Key Findings: 1. American Airlines is the most social Airlines company in March. 2. United Airlines, US Airways and American Airlines combined occupy 65% space when it comes to social buzz. 3. With the Facebook engagement score of 92.58, Southwest bagged the first rank among the top 10. 4. With the Twitter engagement score of 88.40, American Airlines bagged the first rank among the top 10. 5. American Airlines, Delta and Southwest constitute 69% of the Industry’s Facebook fan base. 6. JetBlue Airways has the largest number of followers on Twitter at 18,04,322.

1. Top 10 Airlines
Companies from USA
on Social Media
March, 2014

2. #1
American Airlines is
the most social Airlines company in
March.
65%
United Airlines, US Airways and American
Airlines combined occupy 65% space
when it comes to social buzz
92.58
With the Facebook engagement
score of 92.58, Southwest bagged
the first rank among the top10
88.40
With the Twitter engagement score
of 88.40, American Airlines bagged
the first rank among the top 10
69%
American Airlines, Delta and
Southwest constitute 69% of the
Industry’s Facebook fan base
18,04,322
JetBlue has the largest number of
followers on Twitter at 18,04,322
WHAT WE HAVE FOUND
SSI (SIMPLIFY360 SOCIAL
INDEX) IS A FUNCTION OF
BUZZ SCORE, FACEBOOK
ENGAGEMENT SCORE AND
TWITTER ENGAGEMENT SCORE

3. Rank Company name
SSI Score
(Mar, 2014)
1 American Airlines 92.3
2 Delta Airlines 80.2
3 United Airlines 79.7
4 Southwest Airlines 78.1
5 JetBlue Airways 76.5
6 US Airways 74.9
7 Virgin America 64.4
8 Alaska Air 58.6
9 Hawaiian Airlines 56.5
10 Frontier Airlines 43.7
TOP 10 MOST SOCIAL AIRLINES COMPANIES

4. PARAMETER WISE BREAKUP OF SCORES
SSI (SIMPLIFY360 SOCIAL INDEX) IS A FUNCTION OF BUZZ SCORE, FACEBOOK ENGAGEMENT SCORE AND TWITTER ENGAGEMENT SCORE
Rank Company Name Buzz Score
Facebook
Engagement Score
Twitter
Engagement
Score
Total Score
1 American Airlines 94.70 91.52 88.40 92.30
2 Delta 78.90 82.08 81.02 80.20
3 United Airlines 84.20 73.60 76.80 79.70
4 Southwest Airlines 68.40 92.58 83.08 78.10
5 JetBlue Airways 73.60 74.70 84.18 76.50
6 US Airways 89.40 51.50 69.42 74.90
7 Virgin America 63.10 62.08 69.40 64.40
8 Alaska Air Group 52.60 71.54 57.80 58.60
9 Hawaiian Airlines 57.80 59.92 50.48 56.50
10 Frontier Airlines 42.10 44.18 46.30 43.70

5. 158.260
41.027
54.355
29.886
33.646
64.175
17.636
5.200
5.335
3.779
2.174
3.986
0.586
1.571
0.340
0.359
0.253
0.088
American Airlines
United Airlines
Delta Airlines
US Airways
Southwest Airlines
JetBlue Airways
Virgin America
Alaska Air Group
Frontier Airlines
Hawaiian Airlines
Spirit Airlines
Allegiant Air
Sun County Airlines
AirTran Airways
Cape Air/Nantucket Airlines
SkyWest Airlines
Atlantic Southeast Airlines…
Mesa Airlines
Thousands
AMERICAN AIRLINES MENTIONED THE MOST ON TWITTER
No. of Tweets with brand mentioned on Twitter, March 2014

6. American Airlines
Delta
United Airlines
Southwest
JetBlue Airways
US Airways
Virgin Ameica
Alaska Airlines
Hawaiian Airlines
Frontier Airlines
250
2,500
25,000
2,50,000
25,00,000
20,000 6,00,000 1,80,00,000
No.ofmentionsofbrandtwitterhandleonTwitter
Number of Followers on Twitter
*Bubble size represents %ge of followers engaged, Data as of March, 2014
AMERICAN AIRLINES IS A CLEAR LEADER ON TWITTER
American Airlines has highly active followers and at the same time a very high number of mentions.
Twitter engagement quadrant, March 2014
Airlines Industry, USA, Source: Simplify360
Leaders

7. American Airlines
Delta
United
Southwest
JetBlue
US Airways
Virgin America
Alaska Airlines
Hawaiian Airlines
Frontier Airlines
Allegiant
150
1,500
15,000
1,50,000
70,000 7,00,000 70,00,000
No.ofpeopleengagedonFacebook
No. of fans on Facebook
*Bubble size represents %ge of fans engaged, Data as of March, 2014
AMERICAN AIRLINES & SOUTHWEST ARE CLEAR LEADERS ON FACEBOOK
American Airlines & Southwest have highly active fan base and at the same time a very high fan base.
Facebook engagement quadrant, March 2014
Airlines Industry, USA, Source: Simplify360
Leaders

8. Share of fans on Facebook
American Airlines
15%
Delta Airlines
13%
United
Airlines
7%
Southwest Airlines
41%
JetBlue
Airways
9%
US Airways
1%
Virgin America
5% Alaska Air Group
4%
Hawaiian Airlines
3%Frontier
Airlines
1%
Allegiant
Air
1%
Sun County
Airlines
0%
Cape Air/Nantucket
Airlines
0%
Atlantic Southeast
Airlines
(ASA)/Express Jet
0%
Southwest, Delta and American Airlines combined constitutes 69% of the Industry’s fan base.
Data as of March, 2014

9. Methodology
Simplify360’s proprietary listening tool is used
for collecting the data and counting the number
of mentions for each company.
The parameters considered for Twitter and
Facebook were also gathered through
Simplify360.
A total of 18 US based companies were
considered in the analysis.

10. Vinodkrishnan C
Report Prepared By
Vinodkrishnan has joined Simplify360 as a summer intern. He is
currently pursuing Post Graduate Programme in Management from
Indian Institute of Management, Tiruchirappalli

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