Brands often struggle to match their own perception of themselves with that of their customers. This deck introduces the concept of "Social Media Paradox" which pin points why brands often end up in a mess when it comes to social media and how some brands completely weave social media into the fabric of their own systems. After reading this story, we request you to share your own learning with us and tell us whether your brand have been able to solve this paradox as yet? Tweet to us #SocialMediaParadox

1. Let us
tell you
a story!!

2. But before that…

3. Bring along your teddy
Polish your eyeballs
Clean out earwax

4. There was a little boy, Alex.
Only son of his parents.

5. Alex’s parents pampered him
with all sort of things and had
high hopes from him.

6. Alex grew up into an intelligent
boy, always getting top grades,
was good in sports – All in all
an ideal student.

7. Having followed a fixed set of rules all
his life, when Alex entered college he
found it a bit difficult to
make friends as he always considered
himself better than others

8. As time went by, Alex scaled new
heights but became
over-confident of his abilities

9. Also, he never cared for what
others have to say about him; He
assumed what he was doing was
right!!

10. Hence, Alex never bothered to
change himself and remained
what he was – Overconfident,
Successful and Awesome !

11. This was what Alex thought
of himself…

12. Years after, Alex went to his college
reunion party, where they played a
game where one has to name one
like and one dislike about everyone
in the room

13. Alex came back disheartened from
the party after he came to know
what his friends used to think of
him and even then they had the
same opinion…

14. Detached
Unapologetic
Arrogant
Unfriendly

15. What went wrong???

16. Possibilities
Alex didn’t listen;
Alex never adapted himself;
Alex was always hell-bent on his own
procedures and methodologies;

17. In simple words..
Alex took his opinion of himself to be
the world’s opinion..
And that was the biggest mistake
of his life!

18. Now let’s
do a
simple
exercise..

19. Replace
Alex
with
Your
Brand

20. Replace
Alex’s parents
with
Decision
makers of
your brand

21. Replace
Alex’s friends/colleagues
with
Your
customers/clients

22. What did
you
realize…??

23. Do you think you are
being perceived
by your customers just the
way you want…??

24. What is this perception gap?

25. This gap is the branding divide
which occurs due to one common
syndrome contracted by brands
very often, better known as …

26. THE
SOCIAL MEDIA
PARADOX

27. Let’s have a look at two cases
where the “paradox” has been
solved and one where things are
still weak!

28. PARADOX SOLVED
Oreo has weaved social media into the fabric of their
business, it has blended so well into their system, which
has placed them in the first-mover category.
Image Source

29. PARADOX UNSOLVED
What they had thought
about themselves?
What customers thought
about them?
McDonalds turned out to be Alex here!
Image Source

30. What do you
think??
Have you solved
the paradox yet??

31. Share with us your
learning..
Tweet to us
#SocialMediaParadox

32. The Story Teller…
http://www.linkedin.com/in/iprashantjain
@bigtimefoodie

33. ABOUT SIMPLIFY360
SIMPLIFY360 IS THE WORLD’S FIRST INTEGRATED
ENTERPRISE SOCIAL MEDIA PLATFORM.
OFFERINGS INCLUDE:
•SOCIAL MARKETING SUITE FOR AGENCIES
•SOCIAL CONTACT CENTRE FOR BPOS
•SOCIAL COMMAND CENTRE FOR ENTERPRISES.
www.simplify360.com

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