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Creating Value in Yammer: Value maturity model 080914

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Presentation by Simon Terry from the Microsoft Enterprise Social Masterclass event in Melbourne on 9 September 2014 on the creation of value in enterprise social collaboration in Office 365 and Yammer networks. The presentation is a high level overview of the Value Maturity Model of enterprise social networking value creation.

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Creating Value in Yammer: Value maturity model 080914

  1. 1. Creating Value in Yammer: The Value Maturity Model 8 September 2014 Simon Terry 1 simonterry.com
  2. 2. You Have What You Need 2 Purpose Networks Community & Work How do you better enable the creation of strategic value? simonterry.com
  3. 3. Pushing against work, networks and communities is unsustainable • Faddish: ‘Social media is viral technology’ • One-way: ‘We need a new way to communicate to our employees’ • Special: ‘We will use it for our innovation day’ • Controlled: ‘We want to see praise, but we don’t want to see criticism’ • Artificial: ‘We will reward every employee for posting every day’ 3 Be Human simonterry.com
  4. 4. Every day value creation through every day work Connect Share Solve Innovate Who? What? How? Why don’t we? Value Trust Empowerment Collaboration Agility 4 © Simon Terry 2014 simonterry.com
  5. 5. Maturity sees increasingly valuable questions Connect Share Solve Innovate WHO is the product manager? WHAT are the features of the product? HOW do I apply this product in my customer’s situation? WHY DON’T we have a product to meet this customer need? being asked by users 5 © Simon Terry 2014 simonterry.com
  6. 6. Focus on every day value for every day work • Be clear what creates value: – For users & teams – For key initiatives – For the organisation • Use your champions, networks, communities, and leaders (in that order) • Work Out Loud • Experiment 6 Focus on the interactions, not the transactions simonterry.com