MYANMAR DIGITAL LANDSCAPE 2018: must see data for all marketers Myanmar is going through a period of rapid digital transformation. This deck contains all the information you need to understand the ACTUAL digital behaviours of Myanmar consumers.

1. Myanmar Digital
Landscape 2018
AdsMy
Myanmar Digital Marketing Overview

2. AdsMy
Simon Bailey
CEO
AdsMy
Myanmar is going through a period of rapid digital transformation.
The online population is exploding with Gaming, Social Media and
Video all proving popular with brand new Myanmar netizens.
This digital landscape covers the key data marketers in Myanmar
need to know to understand the emerging digital opportunity, and
more importantly, reach their customers in 2018.
We hope you enjoy!
Simon

3. AdsMy
Online Nation
With more than 32.3m
consumers online,
Myanmar is already a
digital first marketing
nation
Beyond Social
Netizens spend 65% of
their internet time
outside Social, on
Video, Gaming,
Utilities and News
Global Apps
Myanmar consumers
now spend more time
with global apps than
any other digital
channel
Internet for All
Male and female,
young and old, urban
and rural consumers
all go online every day
in huge numbers
Key Takeaways
1 2 3 4
Data: Google Trends, Alexa, App Store, Apptopia, AdsMy Platform; April 2018

4. AdsMy
54.6
million
Urbanisation:
35%
32.3
million
Penetration:
59%
52.4
million
Penetration:
96%
30.0
million
Penetration:
55%
Myanmar Overview
Total
Population
Total Internet
Users
Mobile
Subscriptions
Active Social
Media Users
Data: Google Trends, Alexa, App Store, Apptopia, AdsMy Platform; April 2018

5. AdsMy
+130%
since Jan 2017
Year on Year change:
+18.3m
+3%
since Jan 2017
Year on Year change:
+1.8m
+114%
since Jan 2017
Year on Year change:
+16.0m
+51%
Since Jan 2017
Year on Year change:
+13.9m
Myanmar Internet Growth
Total Internet
Users
Mobile
Subscriptions
Active Social
Media Users
Mobile 3G/4G
Connections
Data: Google Trends, Alexa, App Store, Apptopia, AdsMy Platform; April 2018

6. AdsMy
55%
17.8
million
45%
14.5
million
62%
21.0
million
38%
11.3
million
Online Demographics
Male Female Age 18-34 Age 35+
Data: Google Trends, Alexa, App Store, Apptopia, AdsMy Platform; April 2018

7. AdsMy
19%
6.1
million
15%
4.8
million
11%
3.5
million
55%
17.8
million
User Geography
Yangon Yangon Metro Mandalay Rural
Data: Google Trends, Alexa, App Store, Apptopia, AdsMy Platform; April 2018

8. AdsMy
57%
Year on Year change:
+11%
43%
Year on Year change:
-7%
87%
Year on Year change:
0%
13%
Year on Year change:
0%
Time Spent by Channel
App Time
Spent
Web Time
Spent
Mobile Time
Spent
Desktop Time
Spent
Data: Google Trends, Alexa, App Store, Apptopia, AdsMy Platform; April 2018

9. AdsMy
32%
2h 1om
per day
27%
1h 45m
per day
18%
1h 15m
per day
14%
55m
per day
Time Spent by Category
Social Media
& Chat
Gaming Video Utilities
Data: Google Trends, Alexa, App Store, Apptopia, AdsMy Platform; April 2018

10. AdsMy
42%
Top category:
Gaming
9%
Top category:
News
32%
Top Category:
Social Media
17%
Top Category:
Video
Time Spent by Global and Local
Global Apps
Time Spent
Local Apps
Time Spent
Global Web
Time Spent
Local Web
Time Spent
Data: Google Trends, Alexa, App Store, Apptopia, AdsMy Platform; April 2018

11. One Marketing
Platform for
Video, Native,
Rich Media and
Data
AdsMy
We are a mobile first advertising platform. Our
purpose built technology, combined with our unique
consumer insights, allows us to transform digital
marketing campaigns, drive incremental sales and
deliver powerful brand recognition for clients.
We use real time data to build unique user profiles,
target new customers and optimise campaign
performance. All this is delivered on our smart data
driven platform across the best of global and local
sites and apps.
Contact simon@adsmy.co to find out more

12. Thank You
www.facebook.com/adsmyco
www.adsmy.co
AdsMy