Weitere ähnliche Inhalte Ähnlich wie How to Generate Leads in 2014 Ähnlich wie How to Generate Leads in 2014 (20) Mehr von Simplify360 (20) Kürzlich hochgeladen (20) How to Generate Leads in 20142. IN THE END, ITS ALL ABOUT BUSINESS
AND HOW TO GET NEW CUSTOMERS
3. MOBILE, TABLET, HTML5, BIG DATA,
RESPONSIVE, PREDICTIVE, ..
ALL THESE BIG WORDS WILL MEAN NOTHING IF
THEY CAN’T HELP YOU BUILD YOUR BUSINESS.
7. ADS ARE NOT ONLY OLD SCHOOL,
THEY ARE ALSO BAD SCHOOL.
20. BEFORE WE GET INTO THE DETAILS,
LETS UNDERSTAND
THE ANATOMY OF CONTENT MARKETING.
23. NOW LETS UNDERSTAND HOW TO CREATE
RIGHT CONTENT.
HOPING YOU HAVE YOUR NOTEBOOK BY YOUR SIDE.
24. 1. WHO ARE YOU WRITING FOR?
GET YOUR TARGET AUDIENCE IN YOUR MIND.
25. 2. WHAT IS YOUR CUSTOMER’S
PERSONA?
SKETCH OUT YOUR CUSTOMER’S PROFILE IN DETAIL.
26. 3. WHAT COMMON PROBLEMS YOUR
CUSTOMERS HAVE?
MAKE A LIST OF FAQS FROM CUSTOMERS.
27. 4. HOW CAN YOU KEEP YOUR
CUSTOMER ENGAGED?
LEARN TO TELL A STORY.
28. 5. DO YOU HAVE A STRONG CALL TO
ACTION?
DON’T CREATE CONTENT WITHOUT A PURPOSE.
30. IF YOU HAVEN’T STARTED NOTING THE POINTS IN YOUR
NOTEBOOK, WE SUGGEST YOU SHOULD.
37. SO THE BEST THING TO DO IS LEARN
THEIR METHODS AND DEVELOP YOUR OWN. J
43. STICK TO YOUR CALENDAR PLAN AND
THE DEADLINES FOR EVERY CONTENT.
47. 1. HAVE A CLEAR AGENDA FOR
YOUR CONTENT STRATEGY.
48. 2. ASK YOUR CUSTOMER BASE ON
REGULAR BASIS FOR FEEDBACK.
49. 3. LOOK AT OTHER COMPETITOR’S STORIES
AND LEARN WHAT THEY ARE DOING.
51. THERE IS ONE MORE QUESTION TO BE
ANSWERED BEFORE WE FINISH.
53. HERE ARE SOME BASIC AND
MOST IMPORTANT KPIS
FOR YOUR CONTENT.
54. 1. HOW MANY PEOPLE ARE SHARING
YOUR CONTENT.
(SHARES, LIKES, TWEET, RETWEET, REBLOG ETC)
55. 2. HOW MANY PEOPLE ARE ENGAGED
WITH YOUR CONTENT.
(COMMENTS, REFERENCES)
56. 3. WHAT IS THE TOTAL REACH OF
YOUR CONTENT. (IMPRESSIONS,
VIEWS, READS ETC)
57. 4. WHAT IS THE TRAFFIC YOUR CONTENT IS
DRIVING TO YOUR LANDING PAGES.
59. IN ADDITION TO THIS, YOU CAN QUALITATIVELY
CHECK THE QUALITY OF LEADS AND JUDGE YOUR
CONTENT STRENGTH.
60. JUST TO PROVE THAT AT SIMPLIFY360
WE EAT OUR OWN DOG FOOD. :D
61. WE HAVE A DEDICATED CONTENT TEAM
WHO WORK ON THE CALENDAR.
62. THATS WHY WE ALWAYS HAVE LIST OF EBOOKS,
PRESENTATIONS AND BLOGS ALWAYS IN THE PIPELINE
TO BE DISTRIBUTED.
64. HERE IS A SAMPLE OF ONE OF OUR
SURVEY WHICH SHOWED INTERESTING
INSIGHT FOR OUR CONTENT TEAM.
66. PDF is the most
popular format.
Case Studies is the
most read type of
content.
67. THERE IS ONE MORE SECRET TO
SUCCESS OF SIMPLIFY360 :P
THE BIGGEST SECRET I WOULD SAY
68. WE USE OUR OWN TOOL SIMPLIFY360 TO MANAGE
OUR CONTENT AND CAPTURE LEADS.
69. THE BEST PART IS THAT EVERY LEAD CAPTURED
CAN BE EASILY ASSIGNED TO OUR SALES TEAM.
73. WE EVEN USE THE TOOL TO BENCHMARK OUR
CONTENT’S PERFORMANCE EVERYDAY WITH THE
ANALYTICS ENGINE OF SIMPLIFY360.
77. Not really bragging but ya, FROST &
SULLIVAN and NASSCOM has recognized
us as a leader in Social Media Analytics.
Read more about it
80. Image References :
http://www.morguefile.com
Content Reference:
http://www.forbes.com/sites/jaysondemers/2013/08/14/how-tobecome-a-great-brand-journalist-to-augment-your-contentmarketing-strategy/
http://searchenginewatch.com/article/2297429/How-to-Build-YourFirst-Content-Marketing-Strategy