Presented to Kawana Chamber of Commerce "Working the Web" information technology day.

1. Social Media for My
Business
By www.SimonMaselli.com

2. 1-6 Facebook Facts
1. Al Pacino’s face was on the original Facebook homepage
2. One early Facebook function was a file sharing service
3. The first “Work Networks” as well as the original
educational networks included Apple and Microsoft
4. The meaning of the term poke has never been defined
5. The average Facebook user has 130 friends
6. There is an ‘App’ to see what’s on the Facebook cafe
menu

3. WHO IS SIMON MASELLI
16 YEARS IN ASX100 COMPANIES

4. What Does Simon
Maselli Do?
Training & Coaching (http://simonsbiggerbite.com)
Magnetic Sales, Magnetic Customer Service, Magnetic Copywriting
Magnetic Leadership, Supervising, Stress Management
NLP & How to get a Bigger Bite out of Life
Social Media & Personal Branding (http://simonmaselli.com)
Project Management (http://myworth.com.au)

5. Outline for Today
Social Media
Why Use Social Media? + Video
What Makes a Great Campaign + Video
Simple 7 Step Social Media Strategy
Emerging Trends in Social Media
Questions

6. Why Use Social Media?

7. IS SOCIAL MEDIA A FAD?
THE NUMBERS SIMPLY CANNOT BE IGNORED (SOCIALNOMICS)

8. OUTBOUND MARKETING
GRAB - HOLD ATTENTION - HOPE

9. INBOUND MARKETING
GIVE - BUILD RELATIONSHIP - PERMISSION

10. RETHINK MARKETING
USE YOUR BRAINS - NOT YOUR BUDGET

11. LONG TERM STATS FROM ALEXIA
GLOBAL PAGEVIEWS FOR GOOGLE AND FACEBOOK

12. WHAT DETERMINES ONLINE SUCCESS
WHERE DOES SOCIAL MEDIA FIT IN?

13. 5 BIG reasons to use
Social Media Marketing
Exposure/Brand Awareness
Customer Service
Networking/Sales Opportunities
Backlinks/Traffic
Market Intelligence

14. 7-12 Facebook Facts
7. Mark Zuckerburg (CEO of Facebook) calls himself a “Harvard
Graduate” when in fact he didn’t graduate (apparently his reply is
that “there isn’t a setting for dropout”)
8. California is huge on Facebook with over 15 million users (41% of
the population)
9. Australian’s spend more time per month on Facebook than any other
country at over 7 hours on average
10.A Facebook employee hoodie sold for $4,000 on eBay
11.Facebook has over 500 million users
12.Facebook has added over 400 million users in less than 2 years

15. What makes a Great Social
Media Campaign? ROI?

16. 1. THE BLAIR WITCH PROJECT
$22,000 TO MAKE - $240,000,000 GROSS - THE WORLDS MOST PROFITABLE MOVIE

17. 2. BLENDTEC - WILL IT BLEND?
HOME SALES OF BLENDERS INCREASED BY OVER 700%

18. 3. OLD SPICE SOCIAL MEDIA CAMPAIGN
107% INCREASE IN SALES AFTER SOCIAL MEDIA ENGAGEMENT

19. Other Social Media
Campaigns Worth a “Tweet”
Hotmail
- First Integration of Email & Social Media
Barack Obama Presidential Election
- Able to “Contribute” right from Social Media
Tourism Queensland “Perfect Job”
- Viewed 2.3 million times in two weeks

20. Top 5 Goals of a Social
Media Campaign
Improve Search Engine Ranking
Increase Brand Awareness
Increase Positive Brand Mentions Online
Improve Customer Service & Satisfaction
Earn More Sales

21. Top 5 Mistakes of a
Social Media Campaign
Not or Barely Monitoring (Amazon)
Down Sourcing to Junior Staff
Fast beats Perfect (Dominos)
Faking It! (Walmart)
Having an “Off” Switch

22. SOCIAL MEDIA RETURN ON INVESTMENT
VIDEO COURTESY OF SOCIALNOMICS

23. 13-18 Facebook Facts
13.If Facebook were a country it would be the 3rd largest
14.Facebook was initially bank-rolled by Peter Thiel the co-
founder of PayPal for $500,000
15.Facebook was almost shut down by a lawsuit by ConnectU
who claimed that Zuckerburg stole the idea and Technology for
Facebook (the issue was settled out of court)
16.50% of users are on the site every day
17.70% of users live outside the USA
18.Facebook is available in 70 different languages

24. 7 Step Social Media
Strategy

25. Pre-Requisites
What Do you Sell?
What is your Target Market?
How can you link your product to this market?

26. 1. Establish your
Website and a Blog
What is your Target Market?Your website should
be separate from your blog to maximize rankings
on the search engines (double listings) and to
ensure your blog is not confused with a sales type
site. Remember we want to establish you as a
friend or colleague in the eyes of the prospect.
Your blog should provide useful information about
you, your products and your services.

27. 2. Establish Profiles on
the “Golden Triangle”
Facebook, Twitter & Linkedin
Fully complete the information on all of these
profiles and ensure that it provides a consistent
message across networks.
Customize each of these profiles to provide a
consistent look and feel to provide customer
familiarity with your brand

28. 3. Automate your Blog
RSS feed
Use simple and free tools to automate the feed
from your blog to each of these networks. By
completing this the information that you provide
will be replicated 300% for greater exposure.

29. 4. Facebook Profile
Set-up your Facebook business profile as a Page as
opposed to a group or personal profile. This will ensure
maximum exposure to the search engines and will not limit
you in future growth of your fan base.
Create a customized landing page including a call to action
to like your page as well as providing an email opt in
opportunity for an additional marketing source.
Create a customized profile badge of your business that
provides sufficient information to allow someone to decide if
your are a friend or colleague at first glance. Do not get
caught in the crowd.

30. 5. Twitter Profile
Create a Twitter profile with a simple short code
name for your business
Create a customized profile background of your
business that provides sufficient information to
allow someone to decide if your are a friend or
colleague at first glance. Do not get caught in the
crowd.
Follow industry leaders in your niche.

31. 6. Linkedin Profile
Complete the full profile on linked in. Yes this is
time consuming but well worth the effort.
Join communities of industry leaders in your niche.

32. 7. Join the Conversation
The key to social media is your interaction with your
followers.
Create a Facebook competition or event that users can
interact with
Setup Twitter on your mobile, iPad and laptop and Start
Tweeting
Join in on linked in conversations and become a recognized
leader in your Industry.
Install and Use TweetDeck or HootSuite

33. 19-24 Facebook Facts
19.It is the second biggest website by traffic behind Google
20.Yahoo offered Facebook $1 billion which Mark Zuckerburg
refused
21.Facebook is now valued between $7.9 – $11 billion
22.Most Popular Facebook page is Michael Jackson (Simpsons is
second)
23.Monthly time spent on Facebook is 8.3 billion hours
24.Total number of of active applications: 550,000 plus and
growing daily

34. Emerging Trends

35. LOCATION BASED SERVICES
FOURSQUARE, FACEBOOK PLACES, GOWALLA

36. LEVERAGE EXISTING CLIENT BASE
APPLE’S PING TO TAKE ON MYSPACE MUSIC

37. NEW ADVERTISING PLATFORMS
FACEBOOK CREDITS, TWITTER FEATURED TWEETS, PLENTY OF FISH

38. SOCIAL MEDIA GAMES
VIRTUAL PRODUCTS - ZYNGA

39. GOOGLE TO KEEP ON FAILING AT SOCIAL MEDIA
ITS NOT IN THEIR DNA

40. 25-30 Facebook Facts
25.Women aged 55 and up are the fastest growing Facebook
demographic in the USA
26.Facebook makes money through advertising and virtual products
27.This year Facebook is on track to generate sales of over $1 billion
28.In Australia court notices can be served through Facebook
29.A Facebook court summons in Australia is considered legally
binding
30.Facebook has become so popular psychologists identified a new
mental health disorder “Facebook Addiction Disorder”

41. Questions
http://simonmaselli.com/blog
http://facebook.com/simonmasellifan
http://twitter.com/simonmaselli
http://youtube.com/simonmaselli
http://au.linkedin.com/in/simonmaselli