My slides from the most recent Searchlove London event covered of the tactical delivery of big content campaigns to maximize ROI!

1. THE NEW RULES
OF BIG CONTENT
PROMOTION
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2. WHY
CONTENT
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#BIGCONTENT

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6. IN THE MINUTIAE OF MARKETING TOO
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7. THE SAME IS TRUE OF
CONTENT
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8. v
GOTHMOG

9. THE AGE OF LOW VALUE
CONTENT IS OVER
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10. THE TIME OF BIG
CONTENT HAS COME
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11. IT’S HOW YOU GET
CUT THROUGH
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12. YOU DON’T
BELIEVE ME?
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13. SCALE OF THE UNIVERSE
An interactive infographic – htwins.net/scale2/
87k Links
3.5k Domains
35k Twitter shares
320k Facebook shares
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14. WIN!
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15. SENDING THIS WON’T CUT IT
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16. Gordon B. Hinckley
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18. WHAT WORKS
FOR US
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19. THE CONTENT
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20. COVER EVERY ANGLE
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21. ASK QUESTIONS
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22. WHO WOULD
BE INTERESTED
IN THIS?
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23. PERSONA DEVELOPMENT
STAT MAN
FOOTBALL FANATIC
SOCIAL JOE
Over 35
Around 29
Around 21
Male
Season Ticket Holder
Lightweight Consumer
Likes to be right
Ardent club fan
Likes to be first
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24. WHERE DO THEY
HANG OUT?
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25. HIGHLIGHT THE NICHES
SPORT SITES
FINANCE SITES
INDIVIDUAL
CLUB SITES
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SPORT
STAT SITES
FACEBOOK
TWITTER

26. HOW DO I FIND THE
RIGHT SITES?
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27. WE MADE
SOMETHING!
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28. PReacher
preacher.zazzlemedia.co.uk
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29. MAJESTIC SEARCH EXPLORER
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30. SEOQUAKE
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31. TECHNORATI
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32. WHAT’S THE SELL?
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33. CONTENT EXCLUSIVES
EXCLUSIVE ANGLES
EXCLUSIVE CONTENT
MVP
INFOGRAPHICS
CLUB PAGES
EMBED WITH INFOGRAPHIC
SALARY CALCULATOR
CLUB DESIGNED IFRAMED PAGE
GOAL V DEBT PERFORMANCE
ARTICLE WITH INTERACTIVE CHARTS
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35. THIS IS ABOUT
PEOPLE NOT
EMAIL ACCOUNTS
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36. PRO TIP
GO TO THE DEPUTIES OR
FREELANCE WRITERS
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38. +
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39. INVEST IN A PAID ACCOUNT
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40. JOURNALIST DIRECTORIES
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41. WE NEED A
TARGET
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42. REACH THESE ‘GUYS’
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43. RUN OUR TOOL
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44. JUMP ON LINKEDIN
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45. WE’VE FOUND THEM
LET’S STALK!
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46. NETVIBES IS THE
NEW iGOOGLE
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48. THE
CONVERSATION
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49. BE VERY CLEAR ON VALUE
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50. FOLLOW UP IMMEDIATELY
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51. SURPRISE & DELIGHT
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53. FIND YOUR AUDIENCE ON SOCIAL
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http://moz.com/blog/forget-googles-games-make-social-a-primary-traffic-source

54. THEN AMPLIFY
1.91 million impressions on Facebook
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55. AND AMPLIFY SOME MORE
116,000 impressions via Reddit
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56. SUPPORT WITH THIS
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57. OPTIMIZE FOR SOCIAL
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58. OPEN GRAPH META TAGS
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59. TWITTER CARDS
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60. BUILD A POST FOR
SEARCH BENEFIT
2000+ words
for in-depth
articles
Look for long
tail opportunity
for title
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61. THE
RESULT
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62. PLACEMENTS
75 REFERRING DOMAINS
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63. TRAFFIC
120,000 VISITS – 6 MONTHS ‘NORMAL’ SITE TRAFFIC IN 8 WEEKS
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64. SHARES
6,293 (AND GROWING)
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65. HASHTAG USE
#FOOTBALLDEBT - 174
#FOOTBALLSALARY - 371
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66. RANKINGS
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67. TO CONCLUDE
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68. INTEGRATED APPROACH
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69. DON’T BE AFRAID TO FAIL
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70. THANKS!
Simon Penson
Zazzle Media, Founder & Managing Director
www.zazzlemedia.co.uk
@simonpenson
simon.penson@zazzlemedia.co.uk
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