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[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object]
Objective ,[object Object],[object Object],[object Object],[object Object]
Company Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]
The  first objective  of the research project is concerned with finding out  what  Percentage of people likes to eat CHIPS . Out of 50 respondents 49 like to  While 1 don’t. YES 98%   NO  2%
Our  second objective  is concerned with finding out  which snacks they preferred.  CHIPS  34% BISCUITS  22% NAMKEEN  14%  BUJIA  22% OTHERS  8%
The  third objective  was to analyze the  preference of chips by the people .  YES  84% NO 16%
Fourth objective  was to find out how  which time of the day you prefer the  Most.  MORNING 16% AFTERNOON   14% EVENING   64% NIGHT   14%
The  fifth objective  was to analyze the reasons  for the popularity of the most preferred chips .  HALDIRAM    6% UNCEL CHIPS 10% LAYS    82% BINGO   2%
Sixth objective  was to find out how  which flavor of lay’s chips people like the Most. AMERICAN FLAVOUR  10%  PLAIN SALT  8% TANGY TOMATO  60% CHAT STREET  22%
Our  seventh objective  was to find out  which all places do the people consume lay’s chips most. COLLEGES 62% RAILWAY STATION   16% PUBLIC PLACE 10% BUS STOP 12%
The  eighth objective  was to find  what compels them to buy lay’s chips .
Ninth  objective  was to find out  how people rate the lay’s chips. EXCELLENT  26% GOOD  52% AVERAGE   22%
The  tenth objective  was to analyse  which size of lay’s chips people generally prefer the most. LARGE 10% MEDIUM   52% SMALL   38%
The  eleventh objective of  the research project is concerned with finding out  how often people consume lay’s chips. VERY OFTEN  22% OFTEN   24% SOMETIMES   40% RARELY   14%
Our  twelth objective  was to find out  who all in respondent’s family prefer lays chips. ALL  60% CHILDREN   36% PARENTS   4% GRANPARENTS   0%
The  thirteenth objective  was to find the opinion   about  the lay’s market position in the cumulative market. YES 92% NO 6% CAN’T SAY   4%
Fourteenth objective  was to find out the opinion of the  people as they need lay’s chips in some more flavor. YES  84% NO 16%
Our  fifteenth objective  is concerned with the  sources of information regarding lay’s chips. ADVERTISING 68% LIVE DEMONSTRATION   4% RETAIL OUTLETS   14% HOME SHOPPING   14%
Our  sixteenth and last objective  was concerned  people opinion about the health. We asked do lays is a junk food. YES 58% NO 42%
Conclusion ,[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object]

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Cb ppt

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. The first objective of the research project is concerned with finding out what Percentage of people likes to eat CHIPS . Out of 50 respondents 49 like to While 1 don’t. YES 98% NO 2%
  • 6. Our second objective is concerned with finding out which snacks they preferred. CHIPS 34% BISCUITS 22% NAMKEEN 14% BUJIA 22% OTHERS 8%
  • 7. The third objective was to analyze the preference of chips by the people . YES 84% NO 16%
  • 8. Fourth objective was to find out how which time of the day you prefer the Most. MORNING 16% AFTERNOON 14% EVENING 64% NIGHT 14%
  • 9. The fifth objective was to analyze the reasons for the popularity of the most preferred chips . HALDIRAM 6% UNCEL CHIPS 10% LAYS 82% BINGO 2%
  • 10. Sixth objective was to find out how which flavor of lay’s chips people like the Most. AMERICAN FLAVOUR 10% PLAIN SALT 8% TANGY TOMATO 60% CHAT STREET 22%
  • 11. Our seventh objective was to find out which all places do the people consume lay’s chips most. COLLEGES 62% RAILWAY STATION 16% PUBLIC PLACE 10% BUS STOP 12%
  • 12. The eighth objective was to find what compels them to buy lay’s chips .
  • 13. Ninth objective was to find out how people rate the lay’s chips. EXCELLENT 26% GOOD 52% AVERAGE 22%
  • 14. The tenth objective was to analyse which size of lay’s chips people generally prefer the most. LARGE 10% MEDIUM 52% SMALL 38%
  • 15. The eleventh objective of the research project is concerned with finding out how often people consume lay’s chips. VERY OFTEN 22% OFTEN 24% SOMETIMES 40% RARELY 14%
  • 16. Our twelth objective was to find out who all in respondent’s family prefer lays chips. ALL 60% CHILDREN 36% PARENTS 4% GRANPARENTS 0%
  • 17. The thirteenth objective was to find the opinion about the lay’s market position in the cumulative market. YES 92% NO 6% CAN’T SAY 4%
  • 18. Fourteenth objective was to find out the opinion of the people as they need lay’s chips in some more flavor. YES 84% NO 16%
  • 19. Our fifteenth objective is concerned with the sources of information regarding lay’s chips. ADVERTISING 68% LIVE DEMONSTRATION 4% RETAIL OUTLETS 14% HOME SHOPPING 14%
  • 20. Our sixteenth and last objective was concerned people opinion about the health. We asked do lays is a junk food. YES 58% NO 42%
  • 21.
  • 22.