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Top Passenger car brands on Social Media (India) 
October, 2014
HIGHLIGHTS: 
•Hyundai Elite i20 has the highest share of voice 
•Among passenger car brands, most of the Indian brands hav...
EARNED VS OWNED MEDIA BREAKUP 
1.46 
0.02 
0.01 
0.06 
2.19 
5.64 
7.29 
1.09 
2.17 
0.03 
0.04 
63.67 
14.29 
1.39 
0.78 ...
Rank 
Brand name 
Earned Media* 
1 
Hyundai Elite i20 
32.03 
2 
Honda City 
17.29 
3 
Chevrolet Spark 
10.47 
4 
Hyundai ...
28% 
15% 
14% 
9% 
7% 
7% 
6% 
5% 
5% 
4% 
Hyundai Elite i20 
Honda City 
Mahindra Scorpio 
Chevrolet Spark 
Hyundai i10 
...
1.5 
0.0 
0.0 
0.0 
2.2 
5.6 
7.3 
1.1 
2.2 
0.0 
0.0 
63.7 
14.3 
1.4 
0.8 
32.0 
17.3 
10.5 
7.7 
7.2 
5.5 
3.7 
2.8 
2....
Methodology 
Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions ...
Social Business 
Intelligence 
www.simplify360.com 
Simplify360 is the leading social business intelligence firm. Offering...
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Hyundai Elite i20- The people's car of India

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A total of 61 passenger car brands were considered in the analysis including Hyundai Elite i20,Honda City, Chevrolet Spark, Hyundai i10, Fortuner, Maruti Suzuki Swift, Tata Nano, Ertiga, Alto K10, Punto Evo, Verna, Mahindra Scorpio, Mahindra Bolero, Dzire and SX4.

Veröffentlicht in: Automobil, Soziale Medien
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Hyundai Elite i20- The people's car of India

  1. 1. Top Passenger car brands on Social Media (India) October, 2014
  2. 2. HIGHLIGHTS: •Hyundai Elite i20 has the highest share of voice •Among passenger car brands, most of the Indian brands have a dedicated social channels for each car brand. While the global counterpart has a single social channel for India which led to the low owned media buzz for them.
  3. 3. EARNED VS OWNED MEDIA BREAKUP 1.46 0.02 0.01 0.06 2.19 5.64 7.29 1.09 2.17 0.03 0.04 63.67 14.29 1.39 0.78 0.00 20.00 40.00 60.00 80.00 Hyundai Elite i20 Honda City Chevrolet Spark Hyundai i10 Fortuner Maruti Suzuki Swift Tata Nano Ertiga Alto K10 Punto Evo Verna Mahindra Scorpio Mahindra Bolero Dzire SX4 32.03 17.29 10.47 7.69 7.21 5.47 3.73 2.79 2.35 2.24 2.24 1.91 1.55 1.52 1.51 0.00 20.00 40.00 Earned Data normalized to 100, For earned and owned media calculation, only Twitter is considered. Period : October, 2014 Owned media Earned media Hyundai Elite i20 has the highest share of voice
  4. 4. Rank Brand name Earned Media* 1 Hyundai Elite i20 32.03 2 Honda City 17.29 3 Chevrolet Spark 10.47 4 Hyundai i10 7.69 5 Toyota Fortuner 7.21 6 Maruti Suzuki Swift 5.47 7 Tata Nano 3.73 8 Ertiga 2.79 9 Alto K10 2.35 10 Fiat Punto Evo 2.24 12 Hyundai Verna 2.24 13 Mahindra Scorpio 1.91 14 Mahindra Bolero 1.55 15 Maruti Suzuki Dzire 1.52 Ranking on the basis of Earned media *Data normalized to 100 for earned and owned media calculation
  5. 5. 28% 15% 14% 9% 7% 7% 6% 5% 5% 4% Hyundai Elite i20 Honda City Mahindra Scorpio Chevrolet Spark Hyundai i10 Fortuner Maruti Suzuki Swift Mahindra XUV Tata Nano Mahindra Bolero Hyundai Elite i20 has the highest share of voice followed by Honda City Share of voice of top 10 Passenger cars on social media Source: Simplify360.com
  6. 6. 1.5 0.0 0.0 0.0 2.2 5.6 7.3 1.1 2.2 0.0 0.0 63.7 14.3 1.4 0.8 32.0 17.3 10.5 7.7 7.2 5.5 3.7 2.8 2.4 2.2 2.2 1.9 1.5 1.5 1.5 Hyundai Elite i20 Honda City Chevrolet Spark Hyundai i10 Fortuner Maruti Suzuki Swift Tata Nano Ertiga Alto K10 Punto Evo Verna Mahindra Scorpio Mahindra Bolero Dzire SX4 Owned Earned Owned vs Earned Data normalized to 100, For earned and owned media calculation, only Twitter is considered.
  7. 7. Methodology Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each company. The parameters considered for Twitter and Facebook were also gathered through Simplify360. A Total of 61 passenger car brands were considered in the analysis. Geography considered: India Period of analysis: October 1 to 30, 2014
  8. 8. Social Business Intelligence www.simplify360.com Simplify360 is the leading social business intelligence firm. Offerings include: •Social Marketing Suite for agencies •Social Contact Centre for BPOs •Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.

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