1. Ioana Manoiu, Managing Partner GMP PR
Monday, March 21, 2011

2. PR-ul, asa
cum l-am
invatat noi,
a disparut
comunicate de presa
conferinte de presa
Monday, March 21, 2011

3. Noul public
relevant:
omul obisnuit
Monday, March 21, 2011

4. noii influenceri
= CONSUMATORII
Ei recomanda, promoveaza si penalizeaza companiile
Monday, March 21, 2011

5. k in the
i sb ac
BL IC
he PU ns
T
re la tio
p ublic
Monday, March 21, 2011

6. urmatoarele 15 minute
or ate PR
C orp
Bra nd PR
CSR
Comunicatorul viitorului
Monday, March 21, 2011

7. Corporate PR
Monday, March 21, 2011

8. Reputatia companiilor este
mai fragila ca niciodata
Monday, March 21, 2011

9. Crisis management
Cele 15 minute de rusine care dispareau
intr-o saptamana, raman vesnic in online
Monday, March 21, 2011

10. Google = your reputation manager
Daca ultimul tau articol negativ este pe
prima pagina inseamna ca la fiecare
cautare, esti intr-un
on going reputation damage
Monday, March 21, 2011

11. Internal = external
Consumatorul se uita pe geam in
companie si afla tot
Monday, March 21, 2011

12. Atacurile asupra unei companii au atins
un inalt nivel de rafinament
Reputation Assasins
Reputation Hijackers
Monday, March 21, 2011

13. Monday, March 21, 2011

14. Monday, March 21, 2011

15. Monday, March 21, 2011

16. fake website
fake press releases, fake quotes
a fake story planted on a fake Ad Age site
Monday, March 21, 2011

17. Ce poti sa faci?
1. Audit comprehensiv al reputatiei online
2. Monitorizare permanenta
3. Prezenta in online
4. Identificare a posibilelor amenintari & surse
5. Ascultarea angajatilor
6. Crearea unei retele de ambasadori
7. Advanced planning
Monday, March 21, 2011

18. CEO-ul carismatic este “back in”
Monday, March 21, 2011

19. Mai intai a fost carisma
A urmat autenticitatea
In criza s-au cautat modestia & expertiza
La final de criza,
carisma is back in
Monday, March 21, 2011

20. Vrem sa fim condusi de storytelleri si performeri
In loc de cifre si fapte, vrem sa auzim povesti si
emotii
Nu mai vrem mailuri, vrem youtube
The new CEO is the social CEO
Monday, March 21, 2011

21. Brand PR
Monday, March 21, 2011

22. There’s a new creative in
town: the consumer
consumer-to-consumer marketing
Monday, March 21, 2011

23. Monday, March 21, 2011

24. Fiat Mio, prima masina “crowd-sourced” din
lume
Monday, March 21, 2011

25. Intimitate cu consumatorul
Consumatorii tanjesc dupa human touch. Relatia devine one2one.
Brandurile afla ce se intampla in viata consumatorilor din social media
si reactioneaza
Monday, March 21, 2011

26. Monday, March 21, 2011

27. Monday, March 21, 2011

28. mp an ii,
Nu ca
c im isc ari
so ci ale
Monday, March 21, 2011

29. Union Insurance
The Pink Squad
Monday, March 21, 2011

30. CSR
Monday, March 21, 2011

31. CSR => CSV
Shared value
Monday, March 21, 2011

32. Monday, March 21, 2011

33. Nestle has operated in Nigeria for five decades. The
new factory in Ogun is its 27th in Africa.
Several global brands in the fast-moving consumer
goods sector have announced investment in Nigeria in
recent weeks, including the world’s largest Coke
bottler Coca-Cola Hellenic (CCH) and British soap and
shampoo maker PZ Cussons.
Monday, March 21, 2011

34. Stakeholders involvement
Monday, March 21, 2011

35. Levi’s & Braddock
Monday, March 21, 2011

36. PR in 2011
Monday, March 21, 2011

37. Reputatia mai fragila ca niciodata
Corporate PR Carismatic CEO is back in
Consumer-to-consumer marketing
Brand PR Intimitate cu consumatorul
Nu campanii, ci miscari sociale
Shared value
CSR Stakeholders involvement
Monday, March 21, 2011

38. Omul de PR
multidisciplinar
Managerii de companii cauta in directorul de comunicare un one-stop-shop.
Un expert in content si comunicare de criza, un strateg online, care vorbeste SEO
si analytics, un producator multimedia, un tactician eficient si un story-teller.
Monday, March 21, 2011

39. Public Relations in 2011
Public Engagement
Monday, March 21, 2011

40. Multumesc:-)
Monday, March 21, 2011