnson combined constitutes 70% of the Industry’s Facebook fan base 4) With the Twitter engagement score of 94, Pfizer bagged the first rank among the top10. 5) With an SSI of 81, Novartisis the biggest gainer during February 2014, it moved from 5th rank in January to 2nd rank in February 2014. 6) Eli Lilly & Co tweeted the most on Twitter. 7) Bayer & Novo Nordisk has highly active fan base and at the same time a very high fan base. A total of 20 global companies were considered in the analysis.

1. Global Top 10
Pharma Companies
on Social Media
FEBRUARY, 2014

2. #1
Pfizer is the most social
pharmaceutical company in
February.
81
with an SSI of 81, Novartis is the biggest
gainer during February 2014, it moved
from 5th rank in January to 2nd rank in
February 2014
75
With the Facebook engagement
score of 75, Bayer bagged the first
rank among the top10
94
With the Twitter engagement score
of 94, Pfizer bagged the first rank
among the top10
70%
Bayer and Johnson & Johnson
combined constitutes 70% of the
Industry’s Facebook fan base
#1
Pfizer is the most mentioned brand
on Social media followed by Novartis
WHAT WE HAVE FOUND
SSI (SIMPLIFY360 SOCIAL
INDEX) IS A FUNCTION OF
BUZZ SCORE, FACEBOOK
ENGAGEMENT SCORE AND
TWITTER ENGAGEMENT SCORE

3. Rank Company name
SSI Score
(Feb 2014)
SSI Score
(Jan 2014)
1 (3) Pfizer 86 76
2 (5) Novartis 81 69
3 (1) Johnson & Johnson 75 82
4 (2) GlaxoSmithKline 73 77
5 (6) Bayer 65 67
6 (4) Merck & Co 64 74
7 (8) Sanofi 53 51
8 (9) AstraZeneca 48 49
9 (10) Novo Nordisk 42 45
10
(new) Roche Holding 41 44
TOP 10 MOST SOCIAL PHARMA COMPANIES
( ) Numbers in bracket indicates rank in January 2014

4. PARAMETER WISE BREAKUP OF SCORES
SSI (SIMPLIFY360 SOCIAL INDEX) IS A FUNCTION OF BUZZ SCORE, FACEBOOK ENGAGEMENT SCORE AND TWITTER ENGAGEMENT SCORE
Rank Company Name Buzz Score
Facebook
Engagement Score
Twitter
Engagement
Score
Total Score
1 Pfizer 95 51 94 86
2 Novartis 89 58 78 81
3 Johnson & Johnson 84 55 68 75
4 GlaxoSmithKline 79 58 72 73
5 Bayer 58 75 77 65
6 Merck & Co 74 35 63 64
7 Sanofi 68 17 41 53
8 AstraZeneca 63 18 35 48
9 Novo Nordisk 37 84 16 42
10 Roche Holding 32 42 70 41

5. 21,094
14,864
14,127
12,022
10,648
10,357
6,760
4,701
3,381
2,577
2,091
1,711
1,592
1,543
1,349
679
343
151
0 5,000 10,000 15,000 20,000 25,000
Johnson & Johnson
Merck & Co
Glaxo Smith Kline
Pfizer
Novartis
Sanofi
AstraZeneca
Bayer
Eli Lilly & Co
Amgen
Novo Nordisk
Roche Holding
Abbott Laboratories
Bristol-Myers Squibb
Boehringer-Ingelheim
Astellas
Daiichi-Sankyo
UCB
PFIZER IS THE MOST MENTIONS BRAND
Social media mentions of the top Pharma companies, February, 2014

6. 8.161
5.003
4.834
3.152
3.106
2.032
2.027
1.962
1.659
1.63
0.959
0.802
0.511
0.5
0.476
0.418
Eli Lilly & Co
Johnson & Johnson
Novartis
Abbott Laboratories
Roche Holding
GlaxoSmithKline
Merck & Co
AstraZeneca
Boehringer-Ingelheim
Pfizer
Amgen
Bristol-Myers Squibb
Novo Nordisk
Sanofi
Bayer
Astellas
Thousands
ELI LILLY & CO TWEETED THE MOST ON TWITTER
No. of Tweets sent on Twitter, February 2014

7. 0
1000
2000
3000
4000
5000
6000
7000
8000
9000
0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000
TweetsmadebyBrands
No. of Followers on Twitter
Eli Lilly & Co
Johnson & Johnson
Novartis
Abbott Laboratories
Roche Holding
GlaxoSmithKline
Merck & CoAstraZeneca
Boehringer-Ingelheim Pfizer
Bristol-Myers Squibb
Novo Nordisk
Sanofi BayerAstellas
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000
TweetsmadebyBrands
No. of Followers on Twitter
Size of the bubble
represents the no. of people
or accounts followed by the
brand
PFIZER, LILLY MOST FOLLOWED ON TWITTER
Performance of the
brand in February
Performance of the
brand in January
LEGENDS

8. Eli Lilly & Co
Johnson & Johnson
Novartis
Abbott Laboratories
Roche Holding
GlaxoSmithKline
Merck & Co
AstraZeneca
Boehringer-Ingelheim
Pfizer
Novo Nordisk
Sanofi
Bayer
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
4000 40000 400000
No.ofpeopleengagedonFacebook
No. of fans on Facebook
*Bubble size represents %ge of fans engaged, Data as of February, 2014
BAYER IS A CLEAR LEADER IN FACEBOOK
Bayer & Novo Nordisk has highly active fan base and at the same time a very high fan base.
Facebook engagement quadrant, February 2014
Pharmaceutical Industry, Global, Source: Simplify360
Leaders

9. Share of fans on Facebook
Bayer
34%
Johnson & Johnson
33%
Novo
Nordisk
8%
Pfizer
6%
GlaxoSmithKline
5%
Boehringer-Ingelheim
5%
Novartis
3%
Abbott
Laboratories
2%
Roche Holding
1%
AstraZeneca
1%
Merck & Co
1%
Sanofi
1%
Eli Lilly & Co
0%
Bayer and Johnson & Johnson combined constitutes 70% of the Industry’s fan base.
Data as of February, 2014

10. Methodology
Simplify360’s proprietary listening tool is used
for collecting the data and counting the
number of mentions for each company.
The parameters considered for Twitter and
Facebook were also gathered through
Simplify360.
A total of 20 global companies were
considered in the analysis.

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