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StrikeAd                                                  TM




                                             The world’s first dedicated
                                             mobile demand side platform
                                             StrikeAd Fusion™ is a propietry technology platform created
                                             to answer the ever growing need of media planning and buying
                                             agencies to manage their mobile campaigns effectively through a
                                             single touchpoint.

                                             The unique platform is not a bolt on to an existing DSP but a
                                             mobile-specific platform in its own right, a single console through
                                             which agencies can plan, execute and evaluate multiple mobile
                                             campaigns, minute-by-minute, on a global basis.

                                             With sophisticated optimisation, tracking, insight and analytics,
                                             StrikeAd Fusion™ offers agencies unparalleled levels of efficiency
                                             and visibility over their mobile advertising campaigns driving real
                                             return on investment.




StrikeAd                   TM
                                                                   StrikeAd Fusion key benefits
                                                                   • Dedicated to mobile
Your campaign, our expertise                                       • Offers both scale and transparency
Media agencies aren’t always familiar with                         • Truly global reach
mobile advertising so StrikeAd is here to                          • Delivers increased ROI
help them deliver their mobile campaigns.                          • Open API’s can integrate with existing web DSP’s
StrikeAd Engage™ offers media agencies and                         • Significantly optimises mobile media spend
advertisers a complete managed service to
get their mobile campaigns up and running
through the StrikeAd Fusion platform.
• Full robust and coherant daily reporting
• Realtime optimisation
• Multilayered targeting
• Access to our full global inventory



                                                                                          StrikeAd
• Dedicated campaign manager                                                                                            TM




                                                                                          Powering mobile advertising


strikead.com
StrikeAd                                 TM




DISCOVER                                  EXECUTE                               EVALUATE
StrikeAd Fusion offers media              Rapidly and efficiently execute       Sophisticated reporting enables
agencies an unparalleled level            upon multiple campaigns that          agencies to track unique users
of capability in identifying and          target thousands of variables.        across sites to optimise campaigns
targeting the best media for their                                              for increased ROI.
                                          Deliver
mobile campaigns.
                                          Upload creative and publish it to     Sophisticated Reporting
Customer Targeting                        the target network. Set spending      Detailed metrics combined with
Search for available inventory            caps as well as viewing caps.         customisable graphs and charts
across thousands of sites by                                                    provide both top-level summary
                                          Test
targeting criteria, including location,                                         and granular data.
                                          Test campaigns across thousands
mobile network, age, interest,
                                          of variables in order to optimise     Track Unique Users
device and more. Know where the
                                          response.                             Unique user tracking provides a
very best inventory is at a glance.
                                                                                true overview of which customers
                                          Single Upload
Pricing                                                                         are visiting different networks and
                                          Build a campaign once and then
View the cost of available inventory                                            where conversions are originating
                                          deploy automatically across
as well as input/preserve any                                                   from.
                                          multiple networks.
agreed prices with networks.
                                                                                Compare multiple
Choose from an array of acquisition       Optimise
                                                                                campaign variables
methods including CPM, CPC and            Pull campaign reports in real time
                                                                                Evaluate Conversion metrics across
CPA/CPD.                                  and automatically consolidate.
                                                                                all live campaigns.
                                          Identify most impactful and highest
Volume Delivery
                                          revenue generating areas, optimise
StrikeAd Fusion is capable of
                                          and reinforce them.
delivering high volume campaigns
across a large array of mobile            Reference
inventory for ultimate impact.            Store and reference historical
                                          campaigns.
Plan and Buy
Find contact details to set up
buying accounts, build a media plan
using defined targeting and pricing
and create and issue insertion
orders for campaigns.

Research
Interrogate StrikeAd’s international
database of campaign formats and
case studies.


Contact us
London                            New York                  info@strikead.com
+44 (0) 207 290 0380              +1 917-710-8790           www.strikead.com

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StrikeAd Mobile Demand Side Platform

  • 1. StrikeAd TM The world’s first dedicated mobile demand side platform StrikeAd Fusion™ is a propietry technology platform created to answer the ever growing need of media planning and buying agencies to manage their mobile campaigns effectively through a single touchpoint. The unique platform is not a bolt on to an existing DSP but a mobile-specific platform in its own right, a single console through which agencies can plan, execute and evaluate multiple mobile campaigns, minute-by-minute, on a global basis. With sophisticated optimisation, tracking, insight and analytics, StrikeAd Fusion™ offers agencies unparalleled levels of efficiency and visibility over their mobile advertising campaigns driving real return on investment. StrikeAd TM StrikeAd Fusion key benefits • Dedicated to mobile Your campaign, our expertise • Offers both scale and transparency Media agencies aren’t always familiar with • Truly global reach mobile advertising so StrikeAd is here to • Delivers increased ROI help them deliver their mobile campaigns. • Open API’s can integrate with existing web DSP’s StrikeAd Engage™ offers media agencies and • Significantly optimises mobile media spend advertisers a complete managed service to get their mobile campaigns up and running through the StrikeAd Fusion platform. • Full robust and coherant daily reporting • Realtime optimisation • Multilayered targeting • Access to our full global inventory StrikeAd • Dedicated campaign manager TM Powering mobile advertising strikead.com
  • 2. StrikeAd TM DISCOVER EXECUTE EVALUATE StrikeAd Fusion offers media Rapidly and efficiently execute Sophisticated reporting enables agencies an unparalleled level upon multiple campaigns that agencies to track unique users of capability in identifying and target thousands of variables. across sites to optimise campaigns targeting the best media for their for increased ROI. Deliver mobile campaigns. Upload creative and publish it to Sophisticated Reporting Customer Targeting the target network. Set spending Detailed metrics combined with Search for available inventory caps as well as viewing caps. customisable graphs and charts across thousands of sites by provide both top-level summary Test targeting criteria, including location, and granular data. Test campaigns across thousands mobile network, age, interest, of variables in order to optimise Track Unique Users device and more. Know where the response. Unique user tracking provides a very best inventory is at a glance. true overview of which customers Single Upload Pricing are visiting different networks and Build a campaign once and then View the cost of available inventory where conversions are originating deploy automatically across as well as input/preserve any from. multiple networks. agreed prices with networks. Compare multiple Choose from an array of acquisition Optimise campaign variables methods including CPM, CPC and Pull campaign reports in real time Evaluate Conversion metrics across CPA/CPD. and automatically consolidate. all live campaigns. Identify most impactful and highest Volume Delivery revenue generating areas, optimise StrikeAd Fusion is capable of and reinforce them. delivering high volume campaigns across a large array of mobile Reference inventory for ultimate impact. Store and reference historical campaigns. Plan and Buy Find contact details to set up buying accounts, build a media plan using defined targeting and pricing and create and issue insertion orders for campaigns. Research Interrogate StrikeAd’s international database of campaign formats and case studies. Contact us London New York info@strikead.com +44 (0) 207 290 0380 +1 917-710-8790 www.strikead.com