1. SAP Business Transformation Study | Mill Products | Gulf Cement
Gulf Cement: Building a Foundation for
Solid Sales and Distribution Processes
with SAP® ERP
As one of the largest cement producers in the UAE, Gulf Cement
Company needed to streamline sales and distribution to
customers in various countries. Since implementing the SAP®
ERP application, sales processing has improved dramatically.
The company is now better able to manage margins and customer
credits and has increased the accuracy of estimating product
delivery time by 90%.
2. Top Benefits Achieved
Executive overview
“SAP ERP helped improve management of margins, customer credit, and delivery deadlines, and
also helped provide better visibility into online sales data. Thanks to SAP software, our overall
sales processing is more efficient than ever.”
Ranjit Simon John, SAP Applications IT Officer, Gulf Cement Company
Business Transformation
The company’s top objectives
•• Automate credit and margin management
•• Support sales with instant visibility into sales volume
•• Speed billing by automating data collection and verification
•• Achieve 360-degree profitability analysis across all lines of business
The resolution
•• Implemented sales and distribution functionality of the SAP® ERP
application
•• Partnered with Fujitsu on implementation
•• Completed implementation within budget in 7 months
The key benefits
•• Better customer credit management with online visibility of
transaction history
•• More accurate margin management by using actual manufacturing
cost data
•• More precise delivery dates based on real-time inventory and
manufacturing data
•• Clearer view of the business with more accurate profitability analysis
Company
Gulf Cement Company
Headquarters
Ras-Al-Khaimah,
United Arab Emirates (UAE)
Industry
Mill products
Products and Services
Cement and clinker
manufacturing
Employees
600
Web Site
www.gulfcement.ae
Partner
Fujitsu
CMP19476(12/05)
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SAP Business Transformation Study | Mill Products | Gulf Cement
90%
Drop in billing cycle time
(1 day to minutes)
90%
Improvement in determin-
ing product delivery date
60%
More accurate profitability
analysis