6. ā¢ How do I know if the results
are comprehensive?
ā¢ How do I know if the locations
are accurate?
ā¢ How do I know if the place has
closed down?
7. What the hell does a
Californian multinational
know about my town?
8. Local ļ¬avour matters
ā¢ In London, people care about
nearest tube station
ā¢ In American cities, itās all about
blocks and intersections
ā¢ In Oxford, itās all about where I can
park my bicycle
12. ā¢ Craigslist is destroying classiļ¬ed
advertising revenue
ā¢ Business models that rely on owning
the only printing press in town are
no longer relevant
ā¢ News is becoming a commodity
13.
14. ā¢ Whatās the point of republishing
wire stories when the Web has
hyperlinks?
16. quot;If all of the newspapers in
America did not allow Google
to steal their content, how
proļ¬table would Google be?
Not very.quot;
- Sam Zell, Chicago Tribune owner
17. Two problems
ā¢ Good local sites need local
knowledge
ā¢ Newspapers are ļ¬nding their old
business models no longer work
18. What happens when you put
a great web team together
and get them to build sites for
a local newspaper...
61. How do you do it?
ā¢ Small, passionate team
ā¢ āWouldnāt it be cool if...ā
ā¢ Someone else to think about the money
ā¢ Intern power!
ā¢ Treat your data with respect
